Digit pack treatment
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The album cover will feature the artist Hackim looking into the distance against a backdrop of the city to represent his reminiscing about how his life has changed for the better from the past to the future. The album, called "Reminiscing", will discuss Hackim's personal growth and changes through songs. It will also include a booklet with lyrics and photos of the artist.
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creating digipak
The document discusses the process of designing a digipak for an album. It describes choosing a black and white color scheme to reflect the folk rock genre. An image of an actor at a train station was selected for the front cover to represent the song lyrics. Draft designs included a map image on the back cover to symbolize travel. Feedback will be gathered through surveys to help determine the best designs for the front, back, and spine. The finished digipak layout incorporated these elements along with track listings, credits, and barcodes.
creating digipak
The document discusses the process of designing a digipak for an album. It describes choosing a black and white color scheme to fit the folk rock genre. An image of an actor at a train station was used for the front cover to reflect the song lyrics. Draft designs included a map image on the back cover to represent travel and journeying. Various editing tools were used to refine the designs. Draft spine designs included the necessary text information in a light gray color. Multiple design options are presented for feedback to select the final versions.
creating digipak
The document discusses the process of designing the packaging for a music album called "Homeward Bound". The designer chose a black and white color scheme to reflect the folk rock genre. An image of someone at a train station was used on the front cover to represent the song lyrics. Draft designs of the back cover and spine were created using editing tools to manipulate maps and text. The designer plans to survey people on their preferences for the draft designs.
A2 media studies evaluation questions
This document summarizes how a student's media project for an A2 Media Studies course utilized conventions of real music videos, CD packaging, and advertisements to create an original work. Specifically, the student created a music video for the song "The Boyz" by Nicki Minaj and Cassie that incorporated typical elements of pop music videos like colorful imagery, dancing, scene changes, and camera angles seen in videos by other artists. The student also designed CD packaging with Nicki Minaj on the cover and track listings on the back that followed common conventions. An advertisement for the album replicated real ad elements like release date and purchase details.
Evaluation Question One.
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Texual analysis of own digi pack
The document analyzes and summarizes the textual elements of a digipack for a fictional band's album. The front cover features the main subject from the band's music video floating in water with flowers, referencing the album title "Head Above the Water" and themes of nature. Inside pages showcase band members dressed in indie style and linked to imagery from the music video. The CD features a water-themed marbled pattern and wave motif connecting it to the brand identity. Lyrics from the title track are included. The back cover displays the singer in smoke with the track list reflecting water themes and a white border linking the consistent style.
Goodwin’s theory applied to Kid Cudi
This document discusses Goodwin's theory on the relationship between lyrics and visuals in music videos. It suggests that lyrics will constantly reference visuals on screen and visuals will reinforce the lyrics. It uses the music video for Kid Cudi's "Pursuit of Happiness" as an example. Genre characteristics like jewelry and narrative concepts are also typically depicted. Notions of gaze and how artists are portrayed are addressed. Record label demands may influence inclusion of promotions. Narrative and conceptual elements are important components of Goodwin's theory.
Cd cover research
This document discusses CD cover designs for various artists and what design elements were effective at representing the music's genre and mood, as well as attracting the target audience. The author analyzes covers for Example, Cornershop, Jason Mraz, and Nizlopi. Elements like use of artist logos, vibrant colors, images from music videos are discussed. The author concludes they will incorporate these techniques like use of their music video images in their own CD cover design to promote recognition and appeal to their audience.
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creating digipak
The document discusses the process of designing a digipak for an album. It describes choosing a black and white color scheme to reflect the folk rock genre. An image of an actor at a train station was selected for the front cover to represent the song lyrics. Draft designs included a map image on the back cover to symbolize travel. Feedback will be gathered through surveys to help determine the best designs for the front, back, and spine. The finished digipak layout incorporated these elements along with track listings, credits, and barcodes.
creating digipak
The document discusses the process of designing a digipak for an album. It describes choosing a black and white color scheme to fit the folk rock genre. An image of an actor at a train station was used for the front cover to reflect the song lyrics. Draft designs included a map image on the back cover to represent travel and journeying. Various editing tools were used to refine the designs. Draft spine designs included the necessary text information in a light gray color. Multiple design options are presented for feedback to select the final versions.
creating digipak
The document discusses the process of designing the packaging for a music album called "Homeward Bound". The designer chose a black and white color scheme to reflect the folk rock genre. An image of someone at a train station was used on the front cover to represent the song lyrics. Draft designs of the back cover and spine were created using editing tools to manipulate maps and text. The designer plans to survey people on their preferences for the draft designs.
