1. Tool & Topic Exploration:
Blogger
What is blogger? What is a blog? Isn’ta blogger
someone who blogs?
Abigail Whelan
PA 5920
September 29, 2012
2. Using Blogger Effectively
How to integrate Blogger with other
social media
◦ Linking/synching with other social media
sites
Unique Values
◦ Many free features, automatically links to
Gmail
Primary audience
◦ Whomever you decide; typically personal but
3. Most Well Received Content
The three C’s – Conversational,
Consistent, Condensed
◦ Don’t let it read like a term paper!
◦ Timing is vital – be consistent and
prepared to post at least once/week
Key Word Searches & SEO
◦ Takes a lot of time to do well
Write well!
◦ Quality Content is Key
4. Best Layout / Plug-In
Practices
Uncluttered is best!
◦ A few pictures, text, widgets/gadgets/plug-
ins…just remember to KISS (Keep it Simple Stupid)
Short and easy to follow Text
◦ Around 400 words
◦ Paragraph headings
◦ Interactive closing
Best Plug-In Layouts
◦ 1. Under Your Headline
◦ 2. Floating Alongside Your Post
◦ 3. Immediately Under Your Post
5. Effective Political Bloggers:
Non-partisan
Political Website
founded by ex-
journalists
Features a little
of everything,
including 7
candid political
blogs
◦ Informative, not
offensive
A “must read” for people involved in
◦ Original
high-level electoral politics
