Above the line,
below the line,
through the line,
these are just some of the seats where you can see the different promotional ads of various firms across the world. In view of the fact that the Internet has a numerous advantages, most of the business firms take it as the most significant way of promoting goods and services. Furthermore, information on attractive offers and discounts can reach customers at a faster pace via the internet. This is the best tool to reach out their million customers. So, there could be nothing better than promoting their brands through the internet.
2. Above the line,
below the line,
through the line,
these are just some of the seats where you can see the different promotional ads of
various firms across the world. In view of the fact that the Internet has a numerous
advantages, most of the business firms take it as the most significant way of promoting
goods and services. Furthermore, information on attractive offers and discounts can
reach customers at a faster pace via the internet. This is the best tool to reach out their
million customers. So, there could be nothing better than promoting their brands
through the internet.
Time it well
It is important to keep in mind that discounts are not given throughout the year as
people start undermining the product then. They should be scheduled for special
occasions such as during a festive season like New Year or Christmas. Discounts can be
offered depending on the product. These offers and discounts are a must to gain a
competitive edge in the market, but the time frame is also an important factor.
Always remain in touch with the customers through their emails and to notify them
about the special discounts or offerings. It is important to realize that emails have
always been and still are the most effective marketing resource as it brings as the new
trend in business.
3. Cost Effective Medium
It is also important to consider the things on how business firms can cut their costs in the
regressive market conditions. Internet marketing really proves effective in saving a lot of
expenses gained on advertising through the usual modes such as television and printing of
ads. In fact companies can reach out only to a limited audience through these conventional
mediums. On the other hand, internet marketing is growing by soars and bounds due to its
effectiveness, and it is possible that soon print ads, tv ads, newspapers and other
conventional paraphernalias will be obsolete because of the growing fact that a number of
people are well introduced to the benefits of internet.
Era of marketing
According to the statistics showed in Eldridge Reviews, 70% of customers give their trust on
online reviews.
There are 70% customers who trust online reviews. So you can aim towards gaining such
online customer reviews, which, if positive, can benefit your company tremendously. There
are over 100 million internet users in India itself, a fact which depicts the popularity of the
medium. It is a good idea to conduct research and get in touch with the niche audience;
this helps in framing an advertising strategy and boosting sales.
4. According to reports, India is home to an estimated eight million SMEs of which about
400,000 have a website and 100,000 have an active online presence. Internet marketing
is flourishing and it is visible. A defined market strategy helps to attract the audience
and create a profile for each segment. It is helpful to analyse customers’ problems and
offer solutions after understanding their psyche. Make use of popular keywords to
attract them. Make use of analytics to trace the customer’s response and direct yourself
to the particular audience. This can help you to decide your future course of action. You
should focus on increasing the internet traffic towards your company website to
acquaint the people about your products.
In this new era of marketing, nothing can be more cost effective than internet marketing
which has already begun to dominate the traditional methods of advertisement.
Internet opens up endless opportunities with minimal investments. Maximise your sales
with this innovative technique.
f you manage your own SME, it is a must to manage your human capital well. This is
meant not only to enhance productivity of the employees but also of all your other
resources. Setting up the right hierarchy and organising for better productivity are the
keys.
So you appoint managers and team leaders to ensure management of employees.
Employees need to grow with the organisation. The thrust should be on a result-
oriented approach for a strategic and comprehensive utilisation of resources.
