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Resumes that get results 01.07.11
1. The webinar will begin in a few moments…
“It’s WHO You
RESUME WRITING 101: Know”
Professional
WRITING TIPS FOR THE CONNECTED Development
PROFESSIONAL Series
Conference Call: (218) 339-2409
Guest Code: 892 9290
3. Your outlook upon life, your estimate of
yourself, your estimate of your value are
largely colored by your environment. Your
whole career will be modified, shaped,
molded by your surroundings, by the
character of the people with whom you
come in contact every day...
Orison Swett Marden
“It’s WHO you know.”
4. Mission
IWYK helps women transform their
personal and professional lives and U P C O M IN G
P RO F E S S I O N A L
provides them with hands on D E V E LO P M E N T
resources to assist them in reaching SESSIONS
I N C LU D E :
new heights and making the Career
connections that matter in their Planning
careers and businesses. Financial
L i te r ac y
Life Coaching
Social
N et w o rk i n g
Purpose
IWYK is devoted to helping women
unveil the hidden treasures of
emotional growth and physical
prosperity within, by offering its'
members a variety personal and
professional workshops.
5. WHAT WE WILL COVER
Review Identify
Examine 4 practical tips changes you
sections of a for each will make to
resume section your resume
6. Use the chat area to
share with everyone a
word that describes you
professionally
7. A recruiter screens
resumes between 2.5 to
20 seconds.
Source: Avoid These 10 Resume Mistakes
http://www.quintcareers.com/resume_mistakes.html
8. A recruiter can receive as
many as 200 resumes for
each open position.
Source: College Career Service Center
9. In a recent study, 71% of
hiring managers preferred
a customized resume.
Source: www.careerbuilder.com
14. CONTACT INFORMATION
Too fancy
Email should
be simple &
direct
Can also
include website
and social
networking link
15. APPLY PRACTICAL TIPS
What do you What do you
need to add need to revise
to the contact in the contact
section of section of
your resume? your resume?
17. CAREER OBJECTIVE
OBJECTIVE A: OBJECTIVE B
A challenging creative To apply my knowledge
opportunity where I can acquired through a
apply my skills in a bachelor’s degree in
dynamic organization Marketing and
with plenty of room for Communications and
advancement. internships at a public
relations agency to an
entry-level position on
the marketing team of
a major financial
institution.
18. APPLY PRACTICAL TIPS
What do you What do you
need to add need to
to your delete from
career your career
objective? objective?
21. CHECK IT OUT: CAREER SUMMARY
SUMMARY OF QUALIFICATIONS:
A loan and credit underwriter
seeking a position with a
financial instituion and is
experienced at analizing loan
applications and working with
customers in commerical and
retail loan transactions.
22. A Better Career Summary
MAKE SURE
Accomplished loan and credit underwriter YOUR
CAREER
with nine years experience in commercial SUMMARY...
and retail banking and a proven record of S h o w c a s es yo u r
profitable lending transactions. Adept at best selling
points
combining in-depth knowledge of
industry practices and legal requirements I d e n t i fi e s key
a c c o m p li s hm e n t s
with analytical expertise, strategic
negotiation, and skillful relationship I m m e dia tel y
d e m o n s t r a tes
building to secure new and repeat yo u r v a l u e
business. Earned top underwriter or Tw e a ke d s o t h a t
runner-up status in Northeast region for it matches each
type of position
past four years. t h a t yo u a p p l y
for
23. APPLY PRACTICAL TIPS
What do you What do you
need to add need to
to your delete from
career your career
summary? summary?
26. CHECK IT OUT: JOB INFORMATION
Example A Example B
Instructional Systems June 2004 – June 2009
Designer Instructional Systems
General Dynamics C4 Designer
Systems General Dynamics C4
Cincinnati, Ohio Systems
June 2004 – June 2009
27. ORDER OF IMPORTANCE
Title/position
Employer name
City & state of employer
Dates of employment
28. What’s the difference
between a
responsibilities driven
resume and an
accomplishments driven
resume?
29. CHECK IT OUT: DUT Y OR ACCOMPLISHMENT?
Crafted a vision for a regional office and transformed vision into
a fully operational office within six months.
Draft written proposals, conduct sales presentations, negotiate
price points and draft contract language.
