WD considerations

1. WritersDomain Considerations
Etiquette and style guide

2. WritersDomain Considerations, found in Launchpad under the
“Basic Information” tab of the customer’s account, are used to
communicate any special information to the at-home writers
about the client’s keywords.
WritersDomain Considerations, found in Launchpad under the
“Basic Information” tab of the customer’s account, are used to
communicate any special information to the at-home writers
about the client’s keywords.

3. These
considerations
only concern
BLOG and ARTICLE
submissions.

4. No one but the
at-home writers
sees what you write
in the WritersDomain
considerations box.

5. This is what the writers see:This is what the writers see:

6. This is what the writers see:
keyword
country
(not city/state/province)
vertical
and other keywords
from the same URL

7. This is what the writers see:
keyword
country
(not city/state/province)
vertical
and other keywords
from the same URL

8. This is what the writers see:
keyword
country
(not city/state/province)
vertical
and other keywords
from the same URL
Note that no other client info is provided. By design,
writers generally don’t need to know anything else
in order to create an effective blog or article.

9. However, in rare instances when
WritersDomain considerations
are needed,

10. WD considerations show up here.WD considerations show up here.

11. The WD Considerations box
should be used sparingly.
If there is a special case with
one of your clients, then add it
to the WritersDomain
Considerations. Otherwise,
leave it out.
LESS
IS
MORE

12. So what’s a special case?

13. What the WritersDomain considerations ARE:
Keyword clarification.
Keyword: crl uniforms
• “The keyword ‘CRL Uniforms’ refers to uniforms for
the Country Rugby League of New South Wales.”
Keyword: renovations commercial
• “These are renovations for commercial businesses,
not TV commercials about renovations.”
*Bad example—keyword: transmission repair
• “The client is a transmission repair shop.”

14. What the WritersDomain considerations ARE:
Keyword clarification.
Keyword: crl uniforms
• “The keyword ‘CRL Uniforms’ refers to uniforms for
the Country Rugby League of New South Wales.”
Keyword: renovations commercial
• “These are renovations for commercial businesses,
not TV commercials about renovations.”
*Bad example—keyword: transmission repair
• “The client is a transmission repair shop.”
Short
and
sweet.
Unnecessary

15. What the WritersDomain considerations ARE:
Specific instructions.
Keyword: tank cleaning
• “If you are writing about tank cleaning for this
client, please refer to cleaning of septic tanks
and other tanks containing hazardous
materials.”
Keyword: private yacht charters in the
• “Avoid talking about needing provisions of any
kind when writing about yacht charters.
They offer only full service yacht charters- With
a captain, crew, food, water, etc.”

16. What the WritersDomain considerations ARE:
Specific instructions.
Keyword: tank cleaning
• “If you are writing about tank cleaning for this
client, please refer to cleaning of septic tanks
and other tanks containing hazardous
materials.”
Keyword: private yacht charters in the
• “Avoid talking about needing provisions of any
kind when writing about yacht charters.
They offer only full service yacht charters- With
a captain, crew, food, water, etc.”
Client
preferences.

17. What the WritersDomain considerations are NOT (plus bad examples):
NOT a place to list services and products.
• Services: Dental exams (including emergency exams) X-rays
Teeth cleanings Bridges Cosmetic dentistry Crowns Root canal
therapy Fluoride treatment Teeth whitening Gum treatment
Preventive dentistry sealants Additional services available (call
for more information) Mercury free fillings Extractions
If you want a very specific service highlighted
every time, then put it in. Otherwise, leave it out.

18. What the WritersDomain considerations are NOT (plus bad examples):
NOT a place for “tags.”
• “Divorce and equitable distribution of property Child custody
and visitation Child support Spousal support Additional Family
Court proceedings, including adoption, paternity, protection
orders, abuse and neglect allegations Issues involving same-sex
partners Real estate transactions legal separations prenuptial
agreements post-nuptial agreements”

19. What the WritersDomain considerations are NOT (plus bad examples):
NOT a place for the client’s about page content.
• The blog and article products work well because they’re not
about the client, but about industries and services written in an
unbiased manner.
• “Client is a home and commercial rental agency that is locally
owned. They've been around for more than 22 years.”
• “A frame for every face - that's what Cowan's Optical offers to
their customers. They are a Consumer Choice Award winner 2
years running. When it comes to your eye care, trust the
professionals at Cowan's Optical. Call today!”

20. What the WritersDomain considerations are NOT (plus bad examples):
NOT a place for internal notes about the client or messages to
supervisors or other account managers.
• “Added new contact details : company email and mobile
contact”
• “Reactivating due to client making payment.”
• “Pause account until new site is completed”
Remember, no in-house employees read the WD considerations.
Only at-home writers.

21. What the WritersDomain considerations are NOT (plus bad examples):
NOT a place to repeat the Writing Guidelines.
• “Please write an informational article without writing an
advertisement.”
• “Write a professional blog that highlights the client’s keywords.
Blogs should be well-written and professional.”
NOT a place for verticals. The writers already see the vertical.

22. Style Guide
• When talking about the client, use “The client” not “They” or “The customer.”
• Use correct spelling, punctuation, and grammar. We expect our writers to use
perfect writing techniques, and we should do the same in our communications with
them.
* Use “an” before some acronyms, even if the acronym doesn’t start with a vowel.
When in doubt, say it out loud:
• “An HVAC company. “ Not, “A HVAC company.”
• Don’t capitalize anything that isn’t a proper noun. WD considerations aren’t
old-school SEO, they’re instructions.
• “Specializes in Garage Door Sales, installation, and servicing. Services both
Residential and Commercial.”
* Only the beginnings of these sentences should be capitalized.
* The first sentence should start with “The client specializes…” and the second
sentence isn’t a complete sentence.

23. Remember, less is more. If you have to use
WritersDomain considerations, be smart about it.
We want to present our company in the best light
and get the best content for our clients.