Research methodology

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Brief Information about a survey conducted in South Mumbai, INDIA

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Research methodology

  1. 1. By Vijay Member, G6
  2. 2. • WHAT ? (Objective) • WHY ? (Hypothesis) • WHERE ? (place)
  3. 3. To know that which is the most preferable fast- food takeaway in south Mumbai.
  4. 4. McDonalds is the most preferred fast food outlet take-away
  5. 5. • Source : primary data collection • Methods : a)survey b)questionnaire c)observation
  6. 6. START MIDDLE END
  7. 7. • How to arrange / to design a questionnaire • Nexus to the questions to be followed
  8. 8. two individuals : C.E.O & a newly appointed employee Questions asked A) How much money do you make? B) How much are you willing to pay for my product?
  9. 9. MARKETING RESEARCH QUESTIONNAIRE  General Information • Name: • Age: • Address: • Contact Number • Occupation:  How frequently you eat out? • Everyday • Weekly • Monthly If any other specify..............................  How much do spend? • Below Rs.50 • Above Rs.50 • Above Rs.100 • Above Rs.250
  10. 10.  Do you like Experimenting (trying out new places)? • Yes • No  What are your eating preferences? • Vegetarian • Non-Vegetarian • Both of above  Are you diet conscious? • Yes • No • Sometimes  Are you hygiene conscious? • Yes • No • Sometimes MARKETING RESEARCH QUESTIONNAIRE
  11. 11. MARKETING RESEARCH QUESTIONNAIRE  Have you been to McDonalds? • Yes • No
  12. 12. What factors do you consider important when visiting McDonalds? Not important at all Neutral Very important Product assortment Price Food quality Discounts / coupons Nutrition Waiting time Service Convenience
  13. 13. MARKETING RESEARCH QUESTIONNAIRE  How often do you visit McDonalds? • Every day or more • 2-6 times a week • About once a week • About once a month • never  Do you find value for money? • Yes • No  Your favourite item at Mc Donald’s? • .................................................................. ……………………………………………………………… • Your suggestions:…………………………….. ………………………………………………………….
  14. 14. • CODING • DATA ENTRY • TABULATION
  15. 15. 0 2 4 6 8 10 12 Everyday Weekly Monthly
  16. 16. 0 1 2 3 4 5 6 7 8 0 to 100 100 to 200 200 to 300 300 and above
  17. 17. 0 1 2 3 4 5 6 7 8 9 Vegetarian Non- vegetarian Both of above
  18. 18. 0 2 4 6 8 10 12 14 16 18 YES NO Sometimes Are you diet conscious Are you hygiene conscious
  19. 19. 4 1 0 3 0 0 2 2 1 7 2 1 14 17 19 10 18 19 Product assortment Price Food quality Discount/ Coupons Wating time Service What factors do you consider important when visiting McDonalds? Not important Neutral very important
  20. 20. 0 1 2 3 4 5 6 7 8 9 10 Every day or more 2 -6 times a week once in a week oncein a month
  21. 21. 3 0 0 2 0 0 4 2 1 8 2 1 13 18 19 10 18 19 Product assortment Price Food quality Discount/ Coupons Wating time Service What factors do you consider important when visiting KFC? Not important Neutral very important
  22. 22. 0 1 2 3 4 5 6 7 8 9 10 Every day or more 2 -6 times a week once in a week oncein a month
  23. 23. 0 1 2 3 4 5 6 7 8 9 10 Every day or more 2 -6 times a week once in a week oncein a month
  24. 24. 0 0 0 2 0 3 2 2 1 3 2 3 18 18 19 15 18 14 Product assortment Price Food quality Discount/ Coupons Wating time Service What factors do you consider important when visiting Jumbo king Not important Neutral very important
  25. 25. 0 1 2 3 4 5 6 7 8 Every day or more 2 -6 times a week once in a week oncein a month
  26. 26. 0 1 2 3 4 5 6 7 8 9 10 McDonald KFC Jumbo king
  27. 27.  McDonald’s is most favored and preferable fast-food takeaways in the region of south Mumbai C.S.T
  28. 28. THANKYOU

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