The Pasta Shoppe in Context<br /><ul><li>Founded in 1994, core team in place since 1995
 Why we Manufacture and Market?
 How we won the niche?</li></ul>Pictured above: John and Carey Aron, Day 1  <br />(Beware, early 90’s photo)<br />
The Pasta Shoppe in Context<br /><ul><li> The Problems at retail (1994-2001,   ‘02-’07, ‘08-11)
 Gaining traction on-line
 How we Re-Build Sales Leverage?
 How our business model performs financially?
 So WHAT are we selling?</li></li></ul><li>FUN PASTA!!<br />
Fundraising: Market, Value, and Appeal<br /><ul><li>USA Fundraising:
 $2 Billion Wholesale Marketplace
 1 Million Fundraising Groups
 Until 2005, groups were served by middlemen controlling merchandise, 20% commission</li></li></ul><li>Fundraising: Market...
 2005: 111
 2010: 1,747
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Pasta Shoppe Presentation - Manufacturing business moves online

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Pasta Shoppe Presentation - Manufacturing business moves online

  1. 1.
  2. 2. The Pasta Shoppe in Context<br /><ul><li>Founded in 1994, core team in place since 1995
  3. 3. Why we Manufacture and Market?
  4. 4. How we won the niche?</li></ul>Pictured above: John and Carey Aron, Day 1 <br />(Beware, early 90’s photo)<br />
  5. 5. The Pasta Shoppe in Context<br /><ul><li> The Problems at retail (1994-2001, ‘02-’07, ‘08-11)
  6. 6. Gaining traction on-line
  7. 7. How we Re-Build Sales Leverage?
  8. 8. How our business model performs financially?
  9. 9. So WHAT are we selling?</li></li></ul><li>FUN PASTA!!<br />
  10. 10. Fundraising: Market, Value, and Appeal<br /><ul><li>USA Fundraising:
  11. 11. $2 Billion Wholesale Marketplace
  12. 12. 1 Million Fundraising Groups
  13. 13. Until 2005, groups were served by middlemen controlling merchandise, 20% commission</li></li></ul><li>Fundraising: Market, Value, and Appeal<br /><ul><li> Fun Pasta Groups Served:
  14. 14. 2005: 111
  15. 15. 2010: 1,747
  16. 16. 2011: 3,200+
  17. 17. 2014: 10,000
  18. 18. Each Group Grosses $2500 Average
  19. 19. 2014: $25M Gross
  20. 20. 10,000 groups = 1% penetration
  21. 21. Groups Tell Us: New & Unique, healthy, easy to distribute, Variety, & Food make the program</li></li></ul><li>Fundraising On-Line, Our Approach<br />Go Direct (catalogs, etc.)<br />2. Add On-line ordering<br />3. Better + SEO + Social media<br />
  22. 22. Analytics: Version 2.0 vs. 3.0<br />
  23. 23.
  24. 24.
  25. 25.
  26. 26.
  27. 27. Web Sales Observations<br /><ul><li>Enabling Efficient Volunteerism Wins
  28. 28. Web Based Orders:
  29. 29. Highest Margin
  30. 30. Fastest Paying
  31. 31. Least touch points
  32. 32. Target Marketing:
  33. 33. 1990’s - Market to top 70%
  34. 34. 2010’s - Market to top 40%
  35. 35. Nearly 100% Broadband installed</li></li></ul><li>Other Final Observations<br /><ul><li> Next Steps
  36. 36. From 36 to 48 states
  37. 37. Parcels into Homes
  38. 38. Bring Social Media to life
  39. 39. P&L for Web Marketing
  40. 40. Cash flow/Balance Sheet
  41. 41. Top of the Mountain
  42. 42. How I think about making $$$$</li></li></ul><li>Find Us:<br />Fundraising: FunPastaFundraising.com <br />Retail Pasta:<br />PastaShoppe.com<br />Facebook:<br />Fun Pasta Fundraising<br />The Pasta Shoppe<br />YouTube: <br />YouTube/FunPastaFundraising<br />

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