A2 media studies evaluation questions
This document summarizes how a student's media project for an A2 Media Studies course utilized conventions of real music videos, CD packaging, and advertisements to create an original work. Specifically, the student created a music video for the song "The Boyz" by Nicki Minaj and Cassie that incorporated typical elements of pop music videos like colorful imagery, dancing, scene changes, and camera angles seen in videos by other artists. The student also designed CD packaging with Nicki Minaj on the cover and track listings on the back that followed common conventions. An advertisement for the album replicated real ad elements like release date and purchase details.
Evaluation Question One.
In what ways does your media product use, develop or challenge forms and conventions of real media products?
Texual analysis of own digi pack
The document analyzes and summarizes the textual elements of a digipack for a fictional band's album. The front cover features the main subject from the band's music video floating in water with flowers, referencing the album title "Head Above the Water" and themes of nature. Inside pages showcase band members dressed in indie style and linked to imagery from the music video. The CD features a water-themed marbled pattern and wave motif connecting it to the brand identity. Lyrics from the title track are included. The back cover displays the singer in smoke with the track list reflecting water themes and a white border linking the consistent style.
Goodwin’s theory applied to Kid Cudi
This document discusses Goodwin's theory on the relationship between lyrics and visuals in music videos. It suggests that lyrics will constantly reference visuals on screen and visuals will reinforce the lyrics. It uses the music video for Kid Cudi's "Pursuit of Happiness" as an example. Genre characteristics like jewelry and narrative concepts are also typically depicted. Notions of gaze and how artists are portrayed are addressed. Record label demands may influence inclusion of promotions. Narrative and conceptual elements are important components of Goodwin's theory.
Cd cover research
This document discusses CD cover designs for various artists and what design elements were effective at representing the music's genre and mood, as well as attracting the target audience. The author analyzes covers for Example, Cornershop, Jason Mraz, and Nizlopi. Elements like use of artist logos, vibrant colors, images from music videos are discussed. The author concludes they will incorporate these techniques like use of their music video images in their own CD cover design to promote recognition and appeal to their audience.
Natasha queestion 2
The music video uses natural lighting and weather effects to enhance the artist's emotions and match the lyrics. Still images from the music video are used on the CD packaging and advert to familiarize audiences.
The CD packaging, advert, and music video all use a consistent black, white, and yellow color scheme. A location shot is used for the advert rather than a studio shot to link it to the CD packaging. Positive reviews from music magazines are included.
Fonts, symbols, and layouts are kept consistent across the CD packaging and advert to clearly associate all the products with the artist. Social media and online promotion would be used to advertise and interact with fans if operating in the real world.
ia Question 1
The document discusses different aspects of a media product created for a hip hop artist named Yogz. It summarizes how each part (the digipak, website, and music video) both develops conventions of and draws inspiration from real hip hop media products. The digipak follows conventions like using a black color scheme but also develops them by including both light and dark imagery. The website layout draws from J. Cole's style but challenges conventions through its atypical design. The music video illustrates the song lyrics through its gritty setting but also develops the genre by including two contradictory videos in one.
Andrew Goodwin
- In his 1992 book "Dancing in the Distraction Factory", Goodwin made notable observations about music videos and their structure.
- Music videos often contain genre-specific characteristics through imagery, style, and conventions to identify the genre and communicate it to viewers.
- Goodwin said that music videos aim to represent the structure, tempo, mood, and message of their accompanying songs through techniques like editing pace and synchronization to the beat. They also aim to promote the artist and their song.
Head above the water textual analysis
The document provides an analysis of shots from the author's original music video. It summarizes each pair of shots, explaining how they relate to the narrative, lyrics, or conventions of music videos. Overall, the video uses visuals and a loose narrative to illustrate the song's lyrics and themes of struggle and overcoming obstacles. It also establishes a consistent brand identity and features shots of the band playing to represent them as musicians.