Participate in ongoing development of sales & marketing
budget and strategies to uncover new business.
Designed over 25 training projects in the areas of leadership,
management, professional development, school readiness,
Early Head Start, oral health, and homelessness within 18
months of the contract period.
30. What special thing
did you do to set QUESTIONS
yourself apart? TO ASK
YOURSELF
What did you do to
make each job
your own?
What are you most
proud of in each Click here to
job? access the
Accomplishmen
ts Worksheet
31. APPLY PRACTICAL TIPS
What do you What do you
need to add need to revise
to the job in the job
experience experience
section? section?
33. PRACTICAL TIPS
Contact Career
Information Objectives
Career Job
Summary Experience
34. RESUME DO’S
Get someone to proofread and edit your
resume
Save resume using a simple file name –
Owen Collins_resume.docx
Save a text version of your resume to copy
and paste into online application systems –
Owen Collins_resume.txt
Use two pages if you have lots of experience
35. RESUME FORMATTING DO’S
Use bulleted text
Keep margins ¾” to 1”
Avoid overusing CAPS, Bold, or Italic & avoid
Underline all together
Use a 11 pt. or 12 pt. font (do not use a font
lower than 10 pt.)
Pick a font that is professional and easy to read
Serif (Georgia, Book Antiqua) - print
San serif (Arial, Verdana) - web
36. RESOURCES
The Top 10 Things You Need to
Know about E-Resumes and
Posting Your Resume Online
Good and Bad Resumes: 10 Great Social Sites for Resume
Want to See the Difference? Building
37. FOLLOW UP ACTION
Review and update your
resume
Brainstorm your
accomplishments
Read and research more
resume tips
Register for the next
IWYK Professional
Development Session
38. “It’s WHO You
THANK YOU FOR Know”
Professional
ATTENDING! Development
Series
Editor's Notes
Dawn: Welcome and thank you for joining the Professional Development Series for “It’s WHO you know”. This is the first webinar in the series and we are excited to be able to bring this type of program to you. My name is Dawn Williams, your host and proprietor of Breaking Free, Inc., a corporation that assists individuals with small business development. I am joined by Zoe Brown, Chief Learning Officer of the Training Trio, LLC who is our guest and will be taking us through an interactive resume writing presentation. Zoe is an experienced learning and development professional with leadership skills and extensive experience. Over a 20 year span, Zoe has cultivated her skills in a variety of fields including early childhood education, customer service, human resources, banking, and workforce development. Welcome Zoe!
Dawn: “It’s WHO you know” aka “It’s not what your know, but WHO you know” began in 2011 on Facebook as a professional networking group for women. We currently have over 130 dynamic women as members of this group. I am excited by the level of connection that we are making online and want to extend the connection beyond Facebook. Our first meet and greet was held in December 2011. We will be hosting the 2nd meet and greet in February – all for the purpose of helping dynamic women connect and grow. This quote really captures the essence of the group and what we stand for.
Dawn:Here’s our mission and purpose (pause)…and our some topics for our upcoming professional development series. The dates for these topics will be posted on the group’s Facebook page. So stay tuned.
Dawn: So why don’t we get started? Zoe so tell us what we will cover in the next hour.Zoe: Thanks Dawn for having me be your first guest. I am excited to be here. Before I start, how many of you have ever participated on webinar or something similar? (listen for responses and respond appropriately). Ok so here’s what we will cover:Examine 4 sections of resume – In the interest of time, we will only cover these 4 areas: contact information, career objectives, career summary, and job experience. Our focus for this session is writing and these are the areas that require a little more thought because they involve a little more writing. Also at the end of each session, you can pose questions to address any information that is not covered. Your questions can be posted in the chat area and we will keep track of them. While we may not have enough time to address them during the webinar, we will be sure to send you a response within the next 7 days of this webinar.Review practical tips for each section – You are going to go through some learning activities to help you learn practical tips on these sections. What I would like for you to do is be an engaged participant – be intentional about your participation so that you benefit from the session. Identify changes you will make to your resume – This sessions is designed to be an intro to writing your resume. We don’t have enough time to actually update your resume or give you feedback. Instead, based on the tips that are shared, you are going to identify the changes that you need to make to your resume. That way you are leaving the session with an actual plan of action. Your resume is your responsibility.
