As smartphone growth slows, Windows Phone could come out on top
1. As smartphone growth slows, Windows Phone could come
out on top
Microsoft has already positioned Windows Phone as the OS for the rest of the world, a move mouse
click the next web site that could pay dividends as the decade comes to a close.
. "Last year we saw a total of 322.5 million smartphone units ship for under $150 and that number
will continue to grow going forward."
Take a look at the following chart to get a better idea of where the major operating systems will
stand in 2018:
IDC: Smartphone shipment growth to slow to single digits in 3 years | BGR
Smartphone market saturation is fast approaching, but a winner may step forward once the dust
settles after all. As the developed markets hit saturation, OEMs with a plan to reach maturing
markets will have the most room for growth. According to IDC, despite 39.2% growth in 2013 (the
year of 1 billion smartphone shipments) every major OS will begin to gradually shed its market share
over the next four years -- every OS except for Windows Phone.
"In order to reach the untapped demand within emerging markets, carriers and OEMs will need to
work together to bring prices down," said Ramon Llamas, Research Manager with IDC's Mobile
Phone team