Media Pesentation
The artist travels to his ex-girlfriend's house to try to win her back after realizing his regret over their breakup. Through his journey, the audience will see flashbacks to memories from their relationship sparked by different locations. The video will not reveal the outcome of his trip. It will combine a narrative story with musical performance in the indie/folk genre convention, using various camera shots and angles along with simple cuts and transitions between scenes.
Analysis of final products
The document summarizes design choices made for music promotion products including a poster and CD cover. Key points addressed include:
1) The font 'Display' was used for both the poster and CD cover to relate the two and symbolize the club style dance music genre.
2) Images from the music video were edited to pink and blue to represent the "primal girl boy situation" and "innocent immaturity" theme of the video.
3) Continuity of blue color was used to make the poster look more professional.
4) Retro fonts from the 80s were chosen to represent the dance music genre.
5) Elements like the beat pattern and blurred/double vision
A1 vid analysis2
This music video analysis document discusses several genre characteristics and relationships in rap music videos. It summarizes that rap videos often feature artists boasting wealth and being desired by others to create an image of power. The lyrics and visuals in this video strongly illustrate and amplify each other. Close-ups of the artist meet record label demands to establish their identity. The female artist is portrayed in a voyeuristic manner through revealing costumes and body shots while the male artist's body is shown in cut-up shots displaying jewelry.
Digipak analysis
The digipak analysis discusses design elements used that create continuity with the music video themes of happiness and sadness. The front cover uses a black and white filter and orange color to represent misery and link to the protagonist's life in the music video. Overlapping images on the front cover show the connection between two characters and their contrasting emotions. Inside pages feature nature imagery and lyrics that relate to the video's narrative and folk music genre conventions. The left cover includes sparks to represent the protagonist's happy childhood linked to lights in the artist's videos. The spine uses a tree trunk to represent the strength of nature throughout the products in line with the folk genre.
Andrew Goodwin (1992)
Andrew Goodwin identified 6 key features of music videos in his book "Dancing in the Distraction Factory". These include demonstrating genre characteristics, relating visuals to lyrics and music, addressing record label demands, using voyeuristic treatment of bodies, and making intertextual references. He also outlined 5 ways to analyze music videos such as examining the song structure, narrative and performance, the star image, and the relation of visuals to the song's meaning through illustration, amplification, or disjuncture.
Goodwin music video theory - RM
Andrew Goodwin identified several key features that are commonly found in music videos. These include relationships between the lyrics and visuals, music and visuals, genre characteristics demonstrated, close-ups of the artist, development of star iconography, inclusion of voyeurism, and intertextual references. Goodwin discussed these features in his 1992 book "Dancing in the Distraction Factory" and provided examples for each one.
Martha presentation1
Andrew Goodwin outlines 6 common codes and conventions in music videos. These include: 1) A relationship between lyrics and visuals, 2) A relationship between music and visuals, 3) Diverse genres and styles, 4) Close-ups of the main artist for promotion, 5) Voyeurism especially in treatment of females, and 6) Intertextual references to other videos or films. The Beyonce "Halo" video follows several of these conventions through its focus on the artist, smooth visuals that flow with the soft music, close-ups of Beyonce, voyeuristic shots of intimacy, and references to Beyonce's other videos.
Forms of music videos
There are three forms of connecting music videos to songs: illustration, where images literally depict the song lyrics; amplification, where the video enhances the meaning of the lyrics through performance and narrative conventions; and disjuncture, where the video intentionally ignores the song's content and genre to create new meanings, often using abstract imagery. Illustration is the simplest approach, while amplification draws further connections and disjuncture strives for an unrelated vision.
