A checklist for attendees visiting the SuperZoo pet trade show.

1. SuperZoo 2011
The National Show for Pet Retailers
Mandalay Bay Convention Center
Las Vegas, Nevada
September 13-15, 2011
CHECKLIST
Visiting a Trade Show
BEFORE THE SHOW AT THE SHOW
Know what you and your employer want to achieve by Revise your plan at the show. The show directory and
visiting the show. schedule often change several times before the event.
Develop a list of exhibitors you want to visit and then Collect information that is of interest to you or that
separate it into two parts - “must see” and “want to see". might interest others in your company. Request that
literature be mailed instead of having to carry it with you.
Decide how much time you want to spend at the show and
at individual exhibits. Allow extra time for browsing, Tell exhibitors that you are on a tight schedule and get
distractions and waiting in lines. straight to business.
Know what information you need from each exhibitor. Look for networking opportunities. Converse with industry
Research different vendors to find out how they differ, and leaders. Get invited to exhibitors’ hospitality suites and
then prepare a list of questions to ask each exhibitor. receptions. At workshops, introduce yourself to people
around you. Hand out and collect business cards.
Design a lead-gathering form to research specific products
and services. This will allow you to make more accurate Skip overly crowded booths and plan to come back at day’s
comparisons. end when traffic is lighter.
Make appointments with exhibitors with whom you want to Carry a pad and pen to jot down important notes, or use a
meet and spend more time. small tape recorder.
Using MyExpo, create in advance or at the show, a floor Drink water regularly to avoid dehydration.
plan map with all your appointments, exhibitors to see and
Write a trip report as you go and summarize your notes
seminar sessions to maximize your time at SuperZoo.
every evening.
Bring plenty of business cards to help avoid filling out forms
Avoid conversations with vendors whose products don’t
at each exhibit.
interest you.
Wear comfortable shoes and clothing.
Take a light “carry-all” for accumulated materials. AFTER THE SHOW
Make travel and hotel reservations early to take advantage Be prepared to follow up for literature and samples you’ve
of discounted rates. Choose a hotel close using the links at requested.
www.superzoo.org/attendee-hotel-and-travel Plan how you are going to implement the information
Decide which SuperZoo University seminars and workshops gathered
you want to attend. Split sessions with your colleagues in Notes:
attendance in order to maximize your company’s ________________________________________________________________________
________________________________________________________________________
participation.
___________________________________________________________________________
___________________________________________________________________________
Pre-register for the event and arrive 30 minutes before the _______________________________________________________________________________
opening to avoid standing in long lines.
___________________________________________________________
World Pet Association, Inc.
135 W. Lemon Avenue, Monrovia, CA 91016 USA
Telephone: (626) 447-2222 FAX: (626) 447-8350
E-mail: info@wpamail.org URL: www.worldpetassociation.org