Running a successful email marketing campaign is never easy when you are at the wrong hand. Following this presentation will help you learn the email marketing pitfalls and guide you on the recovery tips. Apply the best practices mentioned here and you sure will succeed. If you have any questions on email marketing services or email marketing software please comment here.
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Want to reach to your potential customers at the touch of a button?
1. Want to reach to your potential customers at
the touch of a button?
It’s Simple !
2. Email Marketing makes It POSSIBLE
You can maintain and build long-lasting,
loyal relationships with prospective
customers at minimum cost
3. However, FAILURE in email marketing is no more
There are many common pitfalls of email marketing
4. Probable Reasons of Failure
You aimed at quantity and not quality
You didn’t conduct sufficient testing
You have set your standard of “success” too high
You didn’t choose the best ESP (email service provider)
who works with integrity
5. Unfortunately Many Don’t know
• How to approach and manage the process of email
marketing
• How to leverage the channel to communicate
competently and ensure a high ROI
• How to do it in the right way with the right tools
7. at Your Finger Tips
• Consolidate your names and build a relevant list of
contacts
• Build a comprehensive list of email addresses
• Identify group of subscribers that share similar
interests and send appealing content targeted to
their specific wants.
Contd…
8. at Your Finger Tips
• Run A/B split tests on a small group of recipients to
see which variants produce better result
• Proofread your email to check spam looking words,
phrases or sentence construction
• Make sure links on your email are pointing to the right
landing pages
Contd…
9. at Your Finger Tips
• Run A/B split tests on a small group of recipients
to see which variants produce better result
• Proofread your email to check spam looking
words, phrases or sentence construction
• Make sure links on your email are pointing to the
right landing pages
Contd…
10. at Your Finger Tips
• Schedule email blast at the right time
• Don’t forget to add a prominent
“Unsubscribe” link
• Maintain a standard time gap between two
consecutive email blasts
11. Most Important Point
Consult an email service provider who hosts
email marketing software online and provides
you all tools and tutorials to manage a
campaign successfully