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Llp.ng.6.11
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Llp.ng.6.11

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  • Geotourism definition matches well with SBC’s mission
  • The new easy-to-use GeoConsensus tool provides an efficient, flexible way to collect submissions from different places in the region. Working with NatGeo guidelines, the local editors review and prepare the submissions for publication on the website, available to the world of tourists. If cobranded with NatGeo, the siye will also have a direct link with the NatGeo site and its 10,000,000 unique visitors per month.
  • Transcript

    • 1.  
    • 2. Geotourism <ul><li>geo  tour  ism n: tourism that sustains or enhances the geographical character of a place – its environment, culture, aesthetics, heritage, and the well-being of its residents </li></ul>www.sierranevadageotourism.org
    • 3. Interactive Media Solutions: How it Works
    • 4. Telling stories of places online Flexible and Highly Customized Content &amp; Story Development Rich Multi-Media with Images, video and more Dynamic, Fully-Integrated Mapping
    • 5. A Powerful and Flexible CMS + CRM System XML Distributed Content Development
    • 6. GeoConsensus System Overview Destination’s Geotourism Website Geotourism qualified Content Contributors Site Visitors and Subscribers Portal editor NG 10M/month
    • 7. &nbsp;
    • 8. &nbsp;
    • 9. www.lakestolocksgeotourism.com
    • 10. <ul><li>Where in the world….. </li></ul><ul><li>Starting now; </li></ul><ul><li>Western Balkans </li></ul><ul><li>Southern Ethiopia </li></ul><ul><li>Eastern Tennessee </li></ul><ul><li>Coming soon: </li></ul><ul><li>Douro Valley of Portugal </li></ul><ul><li>West Virginia </li></ul><ul><li>Shenandoah </li></ul><ul><li>Eastern Newfoundland </li></ul><ul><li>Hawaii – Big Island </li></ul><ul><li>Greece – Crete / Athens </li></ul><ul><li>Completed (or really close): </li></ul><ul><li>Seven Western USA Projects – </li></ul><ul><li>Sonora Desert; </li></ul><ul><li>Crown of the Continent </li></ul><ul><li>Greater Yellowstone </li></ul><ul><li>Central Cascades </li></ul><ul><li>Redwood Coast </li></ul><ul><li>Sierra Nevada </li></ul><ul><li>Four Corners </li></ul><ul><li>Northeast Kingdom, Vermont </li></ul><ul><li>Lakes to Locks – NY, VT, Que. </li></ul><ul><li>Guatemala </li></ul><ul><li>Peru – Vilcanota Valley </li></ul><ul><li>Baja California, Mexico </li></ul><ul><li>Montreal </li></ul>
    • 11. MEASURES OF SUCCESS 14 self-funded Geotourism MapGuide projects have been completed or are underway in six countries; four more are in production 10 active Geotourism Stewardship Councils ; Northeast Kingdom Vermont; Crown of the Continent; Greater Yellowstone; Redwood Coast, Ca.; Sierra Nevada, Ca., Four Corners, Lakes to Locks Passage, City of Montreal, Newfoundland Canada, Eastern Tennessee River Valley, Over $3 million generated for NGS Over $4 million generated for project partner organizations More than 3 million Mapguides have been printed and distributed. 7 “geoconsesnus” enabled websites” being managed by GSC’s
    • 12. &nbsp;
    • 13. Visit National Geographic Interactive Destination Guides www.sierranevadageotourism.orghttp:/ / www.visitredwoodcoast.comhttp:// www.yellowstonegeotourism.orghttp:// www.crownofthecontinent.nethttp:// www.guatemalageotourism.org http:// www.fourcornersgeot0urism.comhttp:// www.lakes tolockspassage.comhttp://
    • 14. <ul><li>Goals for 2011 </li></ul><ul><li>Enhance the website product to produce income streams; </li></ul><ul><li>reservations / retail market space / advertising / sponsorship / tours </li></ul><ul><li>Improved distribution of websites and mapguides; </li></ul><ul><li>- Nat Geo.com / NGMD / NOGA </li></ul><ul><li>Hand held applications to compliment website / mapguide projects – achieve exploratory agreement to test an “app” for an existing site </li></ul><ul><li>Geotourism Mapguides – redesigned for retail sale </li></ul><ul><li>Acknowledge sustainability - of our projects and contributors through a partnership with a third party organization </li></ul><ul><li>Measure the success - of our projects and monitor progress </li></ul><ul><li>Create DMS website – marketing, sales, distribution, training, information sharing, networking, collaboration </li></ul>