Zoe: Here’s our first activity. Anymeeting includes a chat function that allows us to share via instant messaging. Use the chat area to share with everyone a word that describes your professionally. (Share my own – absorbent. Respond to participant entries and thank them for sharing.)
Zoe:Now let’s consider 3 points about the importance of a strongly written resume. Point 1 - A recruiter often spends no more than 2.5 to 20 seconds taking a cursory first glance at a resume. If they spot an error or see nothing noteworthy during that brief scan, your resume may never get a full reading. As a result, the resume must be concise, accurate, and relevant. It should show the employer at a glance what you want to do and what you are good at.
Zoe: Point 2 - During economic downturns, competition for jobs increases. The dilemma is you need to stand out from the other 200 or so resumes that the recruiter has received. "Free" resume templates and "home-made" documents do NOT help you stand out among the competition.
Zoe: Point 3 - A general resume that is not focused on specific job requirements is not seen as competitive . In a recent study conducted by CareerBuilder.com, 71% of hiring managers preferred a resume customized for the open position
Zoe: The purposes of a resume are to get a job interview,structure the interview process,remind the interviewer of you after you're gone, and serve as the basis for justifying the hiring decision to others. This can be simplified into two distinct purposes - for the candidate, it is a marketing tool and for the employer, it is a screening tool.A resume must include contact information, experience, and education…
Zoe: Inthe interest of time, we will focus on the writing of two sections that are a must (contact information and job experience) and two sections that are optional (career objectives and career summary.
Zoe: Let’s look at the contact information.
Zoe:Sohere’s the resume of Owen Collins. There are a few things that are not appropriate in this contact information. Can you identify them? Can you identify other items that might improve this section.
Zoe: If you identified the candidates name and email address as the items that are inappropriate, you are correct. Name – While the name issue is a formatting one, it is important to note that font style needs to be simple and professional. The font that Owen chose is a little to fancy.Address – Make sure you include the city, state, and zip of your current residencePhone Number(s) – only numbers you want them to call that have answering machine or voicemail with professional-sounding outgoing messageEmail Address – Owen’s email address is not appropriate because it is not professional-sounding. You should have a simple and direct email address to use for professional correspondenceWebsite(s) – professional-appearing and related to career goal(s)
Zoe: Now it’s your turn to identify your follow up action for this area. What do you need to add to the contact section of your resume. What do you need to revise? Take a minute and respond to these two questions. (Give participants one minute to respond)Dawn: Make sure to post your questions in the chat area.
Zoe: Now let’s take a look at career objectives.
Zoe: Which objective is written more appropriately. Post your response in the chat area. (Allow participants to respond.) If you chose objective B your are correct! An Objective is appropriate when you’re just starting out and have yet to establish yourself in a profession, or when you’re changing careers or industries. A Summary of Qualifications, on the other hand, will work better for those with several years of experience and established qualifications. (If that’s you, skip down to the "Your Summary" section.)Since the Objective is the opening to your resume, it's your first chance to communicate who and what you are, and how that puts you above other job applicants. Your Objective should describe your desired job and field AND demonstrate the relevant value you bring to the position.
Zoe: If you have a career objective in your resume, is there something that you need to add or delete? Take a minute to write some follow up action. (Allow participants one minute to respond.)Dawn: Make sure to post your questions in the chat area.
Zoe: Let’s look at the career summary.
Zoe:If you have already been working for a while, and you’re looking for a new job in the same field, skip the Objective and open with a summary section that puts your most impressive and relevant qualifications right up front. This section might be called Summary of Qualifications, Professional Summary, or Career Highlights. It can be written in paragraph form, or as a bullet list.
Zoe: What’s wrong with this career summary. Check it out and make note of items that are incorrect and that you would change. (Allow participants one minute to work.) This career summary is bad because: 1) it has three typos (yellow); 2) it focuses on duties (blue); and 3) it states what the candidate wants (green), rather than what benefits he or she might bring to the employer. Overall, it does nothing to differentiate the candidate from other candidates.
Zoe: Whatmakes this a good summary? Take a moment to read the one on the screen. What do you see that is different than the other example. Make sure that your career summary showcases your best selling points, identifies key accomplishments (more on this later), immediately demonstrates your value and tweaked so that it matches each type of position that you apply for.
