Electronic Payment Systems in Russia

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  • 1. Public Opinion Survey,Electronic Payment February - March 2012 Systems in Russia Research commissioned by Yandex.Money
  • 2. Research Outline Russia 800k+ Telephone Survey • Overall population size – • CATI 14,1million. Sampling 3500 interviews • Representing the 18-45 age • Including 1,800 in Moscow range Timeframe Conducted by • 17 February – 14 March 2012 • TNS Russia 2
  • 3. E-money Market 1 12.3 million Russians in the 18-45 age range and living in cities of over 800,000 people are aware of this payment method 2 3.9 million people in the 18-45 age range make an E-money payment at least once a year, or 27% of those living in cities of 800,000 people or more 3 Yandex.Money is the most well known and widely used E-wallet system* * According to research conducted by “TNC MITS” in February-March 2012, Yandex.Money is the most well known and widely used E-money system. 3
  • 4. Awareness and use of modern payment methods In percentage terms, amongst 18-45 year-olds living in cities in the Russian Federation of no less than 800,000 people.Awareness 85% 88% 78% 93% 79% Use (at least 1 payment per 35% 27% 17% 78% 22% year) Internet Offline SMS Bank Cards E-money Banking terminals payments 4
  • 5. E-money: Key DemographicsYoung, active, modern, younger than 35 Internet early- adopters Students Managers and Men Professionals People younger than 35 years of age 5
  • 6. Demographic breakdown of E-money users Age and Gender Affinity IndexМ 18-24 19% М 18-24 168М 25-34 26% М 25-34 129M 35-45 19% 99 М 35-45F 18-24 11% 93 F 18-24F 25-34 15% 73 F 25-35F 35-45 12% 0% 63 F 35-45 The Affinity Index shows the extent to which the use of E-money in the demographic highlighted is higher or lower than in the 18-45 age range as a whole. Where the rates of use match, the Affinity Index = 100. 6
  • 7. E-money users: Occupation TypesAmongst E-money users in the 18-45 age range, living in cities in the Russian Federation of no lessthan 800,000 people. Occupation Affinity Index Managers 25% Managers 139 Professionals 33% Professionals 113 Office workers 14% 92 Office workers General workers 7% 50 General workers Students 8% Students 115 Homemakers 6% 59 Homemakers Other unemployed 7% Other 94 unemployed The Affinity Index shows the extent to which the use of E-money in the demographic highlighted is higher or lower than in the 18-45 age range as a whole. Where the rates of use match, the Affinity Index = 100. 7
  • 8. What E-money is used forAmongst E-money users in the 18-45 age range, living in cities in the Russian Federation of noless than 800,000 people. Mobile telephone services 56% Internet service providers 47% Internet purchases 42% Transfers from one wallet to another 28% Payment of communal service charges 27% Plane and train tickets 24% Topping up balance on social networking sites 20% Topping up online gaming accounts 20% Concert and exhibition tickets 18% Clearing credit owed to banks 15% Films, books, online music 13% Fines and taxes 12% Library and archive subscriptions 8% 8
  • 9. Knowledge of E-money servicesCalculated in millions of people and in percentage terms for those in the 18-45 agerange, living in Russian Federation cities of no less than 800,000 people. Yandex.Money 11,0 mln 78% WebMoney 9,2 mln 65% Money@Mail.ru 6,5 mln 46% QIWI Кошелек 4,9 mln 35% PayPal 3,7 mln 27% 9
  • 10. Use of E-money services:1+ payment every 6 monthsCalculated in millions of people and in percentage terms for those in the 18-45 age range, living inRussian Federation cities of no less than 800,000 people. Yandex.Money 2,1 mln 15% Qiwi Wallet 1,5 mln 10% WebMoney 1,4 mln 10% PayPal 0,8 mln 6% Money@Mail.ru 0,3 mln 2% 10