Goodwins theory
The document outlines Goodwin's theory for analyzing music videos, which identifies 6 key elements: genre characteristics, visuals and lyrics, visuals and music, demands of the record label, notions of looking, and intertextuality. It then applies the theory to analyze 3 music videos: Girls Aloud's "Sound of the Underground," focusing on genre characteristics, lyrics/visuals, and music/visuals; Bon Jovi's "Livin' on a Prayer," focusing on lyrics/visuals and music/visuals; and Dr. Dre's "Still D.R.E.," focusing on notions of looking and music/visuals. The conclusion is that while the videos differ in artist/genre,
Codes and conventions of music videos
This document discusses the codes and conventions used in music videos. It defines codes and conventions as the techniques used to construct meaning in music videos. These can be split into symbolic techniques like facial expressions and mise-en-scene, and technical techniques like camera angles and shot types. Common codes and conventions discussed include style (performance, narrative, mixture), editing techniques, camera shots, and mise-en-scene elements like costumes, lighting, color palette, and location. The use of codes and conventions provides structure for audiences and ensures the video matches the song's lyrics.
Music video ideas
The class was assigned to create a music video for a song that did not already have one and was not by a well-known artist. The group decided they wanted to make a conceptual music video featuring artistic and strange images that represented how the music made them feel. They came up with three potential songs: "White Light" by Gorillaz, which they thought could have a strange artistic video despite the challenges; "Season of the Witch" by Donovan, which they felt also lent itself to strange visuals but some people may not understand; and "Hooked on a Feeling" by Blue Swede, though they were unsure what shots or pace would work for the song.
A1 vid analysis
The music video analyzes characteristics of the rap genre. It finds that rap videos often feature artists boasting wealth and being surrounded by women to convey power and desirability. The videos also aim to familiarize with the target audience of young, urban males. There is a strong relationship between the lyrics and visuals, which illustrate and amplify the words. The video also meets record label demands by focusing on the artist and establishing their identity. It features voyeuristic treatment of the female body through revealing costumes and shots focused on body parts.
Goodwins theory
The document discusses Andrew Goodwin's six key features of music videos: 1) A relationship between lyrics and visuals, 2) A relationship between music and visuals, 3) Demonstrating genre characteristics, 4) Close ups of the artist per record label demands, 5) References to looking/voyeurism, and 6) Intertextual references. It provides examples from the music video for "International Love" to illustrate the first four features.
Conventions of a digipak
The document discusses conventions of digipaks through examples of different album covers. It summarizes:
- Digipaks prominently feature the artist to attract audiences and establish familiarity. Artist names are clearly separated from album titles.
- Designs vary from standard layouts, like the Gorillaz album which features animated band members around the disc inside instead of on the cover.
- Eminem's Recovery cover subtly references his recovery through the title design and lonely road/isolation images relating to addiction.
- The Beatles' Abbey Road cover, from 1969, shows a simpler design than modern digipaks with less editing, but the iconic band photo makes it globally recognized.
Digipak Analysis
Halsey's debut studio album "Badlands" was released in 2015. The album cover features Halsey in pink, blue, and white colors against a blank background, representing her mind. The title "Badlands" is written boldly on her head. The inside of the album continues the theme with pictures of Halsey and descriptions of the album. The back provides information about the album and artists in a simple, bold font that catches the eye. Throughout the album, the design sticks closely to the color scheme and "distressed" look to represent the indie-pop genre.
Digi pack flat plan
This is a flat plan for my Digipack which includes both the basic layout for my digipack and a short explanation of why I have chosen to incorporate each section.
Photoshop b&a
The document describes the photo editing process for images used in a magazine advertisement and digital packaging. It involves cropping, removing blemishes, darkening edges, and adding a blue tint. For the digital packaging, an additional step was taking the edited image and merging it with a city background image to symbolize moving forward from the past. This was done by turning on visibility for layers, using a merge command, and adjusting opacity.
Shooting script
The shooting script provides details for a music video depicting a man, Hackim, leaving his relationship and moving on after an argument with his partner. It will show their past relationship through images in black and white and their argument at the beginning. The video will focus on Hackim lip syncing to the song's lyrics about ending the relationship as it shows his emotions and memories with his partner to help viewers relate the song to the story. It will conclude with Hackim signaling 'deuces' as he moves on from the relationship, rewinding the whole video before ending in black.
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Natasha queestion 2
The music video uses natural lighting and weather effects to enhance the artist's emotions and match the lyrics. Still images from the music video are used on the CD packaging and advert to familiarize audiences.
The CD packaging, advert, and music video all use a consistent black, white, and yellow color scheme. A location shot is used for the advert rather than a studio shot to link it to the CD packaging. Positive reviews from music magazines are included.
