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Geotourism ,[object Object],www.sierranevadageotourism.org
Interactive Media Solutions: How it Works
Telling stories of places online Flexible and Highly Customized Content & Story Development Rich Multi-Media with Images, video and more Dynamic,  Fully-Integrated Mapping
A Powerful and Flexible CMS + CRM System XML Distributed Content  Development
GeoConsensus System Overview Destination’s Geotourism Website Geotourism qualified Content Contributors Site Visitors and Subscribers Portal  editor NG 10M/month
 
 
www.lakestolocksgeotourism.com
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MEASURES OF SUCCESS 14  self-funded Geotourism MapGuide projects have been completed or are underway in six countries; four more are in production 10 active Geotourism Stewardship Councils ;   Northeast Kingdom Vermont; Crown of the Continent; Greater Yellowstone; Redwood Coast, Ca.; Sierra Nevada, Ca., Four Corners, Lakes to Locks Passage, City of Montreal,  Newfoundland Canada, Eastern Tennessee River Valley, Over   $3 million   generated for NGS  Over   $4 million   generated for project partner organizations More than  3 million Mapguides   have been printed and distributed. 7   “geoconsesnus” enabled websites”   being managed by  GSC’s
 
Visit National Geographic Interactive Destination Guides   www.sierranevadageotourism.orghttp:/ / www.visitredwoodcoast.comhttp:// www.yellowstonegeotourism.orghttp:// www.crownofthecontinent.nethttp:// www.guatemalageotourism.org http:// www.fourcornersgeot0urism.comhttp:// www.lakes tolockspassage.comhttp://
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],National Online Geotourism Atlas (NOGA)
The Atlas will define what makes the United States a special place to visit, surfacing attractions and points of interest sourced from grassroots efforts. Serve the traveling public  by providing  rich information on thousands of  geotourism destinations across the nation. Provide access to markets  for small, medium and large tourism related and business   Stimulate economic activity  in communities, often times rural, where tourism dollars can insure economic viability Promote sustainable practices  that protects and respects natural habitats, heritage sites, scenic appeal, and local culture Develop a model  that can be replicated globally
Hand held applications   to compliment website / mapguide projects  –  achieve exploratory agreement to test an “app” for an existing site
Geotourism Mapguides  – redesigned for retail sale
[object Object],[object Object],Organized and operated  - by a recognized and high quality operator  Academic Travel Tours sold and booked  – on your GSC managed website to generate income  for the GSC’s  Local and NG experts as  “ step on guides”  – highest quality interpretation and visitor experience Meet  Robert Cosentino  - has agreed to develop a business model to present to  Academic Travel  for us High Quality regional tour itineraries  –  the “Geotourism Tour” to your destination
Acknowledge sustainability  -  of our projects and contributors through a partnership with a third party organization
Global Sustainable Tourism Criteria (GSTC) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Create DMS website  – marketing, sales, distribution, training, information sharing, networking, collaboration  Destinations Website  - incorporated into the NGMD.org site and NGMD’s  space on NG.com – will link and feature all current and on going projects  Newly designed out reach material / handouts / sell sheets  – reflect the changes and enhancements to the program and approach
Measure the success -  of our projects and monitor progress DRAFT GEOTOURISM MOS:  Metrics Inventory Contact:  kristen.leonard@duke.edu, 607-437-2862 “ The following list of success indicators and corresponding metrics is the product of interview/survey responses from COTC, Yellowstone, and Sierra Nevada, and Central Cascades Geotourism Stewardship Councils. Projects may choose to use all of these indicators, select those that are priority, or add new metrics. The information below can be collected with three surveys, which I’m putting together now, but final survey content depends on collective interests of councils. “
The geotourism test: Are we sustaining or enhancing the character of our place?

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Llp.ng.6.11

  • 1.  
  • 2.
  • 4. Telling stories of places online Flexible and Highly Customized Content & Story Development Rich Multi-Media with Images, video and more Dynamic, Fully-Integrated Mapping
  • 5. A Powerful and Flexible CMS + CRM System XML Distributed Content Development
  • 6. GeoConsensus System Overview Destination’s Geotourism Website Geotourism qualified Content Contributors Site Visitors and Subscribers Portal editor NG 10M/month
  • 7.  
  • 8.  
  • 10.
  • 11. MEASURES OF SUCCESS 14 self-funded Geotourism MapGuide projects have been completed or are underway in six countries; four more are in production 10 active Geotourism Stewardship Councils ; Northeast Kingdom Vermont; Crown of the Continent; Greater Yellowstone; Redwood Coast, Ca.; Sierra Nevada, Ca., Four Corners, Lakes to Locks Passage, City of Montreal, Newfoundland Canada, Eastern Tennessee River Valley, Over $3 million generated for NGS Over $4 million generated for project partner organizations More than 3 million Mapguides have been printed and distributed. 7 “geoconsesnus” enabled websites” being managed by GSC’s
  • 12.  
  • 13. Visit National Geographic Interactive Destination Guides www.sierranevadageotourism.orghttp:/ / www.visitredwoodcoast.comhttp:// www.yellowstonegeotourism.orghttp:// www.crownofthecontinent.nethttp:// www.guatemalageotourism.org http:// www.fourcornersgeot0urism.comhttp:// www.lakes tolockspassage.comhttp://
  • 14.
  • 15.
  • 16. The Atlas will define what makes the United States a special place to visit, surfacing attractions and points of interest sourced from grassroots efforts. Serve the traveling public by providing rich information on thousands of geotourism destinations across the nation. Provide access to markets for small, medium and large tourism related and business Stimulate economic activity in communities, often times rural, where tourism dollars can insure economic viability Promote sustainable practices that protects and respects natural habitats, heritage sites, scenic appeal, and local culture Develop a model that can be replicated globally
  • 17. Hand held applications to compliment website / mapguide projects – achieve exploratory agreement to test an “app” for an existing site
  • 18. Geotourism Mapguides – redesigned for retail sale
  • 19.
  • 20. Acknowledge sustainability - of our projects and contributors through a partnership with a third party organization
  • 21.
  • 22. Create DMS website – marketing, sales, distribution, training, information sharing, networking, collaboration Destinations Website - incorporated into the NGMD.org site and NGMD’s space on NG.com – will link and feature all current and on going projects Newly designed out reach material / handouts / sell sheets – reflect the changes and enhancements to the program and approach
  • 23. Measure the success - of our projects and monitor progress DRAFT GEOTOURISM MOS: Metrics Inventory Contact: kristen.leonard@duke.edu, 607-437-2862 “ The following list of success indicators and corresponding metrics is the product of interview/survey responses from COTC, Yellowstone, and Sierra Nevada, and Central Cascades Geotourism Stewardship Councils. Projects may choose to use all of these indicators, select those that are priority, or add new metrics. The information below can be collected with three surveys, which I’m putting together now, but final survey content depends on collective interests of councils. “
  • 24. The geotourism test: Are we sustaining or enhancing the character of our place?

Editor's Notes

  1. Geotourism definition matches well with SBC’s mission
  2. The new easy-to-use GeoConsensus tool provides an efficient, flexible way to collect submissions from different places in the region. Working with NatGeo guidelines, the local editors review and prepare the submissions for publication on the website, available to the world of tourists. If cobranded with NatGeo, the siye will also have a direct link with the NatGeo site and its 10,000,000 unique visitors per month.