Act-On Marketing Infrastructure Survey Results<br />David Appelbaum<br />CMO<br />Act-On Software<br />
Responses by Company Size (# of Employees)<br />
Total Marketing Program Investment – all companies<br />
Marketing Programs - 500 Employees<br />
Marketing Programs - 250 Employees<br />
Marketing Programs - 75 Employees<br />
Marketing Programs - 25 Employees<br />
Top Sales Contributors<br />500 Employees<br />250 Employees<br />75 Employees<br />25 Employees<br />
Campaign Challenges:<br />Resources needed to launch and manage a campaign<br />
Dedicated Marketing Operations Resource<br />
Campaign Management Tools<br />500 Employees<br />250 Employees<br />25 Employees<br />75 Employees<br />
Campaign Management Satisfaction<br />250 Employees<br />500 Employees<br />25 Employees<br />75 Employees<br />
Campaign Management Satisfaction – Consolidated<br />
Survey Conclusions <br />Email Marketing still top channel<br />Resource constraints top challenge<br />Using multiple mar...
The Act-On Approach<br />Providing Marketers the ‘Art and Science’ of Marketing.<br /><ul><li>Integrated marketing platfor...
Easy to use graphical metrics and reporting for maximum campaign effectiveness
No reliance on IT for installation, management and support
Seamless integration with WebEx, Salesforce.com, Sugar, Jigsaw and more
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Act-On Marketing Survey - Results - July 14, 2011

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Results from our July Marketing Automation survey.

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  • NEED GRAPHIC W/O black behind it
  • Act-On Marketing Survey - Results - July 14, 2011

    1. 1. Act-On Marketing Infrastructure Survey Results<br />David Appelbaum<br />CMO<br />Act-On Software<br />
    2. 2. Responses by Company Size (# of Employees)<br />
    3. 3. Total Marketing Program Investment – all companies<br />
    4. 4. Marketing Programs - 500 Employees<br />
    5. 5. Marketing Programs - 250 Employees<br />
    6. 6. Marketing Programs - 75 Employees<br />
    7. 7. Marketing Programs - 25 Employees<br />
    8. 8. Top Sales Contributors<br />500 Employees<br />250 Employees<br />75 Employees<br />25 Employees<br />
    9. 9. Campaign Challenges:<br />Resources needed to launch and manage a campaign<br />
    10. 10. Dedicated Marketing Operations Resource<br />
    11. 11. Campaign Management Tools<br />500 Employees<br />250 Employees<br />25 Employees<br />75 Employees<br />
    12. 12. Campaign Management Satisfaction<br />250 Employees<br />500 Employees<br />25 Employees<br />75 Employees<br />
    13. 13. Campaign Management Satisfaction – Consolidated<br />
    14. 14. Survey Conclusions <br />Email Marketing still top channel<br />Resource constraints top challenge<br />Using multiple marketing tools most common<br />Almost 50% dissatisfied with marketing tools <br />For all the talk about new technologies, tried-and-tested methods, tools and practices still most prevalent. <br />
    15. 15. The Act-On Approach<br />Providing Marketers the ‘Art and Science’ of Marketing.<br /><ul><li>Integrated marketing platform – intuitive tools to turn best creative thinking into marketing action
    16. 16. Easy to use graphical metrics and reporting for maximum campaign effectiveness
    17. 17. No reliance on IT for installation, management and support
    18. 18. Seamless integration with WebEx, Salesforce.com, Sugar, Jigsaw and more
    19. 19. Easy entry – no long term commitment; affordable pricing model starting at $500/month</li></li></ul><li>Addressing Key Challenge: Integrated Marketing Platform<br />
    20. 20. It’s Easy to Get Started!<br /><ul><li>Complete ‘Out-of-box’ integrated tool set
    21. 21. Affordable pricing starting at just $500/month
    22. 22. No long contract terms: month-to-month
    23. 23. Ability to launch within hours
    24. 24. Can start simple, automate at own pace
    25. 25. For organizations of all sizes</li></li></ul><li>Ready to Learn More?<br />To request the webinar recording, slides, product info, or pricing- email us: sales@act-on.com<br />Call our sales hotline at: 1 (877) 530-1555<br />Visit us at www.actonsoftware.com<br />

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