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Want to reach to your potential customers at
the touch of a button?


        It’s Simple !
Email Marketing makes It      POSSIBLE


You can maintain and build long-lasting,
  loyal relationships with prospective
      customers at minimum cost
However, FAILURE in email marketing is no more




   There are many common pitfalls of email marketing
Probable Reasons of Failure
 You aimed at quantity and not quality

 You didn’t conduct sufficient testing

 You have set your standard of “success” too high

 You didn’t choose the best ESP (email service provider)
 who works with integrity
Unfortunately Many Don’t        know
• How to approach and manage the process of email
  marketing

• How to leverage the channel to communicate
  competently and ensure a high ROI

• How to do it in the right way with the right tools
Steps to   Successful
  email marketing
at Your Finger Tips

• Consolidate your names and build a relevant list of
  contacts

• Build a comprehensive list of email addresses

• Identify group of subscribers that share similar
  interests and send appealing content targeted to
  their specific wants.

                                                   Contd…
at Your Finger Tips

• Run A/B split tests on a small group of recipients to
  see which variants produce better result

• Proofread your email to check spam looking words,
  phrases or sentence construction

• Make sure links on your email are pointing to the right
  landing pages
                                                   Contd…
at Your Finger Tips


• Run A/B split tests on a small group of recipients
  to see which variants produce better result

• Proofread your email to check spam looking
  words, phrases or sentence construction

• Make sure links on your email are pointing to the
  right landing pages
                                            Contd…
at Your Finger Tips

• Schedule email blast at the right time

• Don’t forget to add a prominent
  “Unsubscribe” link

• Maintain a standard time gap between two
  consecutive email blasts
Most Important Point

 Consult an email service provider who hosts
email marketing software online and provides
   you all tools and tutorials to manage a
            campaign successfully
The Final Note

Keep Emailing & Stay Tuned with
       Your Audience
           :)

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Want to reach to your potential customers at the touch of a button?

  • 1. Want to reach to your potential customers at the touch of a button? It’s Simple !
  • 2. Email Marketing makes It POSSIBLE You can maintain and build long-lasting, loyal relationships with prospective customers at minimum cost
  • 3. However, FAILURE in email marketing is no more There are many common pitfalls of email marketing
  • 4. Probable Reasons of Failure You aimed at quantity and not quality You didn’t conduct sufficient testing You have set your standard of “success” too high You didn’t choose the best ESP (email service provider) who works with integrity
  • 5. Unfortunately Many Don’t know • How to approach and manage the process of email marketing • How to leverage the channel to communicate competently and ensure a high ROI • How to do it in the right way with the right tools
  • 6. Steps to Successful email marketing
  • 7. at Your Finger Tips • Consolidate your names and build a relevant list of contacts • Build a comprehensive list of email addresses • Identify group of subscribers that share similar interests and send appealing content targeted to their specific wants. Contd…
  • 8. at Your Finger Tips • Run A/B split tests on a small group of recipients to see which variants produce better result • Proofread your email to check spam looking words, phrases or sentence construction • Make sure links on your email are pointing to the right landing pages Contd…
  • 9. at Your Finger Tips • Run A/B split tests on a small group of recipients to see which variants produce better result • Proofread your email to check spam looking words, phrases or sentence construction • Make sure links on your email are pointing to the right landing pages Contd…
  • 10. at Your Finger Tips • Schedule email blast at the right time • Don’t forget to add a prominent “Unsubscribe” link • Maintain a standard time gap between two consecutive email blasts
  • 11. Most Important Point Consult an email service provider who hosts email marketing software online and provides you all tools and tutorials to manage a campaign successfully
  • 12. The Final Note Keep Emailing & Stay Tuned with Your Audience :)