    • 15. <ul><li>March 2011 Formation of National Geotourism Stewradship Council </li></ul><ul><li>The GSC’s from: </li></ul><ul><li>Greater Yellowstone </li></ul><ul><li>Crown of the Continent </li></ul><ul><li>Central Cascades </li></ul><ul><li>Redwood Coast </li></ul><ul><li>Sierra Nevada </li></ul><ul><li>Four Corners </li></ul><ul><li>www.nogageoconsesnsus.com </li></ul><ul><li>Pilot - Gulf States Recovery </li></ul><ul><li>Endorsed by: </li></ul><ul><li>Federal MOU agencies </li></ul><ul><li>US DOC (Jan. 2010) </li></ul><ul><li>WESTPC (Aug. 2010) </li></ul><ul><li>Southeast States Tourism Society </li></ul><ul><li>(Jan. 2010) </li></ul>National Online Geotourism Atlas (NOGA)
    • 16. The Atlas will define what makes the United States a special place to visit, surfacing attractions and points of interest sourced from grassroots efforts. Serve the traveling public by providing rich information on thousands of geotourism destinations across the nation. Provide access to markets for small, medium and large tourism related and business Stimulate economic activity in communities, often times rural, where tourism dollars can insure economic viability Promote sustainable practices that protects and respects natural habitats, heritage sites, scenic appeal, and local culture Develop a model that can be replicated globally
    • 17. Hand held applications to compliment website / mapguide projects – achieve exploratory agreement to test an “app” for an existing site
    • 18. Geotourism Mapguides – redesigned for retail sale
    • 19. <ul><li>Enhance the website product to produce income streams; </li></ul><ul><li>reservations / retail market space / advertising / sponsorship / tours </li></ul>Organized and operated - by a recognized and high quality operator Academic Travel Tours sold and booked – on your GSC managed website to generate income for the GSC’s Local and NG experts as “ step on guides” – highest quality interpretation and visitor experience Meet Robert Cosentino - has agreed to develop a business model to present to Academic Travel for us High Quality regional tour itineraries – the “Geotourism Tour” to your destination
    • 20. Acknowledge sustainability - of our projects and contributors through a partnership with a third party organization
    • 21. Global Sustainable Tourism Criteria (GSTC) <ul><li>A set of 37 criteria intended to frame the main components of sustainable tourism around 4 pillars: </li></ul><ul><ul><li>effective sustainability planning </li></ul></ul><ul><ul><li>maximizing social and economic benefits to the local community </li></ul></ul><ul><ul><li>reduction of negative impacts to cultural heritage </li></ul></ul><ul><ul><li>reduction of negative impacts to environmental heritage </li></ul></ul><ul><li>A set of 37 criteria intended to frame the main components of sustainable tourism around 4 pillars: </li></ul><ul><ul><li>1. effective sustainability </li></ul></ul><ul><ul><li>planning </li></ul></ul><ul><ul><li>2. maximizing social and economic benefits to the local community </li></ul></ul><ul><ul><li>3. reduction of negative impacts to cultural </li></ul></ul><ul><ul><li>heritage </li></ul></ul><ul><ul><li>4. reduction of negative impacts to environmental heritage </li></ul></ul>
    • 22. Create DMS website – marketing, sales, distribution, training, information sharing, networking, collaboration Destinations Website - incorporated into the NGMD.org site and NGMD’s space on NG.com – will link and feature all current and on going projects Newly designed out reach material / handouts / sell sheets – reflect the changes and enhancements to the program and approach
    • 23. Measure the success - of our projects and monitor progress DRAFT GEOTOURISM MOS: Metrics Inventory Contact: kristen.leonard@duke.edu, 607-437-2862 “ The following list of success indicators and corresponding metrics is the product of interview/survey responses from COTC, Yellowstone, and Sierra Nevada, and Central Cascades Geotourism Stewardship Councils. Projects may choose to use all of these indicators, select those that are priority, or add new metrics. The information below can be collected with three surveys, which I’m putting together now, but final survey content depends on collective interests of councils. “
    • 24. The geotourism test: Are we sustaining or enhancing the character of our place?

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