Fonts, symbols, and layouts are kept consistent across the CD packaging and advert to clearly associate all the products with the artist. Social media and online promotion would be used to advertise and interact with fans if operating in the real world.
ia Question 1
The document discusses different aspects of a media product created for a hip hop artist named Yogz. It summarizes how each part (the digipak, website, and music video) both develops conventions of and draws inspiration from real hip hop media products. The digipak follows conventions like using a black color scheme but also develops them by including both light and dark imagery. The website layout draws from J. Cole's style but challenges conventions through its atypical design. The music video illustrates the song lyrics through its gritty setting but also develops the genre by including two contradictory videos in one.
Andrew Goodwin
- In his 1992 book "Dancing in the Distraction Factory", Goodwin made notable observations about music videos and their structure.
- Music videos often contain genre-specific characteristics through imagery, style, and conventions to identify the genre and communicate it to viewers.
- Goodwin said that music videos aim to represent the structure, tempo, mood, and message of their accompanying songs through techniques like editing pace and synchronization to the beat. They also aim to promote the artist and their song.
Head above the water textual analysis
The document provides an analysis of shots from the author's original music video. It summarizes each pair of shots, explaining how they relate to the narrative, lyrics, or conventions of music videos. Overall, the video uses visuals and a loose narrative to illustrate the song's lyrics and themes of struggle and overcoming obstacles. It also establishes a consistent brand identity and features shots of the band playing to represent them as musicians.
Media Pesentation
The artist travels to his ex-girlfriend's house to try to win her back after realizing his regret over their breakup. Through his journey, the audience will see flashbacks to memories from their relationship sparked by different locations. The video will not reveal the outcome of his trip. It will combine a narrative story with musical performance in the indie/folk genre convention, using various camera shots and angles along with simple cuts and transitions between scenes.
Analysis of final products
The document summarizes design choices made for music promotion products including a poster and CD cover. Key points addressed include:
1) The font 'Display' was used for both the poster and CD cover to relate the two and symbolize the club style dance music genre.
2) Images from the music video were edited to pink and blue to represent the "primal girl boy situation" and "innocent immaturity" theme of the video.
3) Continuity of blue color was used to make the poster look more professional.
4) Retro fonts from the 80s were chosen to represent the dance music genre.
5) Elements like the beat pattern and blurred/double vision
A1 vid analysis2
This music video analysis document discusses several genre characteristics and relationships in rap music videos. It summarizes that rap videos often feature artists boasting wealth and being desired by others to create an image of power. The lyrics and visuals in this video strongly illustrate and amplify each other. Close-ups of the artist meet record label demands to establish their identity. The female artist is portrayed in a voyeuristic manner through revealing costumes and body shots while the male artist's body is shown in cut-up shots displaying jewelry.
Digipak analysis
The digipak analysis discusses design elements used that create continuity with the music video themes of happiness and sadness. The front cover uses a black and white filter and orange color to represent misery and link to the protagonist's life in the music video. Overlapping images on the front cover show the connection between two characters and their contrasting emotions. Inside pages feature nature imagery and lyrics that relate to the video's narrative and folk music genre conventions. The left cover includes sparks to represent the protagonist's happy childhood linked to lights in the artist's videos. The spine uses a tree trunk to represent the strength of nature throughout the products in line with the folk genre.
Andrew Goodwin (1992)
Andrew Goodwin identified 6 key features of music videos in his book "Dancing in the Distraction Factory". These include demonstrating genre characteristics, relating visuals to lyrics and music, addressing record label demands, using voyeuristic treatment of bodies, and making intertextual references. He also outlined 5 ways to analyze music videos such as examining the song structure, narrative and performance, the star image, and the relation of visuals to the song's meaning through illustration, amplification, or disjuncture.
Goodwin music video theory - RM
Andrew Goodwin identified several key features that are commonly found in music videos. These include relationships between the lyrics and visuals, music and visuals, genre characteristics demonstrated, close-ups of the artist, development of star iconography, inclusion of voyeurism, and intertextual references. Goodwin discussed these features in his 1992 book "Dancing in the Distraction Factory" and provided examples for each one.
