Please see: http://autekroy.blogspot.tw/
This is my presentation PowerPoint for the English for Business Communication course in 2nd college year.
It's a group presentation in English.
The topic is "Why can Pizza Hut be successful ?"
下面是我們組別在大二的英文課時所製作的上課報告投影片
這份主題是"為什麼必勝客(Pizza Hut)會如此成功?"
由於是英文報告,所以投影片內容沒有中文。
More than Just Lines on a Map: Best Practices for U.S Bike Routes
Business - Why can Pizza Hut be successful?
1. Why can Pizza Hut be successful?
This PowerPoint have many notes.
Please download and see them!
這份投影片有很多講稿內容在備忘稿處
請下載整份投影片以利觀看!
One of the Authors: 張耀仁 wing
Blogger: http://autekroy.blogspot.tw/
Email: autek-roy@hotmail.com
7. Operating statics
1.Emphasis on communication and mutual support
2. funny work environment
3. the spirit of innovation and change
4. customers’ satisfaction is first
8. Operating statics
5. staff development and recognition
6. pursuit
of customers, shareholders, employees winwin-win(三贏) situation
7. As a company citizenship
9. target consumers and position
1.target consumers
2. position(定位): In the form of dinner(正
餐) , instead of the other fast food from.
17. Compared with its competitors
Strength
Weakness
a. better location
b. better popularity
c. stable source of
customers
a. expensive than fast food
b. Not very different from
the market share (市占率)
of Domino’s Pizza
Opportunity
Threat
a. marketing approach(TV
Ads or Posters)
b. developing dining areas
a. Napoli’s low price
b. fifty-dollar pizza stores
c. Sluggish(蕭條的) domestic
economy
18. Brand positioning
1.concept of casual dinning
2.divides the boundary with fast food
3.avoiding from friction and competition.
19. Feature
1.highlight casual atmosphere
(ex: Western-style murals, fireplace-like cake table, small
(壁畫)
kitchen toys)
2.tailor a lot of games for the young white-collar workers
2.an elegance and playful world
3.Customers can put down heavy burden in life