Zoe: If you have a career summary in your resume, is there something that you need to add or delete? Take a minute to write some follow up action. (Allow participants one minute to respond.)Dawn: Make sure to post your questions in the chat area.
Zoe: The next section which is the bulk of your resume is job experience.
Zoe: The job experience section of your resume consists of two parts: the actual job information and the accomplishments that you achieved while on the job.
Zoe: Let’s check out the job information section of a resume. Which one of these examples is more appropriate? Use the chat area to share your response. (Allow participants to respond.) If you chose example A, you are right! Example A is the more appropriate version because it lists, in order of importance, what is important to the reader. Dates are not as important to the reader as what your position was and whom your worked for. Also, don’t forget to include the city and state of your present or past employer. Example B left this out…this information is expected.
Zoe: The order of importance is according to the “Resume Ingredient Rule” by Donald Asher – a resume expert who has written a number of resume books. This is also the reason that your experience (and education) are listed in reverse chronological order on your resume. It is assumed that your most recent experience is most important and relevant to the reader.Order of importance for education:Name of degree (Bachelor of _______) in name of majorName of universityCity and state of universityGraduation year (don’t provide the date of your graduation if it was more than 10 years ago)Make sure that your include no more than 10-15 years of experience on your resume (15 years for senior level candidates). Age discrimination is a reality and employers might think that you are too expensive if you list too much experience on your resume.
Zoe: Here’s a question for you. What’s the difference between a responsibilities driven resume and an accomplishments driven resume? Use the chat area to post your response. (Allow participants to respond). Duties are job description language. Think about it. As an employer would you want to hire someone who performed only their basic duties or someone who with a proven track record? Accomplishments set you apart from other candidates. They increase a reader’s interest, stimulate a request for a job interview and help sell you to an employer.
Zoe: Here’s a practice activity to help you recognize the difference between a duty and accomplishment. Let’s look at the first example. Is this a duty or an accomplishment. Post your response in the chat area. (Go through each statement and allow participants to respond. Discuss why examples are either a duty or an accomplishment.)
Zoe:It may be difficult to pinpoint your accomplishments. Here are a few questions that you can ask yourself to help you write your accomplishments. (Click on hyperlink) Here is a link to an accomplishments worksheet that can be used as a brainstorming tool to help you identify your accomplishments.
Zoe: Is there something that you need to add or delete to the job experience section of your resume? Take a minute to write some follow up action. (Allow participants one minute to respond.)Dawn: Make sure to post your questions in the chat area.
Time is winding down…let’s wrap this webinar up.
Zoe: Here’s what we covered. We looked at these 4 sections of the resume and explore a few practical tips to help you in your writing. You identified follow up action as a result. Wecould have covered a lot more but we had a time limit. Do you have any questions about resumes that did not get covered? Let’s hear are few…(If no one has any questions, go to questions that were posted earlier after each section.)
Zoe: Lastly these next couple of slides that contain a few resume do’s. It is critical to have someone read your resume. Typos and spelling errors on your resume are not acceptable. Make sure to save your resume under an easy to understand file name. The best thing to do is to use your full name. It is also a good idea to create a text version of your resume so that your can easily upload it to online application system. (Explain a little further.) Don’t be afraid of a two page resume if you have lots of experience.
Zoe: As far as formatting is concerned. Here are few general rules to follow. Bullets are easier to read than paragraphs. Keep your margins normal. The appropriate use of white space is appealing to the eye. Don’t overuse any of the font features. Stick with a 11 pt. or 12 pt. font. 10pt. or below is just too small. Make sure to use a font that is professional and easy to read. Studies have shown that readers prefer serif fonts for print documents and sans serif for web documents that are read on a computer screen.
Zoe: Here are a few resource that you can refer to as your follow through with updating your resume. (Explain each resource.)
Zoe: Follow through with follow up action is the key to your success. It’s best to implement these actions within the next two weeks. And do not forget to register for the next IWYK Professional Development Sessions which will be posted to the groups FB page within the next couple of weeks.
Dawn: Wow! We hope that you benefited from this past hour. Don’t forget that we have your questions and we will work on getting you a response within the next week. Thank you so much for attending! You were a fabulous audience. Be free!