Martha presentation1
Andrew Goodwin outlines 6 common codes and conventions in music videos. These include: 1) A relationship between lyrics and visuals, 2) A relationship between music and visuals, 3) Diverse genres and styles, 4) Close-ups of the main artist for promotion, 5) Voyeurism especially in treatment of females, and 6) Intertextual references to other videos or films. The Beyonce "Halo" video follows several of these conventions through its focus on the artist, smooth visuals that flow with the soft music, close-ups of Beyonce, voyeuristic shots of intimacy, and references to Beyonce's other videos.
Forms of music videos
There are three forms of connecting music videos to songs: illustration, where images literally depict the song lyrics; amplification, where the video enhances the meaning of the lyrics through performance and narrative conventions; and disjuncture, where the video intentionally ignores the song's content and genre to create new meanings, often using abstract imagery. Illustration is the simplest approach, while amplification draws further connections and disjuncture strives for an unrelated vision.
Goodwins theory
The document outlines Goodwin's theory for analyzing music videos, which identifies 6 key elements: genre characteristics, visuals and lyrics, visuals and music, demands of the record label, notions of looking, and intertextuality. It then applies the theory to analyze 3 music videos: Girls Aloud's "Sound of the Underground," focusing on genre characteristics, lyrics/visuals, and music/visuals; Bon Jovi's "Livin' on a Prayer," focusing on lyrics/visuals and music/visuals; and Dr. Dre's "Still D.R.E.," focusing on notions of looking and music/visuals. The conclusion is that while the videos differ in artist/genre,
Codes and conventions of music videos
This document discusses the codes and conventions used in music videos. It defines codes and conventions as the techniques used to construct meaning in music videos. These can be split into symbolic techniques like facial expressions and mise-en-scene, and technical techniques like camera angles and shot types. Common codes and conventions discussed include style (performance, narrative, mixture), editing techniques, camera shots, and mise-en-scene elements like costumes, lighting, color palette, and location. The use of codes and conventions provides structure for audiences and ensures the video matches the song's lyrics.
Music video ideas
The class was assigned to create a music video for a song that did not already have one and was not by a well-known artist. The group decided they wanted to make a conceptual music video featuring artistic and strange images that represented how the music made them feel. They came up with three potential songs: "White Light" by Gorillaz, which they thought could have a strange artistic video despite the challenges; "Season of the Witch" by Donovan, which they felt also lent itself to strange visuals but some people may not understand; and "Hooked on a Feeling" by Blue Swede, though they were unsure what shots or pace would work for the song.
A1 vid analysis
The music video analyzes characteristics of the rap genre. It finds that rap videos often feature artists boasting wealth and being surrounded by women to convey power and desirability. The videos also aim to familiarize with the target audience of young, urban males. There is a strong relationship between the lyrics and visuals, which illustrate and amplify the words. The video also meets record label demands by focusing on the artist and establishing their identity. It features voyeuristic treatment of the female body through revealing costumes and shots focused on body parts.
Goodwins theory
The document discusses Andrew Goodwin's six key features of music videos: 1) A relationship between lyrics and visuals, 2) A relationship between music and visuals, 3) Demonstrating genre characteristics, 4) Close ups of the artist per record label demands, 5) References to looking/voyeurism, and 6) Intertextual references. It provides examples from the music video for "International Love" to illustrate the first four features.
Conventions of a digipak
The document discusses conventions of digipaks through examples of different album covers. It summarizes:
- Digipaks prominently feature the artist to attract audiences and establish familiarity. Artist names are clearly separated from album titles.
- Designs vary from standard layouts, like the Gorillaz album which features animated band members around the disc inside instead of on the cover.
- Eminem's Recovery cover subtly references his recovery through the title design and lonely road/isolation images relating to addiction.
- The Beatles' Abbey Road cover, from 1969, shows a simpler design than modern digipaks with less editing, but the iconic band photo makes it globally recognized.
Digipak Analysis
Halsey's debut studio album "Badlands" was released in 2015. The album cover features Halsey in pink, blue, and white colors against a blank background, representing her mind. The title "Badlands" is written boldly on her head. The inside of the album continues the theme with pictures of Halsey and descriptions of the album. The back provides information about the album and artists in a simple, bold font that catches the eye. Throughout the album, the design sticks closely to the color scheme and "distressed" look to represent the indie-pop genre.
