Penn State Lehigh Valley. From EVERYTHING'S AN ARGUMENT, 6th edition.

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Rhetorical Analysis

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Rhetorical Analysis: A Definition.
 A close reading of a text to find out how it persuades the reader
(and why it’s effective or not).

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Advertising and its Persuasive
Magic
 Why are celebrity
endorsements so prevalent?
 Are they truly effective?
 Chanel Perfume featuring Brad
Pitt

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Remember…
 Follow every lead.
 Dig as deep as you can.
 Google search!

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7. +  Composing a Rhetorical Analysis
 PG. 92-93
 Understanding the Purpose
 PG. 93-94
 Understanding Who
 PG. 94
 Identifying and Appealing to Audiences
 PG. 96-98
 Examining Arguments
 Pathos, Ethos, Logos
 Arrangement and Media
 PG. 104-105
 Style
 PG. 105-107

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GUIDE: to writing a rhetorical
analysis
Starting on page 114.

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A Few Advertisements

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Sources
 Everything’s an Argument, 6th ed. Lunsford & Ruszkiewicz.
 E! Online.
 The Daily Pulp – Fort Lauderdale and Palm Beach News.
 YouTube.