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Act-On Marketing Survey - Results - July 14, 2011

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www.actonsoftware.com …

www.actonsoftware.com

Results from our July Marketing Automation survey.

Published in: Business, Technology
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  • NEED GRAPHIC W/O black behind it
  • Transcript

    • 1. Act-On Marketing Infrastructure Survey Results
      David Appelbaum
      CMO
      Act-On Software
    • 2. Responses by Company Size (# of Employees)
    • 3. Total Marketing Program Investment – all companies
    • 4. Marketing Programs - 500 Employees
    • 5. Marketing Programs - 250 Employees
    • 6. Marketing Programs - 75 Employees
    • 7. Marketing Programs - 25 Employees
    • 8. Top Sales Contributors
      500 Employees
      250 Employees
      75 Employees
      25 Employees
    • 9. Campaign Challenges:
      Resources needed to launch and manage a campaign
    • 10. Dedicated Marketing Operations Resource
    • 11. Campaign Management Tools
      500 Employees
      250 Employees
      25 Employees
      75 Employees
    • 12. Campaign Management Satisfaction
      250 Employees
      500 Employees
      25 Employees
      75 Employees
    • 13. Campaign Management Satisfaction – Consolidated
    • 14. Survey Conclusions
      Email Marketing still top channel
      Resource constraints top challenge
      Using multiple marketing tools most common
      Almost 50% dissatisfied with marketing tools
      For all the talk about new technologies, tried-and-tested methods, tools and practices still most prevalent.
    • 15. The Act-On Approach
      Providing Marketers the ‘Art and Science’ of Marketing.
      • Integrated marketing platform – intuitive tools to turn best creative thinking into marketing action
      • 16. Easy to use graphical metrics and reporting for maximum campaign effectiveness
      • 17. No reliance on IT for installation, management and support
      • 18. Seamless integration with WebEx, Salesforce.com, Sugar, Jigsaw and more
      • 19. Easy entry – no long term commitment; affordable pricing model starting at $500/month
    • Addressing Key Challenge: Integrated Marketing Platform
    • 20. It’s Easy to Get Started!
      • Complete ‘Out-of-box’ integrated tool set
      • 21. Affordable pricing starting at just $500/month
      • 22. No long contract terms: month-to-month
      • 23. Ability to launch within hours
      • 24. Can start simple, automate at own pace
      • 25. For organizations of all sizes
    • Ready to Learn More?
      To request the webinar recording, slides, product info, or pricing- email us: sales@act-on.com
      Call our sales hotline at: 1 (877) 530-1555
      Visit us at www.actonsoftware.com

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