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Digi pack flat plan
This is a flat plan for my Digipack which includes both the basic layout for my digipack and a short explanation of why I have chosen to incorporate each section.
Photoshop b&a
The document describes the photo editing process for images used in a magazine advertisement and digital packaging. It involves cropping, removing blemishes, darkening edges, and adding a blue tint. For the digital packaging, an additional step was taking the edited image and merging it with a city background image to symbolize moving forward from the past. This was done by turning on visibility for layers, using a merge command, and adjusting opacity.
Shooting script
The shooting script provides details for a music video depicting a man, Hackim, leaving his relationship and moving on after an argument with his partner. It will show their past relationship through images in black and white and their argument at the beginning. The video will focus on Hackim lip syncing to the song's lyrics about ending the relationship as it shows his emotions and memories with his partner to help viewers relate the song to the story. It will conclude with Hackim signaling 'deuces' as he moves on from the relationship, rewinding the whole video before ending in black.
Magazine advert flat plan
The magazine advert flat plan centers an image of the album as the main focus to attract the audience. Text boxes will be written in grey to match the album's theme. The background will be black to help the image stand out and connote male power. Logos will also be featured to help with brand identity.
Magazine advert – treatment
The magazine advert will feature the actual album cover as the main image to either remind people of buying the album or recognizing the album from seeing the magazine. Social media icons and web addresses will also be included to allow more people to view the album online using convergence. The color scheme will match the theme of the music video and album which looks back on the artist's life in a reminiscing way.
Album advert analysis
The document discusses conventions used in album magazine advertisements. It analyzes the use of images, typography, color, names, facial expressions, buzz words, shot types, and web addresses in advertising Jessie J's album "Who You Are". Various theories are applied to explain how these conventions construct identities, meet audience needs, and influence purchasing decisions.
Institutional research – sony music uk
This is a post showing some of the possible institutions that I can use in the promotion of my music video, digit pack and magazine advert.
Richard dyer
Richard Dyer distinguishes between pop performers and pop stars. Pop performers like Lil Mama may have one hit song but lack lasting brand awareness, while pop stars like Rihanna continuously release chart-topping singles and are known worldwide. Dr. Dre is an example of a pop star who developed a long-lasting brand through his Beats headphones and speaker products. Pop stars are also constant presences, as the public always sees them primarily as their stage persona even if they take acting roles, unlike film stars who are seen as their specific characters. Finally, Dyer says pop stars are constructs that remain obedient to their careers and industries, even if their actions seem rebellious.
Music video analysis – katy perry
The document analyzes several shots from Katy Perry's music video. It discusses how establishing shots set the jungle scene and relate to The Jungle Book, making audiences feel safe. Close-ups show Perry's face prominently while blurring the background to emphasize her importance, subverting gender stereotypes. Wide shots present both Perry and other figures to advance the narrative and tell a story through a sequence of images, though one wide shot makes Perry seem small. The video aims to illustrate the song's lyrics and solve tensions through honesty. Different shot types and techniques construct Perry's star identity and show how constructions can change.
Simon firth theory
Simon Firth identified three main typologies of music videos: narrative videos tell a story that relates to the song's lyrics, contradictory videos feature a performance that is unrelated to the lyrics, and performance videos focus on simply performing the song. As an example, Firth cites Outkast's "Roses" music video which features a boy band performing on a school stage, telling a story through their performance while the performance setting does not match the song's lyrics, demonstrating all three typologies.
Conventions of music videos
Music videos commonly use conventions like editing to the beat of the music, performance scenes of the artist lip syncing to their song, using multiple camera shots from different angles to show situations and advance a storyline, and having a narrative told through characters that relates to the song's lyrics. Ne-Yo's "Miss Independent" video effectively employs these conventions through its use of quick flash cut editing between close camera shots that help establish the location and main characters over the course of the storyline.
