A branding agency is a communications expert that specializes in creating, launching, and rebranding brands. They develop branding strategies and materials independently of their clients to define companies, differentiate them from competitors, and communicate their unique value. Branding agencies offer services like direct marketing, publicity materials, public relations, events, exhibitions, and responding to customer feedback to appeal to targeted audiences. Brand Harvest is an example of a brand consulting firm that provides branding strategy, identity design, internal branding, and brand management by identifying a brand's true value and core essence.