My favourite music video
Teyana Taylor performs an intense dance workout in a weight room in the music video for "Fade" by Kanye West. Close-ups and slow camera movements show how tired she is after her routine. She is later joined by her husband Iman. The video ends with a slow zoom out of Teyana in a powerful pose, leaning on Iman in a way that enhances both her power and his ability to "tame" her. Teyana dances for the majority of the video in the same scene to match the deeper meaning of the song through her movements.
Simon Frith
Simon Frith identified three broad typologies of music videos: performance, narrative, and conceptual. Performance videos depict the artist in a concert or studio setting to emphasize the music. Narrative videos attempt to tell a linear love story, often with the male artist performing impressive actions to win back a female interest. Conceptual videos rely on poetic metaphor through visual and verbal elements to convey inexpressible truths, creating a mood rather than telling a straight storyline.
Katy perry roar video analysis
This document provides a summary and analysis of scenes from Katy Perry's "Roar" music video. It describes several shots including: 1) a mid-shot of Katy emerging from a plane wreckage looking shocked; 2) an over-the-shoulder shot of her making a weapon out of her shoe; and 3) a close-up of her showering and now looking calm. It analyzes how these shots connect to theories about emphasizing the star and matching the lyrics and video. The document also describes wide shots of Katy blending into the jungle but standing out, and sitting on a jungle throne looking happy and confident having conquered the crash site.
Cconventions of a music video
This document discusses several conventions commonly found in music videos. It analyzes multiple shots from Beyoncé and Amerie music videos to identify these conventions. Some conventions discussed include starting with a wide shot of the artist to introduce them, using editing techniques like split screens and slow motion, frequent closeups of the artist so audiences can see their expressions, and full length shots of the artist's outfits when the song begins or at the chorus to match the music. The shots are also analyzed in the context of theories about appealing to audiences and establishing the artist's image.
Album cover recreation
This document summarizes a recreation of Drake's album cover for "Nothing Was the Same." It describes the image of a child against a sky background, representing Drake looking to the future in a sweet and innocent way. The cover also includes the artist and album name. According to Maslow's hierarchy of needs, the clear album information fulfills listeners' safety needs by making it obvious what they are purchasing.
Change in talent
The male lead was unavailable for the shoot so alternative talent was sought. They ended up with Sean, an 18-year-old black model that fits the target age range of 16-20 for the video. Research found a third of the target audience is black, so having a black model may make that portion of the audience feel represented. Sean is also expected to be able to perform as envisioned for the video.
Andrew goodwin’s theories
Andrew Goodwin proposed several theories about how music videos relate to the songs they accompany: 1) "Sound and vision" - the visuals should match the lyrics; 2) "Genre" - the video should portray stereotypes of the song's genre; 3) "Star image" - the artist should be the focus with close-ups; 4) "Illustrative" - the visuals should represent the lyrics; 5) "Amplification" - key meanings are emphasized through repetition; 6) "Disjuncture" - in some cases, the visuals ignore the song's meaning; 7) "Notions of looking" - audiences watch the artist for pleasure; 8) "Intertextuality" - videos
Analysing a digipak
The digipak uses consistent colors and themes throughout to provide familiarity and avoid confusion for the audience. It features Madonna prominently using the rule of thirds composition to make her the clear focal point. Unlike some album covers, Madonna is not on the front to subvert conventions and avoid making her the sole center of attention. The mix of serif and sans serif fonts are easy to read against the dull background, with bolder contrast on the front cover to help it stand out from others. More text is used inside to provide information while keeping it small on the back to maintain focus on the artist imagery. All images have a similar style to create association between the visuals and this particular album.
Planning - Moodboard
Mood boards are visual representations that help inspire and guide creative works. They are collages of images, colors, textures, and words that depict an overall feeling or aesthetic. Designers and artists use mood boards early in the creative process to establish tone and help focus their vision.
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- 1. Digit Pack - Treatment The album cover will based around both the song and the overall theme of the album. The album will talk about how as a whole he has changed. It will be about him looking back at his life and how it has changed for the better. For this reason it will be called ‘reminiscing’ The album cover will feature a background of the city with my model almost looking into the distance. This is to show how he is reminiscing about his past and how his life has changed for the better. I do plan to have the album cover in black and white or partly black and white to show the difference between his past and his future. This will also include a booklet, full with lyrics to his other songs and also images of the artist (Hackim). •