WordStream is offers a suite of Web-based keyword tools, PPC tools and SEO tools, that offers a continuous stream of keyword suggestions and a full suite of tools for their maintenance and optimization. WordStream improves the value and relevance of search marketing efforts, including search engine optimization (SEO) and pay-per-click (PPC) campaigns, for increased productivity and return on investment.

1. “ ”
Keyword Managment Solutions
for PPC and SEO
Product Overview As Search Engine Marketing grows as an in-
dustry, it’s inevitable that new technology will
evolve to fill in the gaps where current solutions
fall short. Case in point is WordStream, a new
SEM tool that specifically helps raise productivity
WordStream is a Web-based keyword management for handling, assembling, and segmenting your
solution that offers a continuous stream of keyword keyword list.
suggestions and a full suite of tools for their mainte-
Josh Dreller
nance and optimization.
Search Engine Land
WordStream improves the value and relevance of
search marketing efforts, including search engine op-
timization (SEO) and pay-per-click (PPC) campaigns,
for increased productivity and return on investment.
Key Benefits of WordStream
How it Works, and Why it’s Different
• Relevance: With an ever-growing list of person-
Our keyword management solutions go beyond basic alized keywords based on real searches, as well as
keyword research and bid management to address keyword grouping tools to organize them into a useful
the numerous challenges search marketers face in taxonomy, you have the basis for far more relevant
between these tasks. We offer tools that improve the landing pages and text ads, driving traffic and conver-
results and increase the efficiency of processes like sions from both paid and organic search.
keyword discovery, keyword grouping, ad group cre-
ation and workflow prioritization. • Productivity: WordStream improves workflow by
providing a clear plan of action for fast search market-
From the initial stages of keyword research all the ing ROI, as well as making strategic use of automa-
way through to PPC campaign tracking (and back tion to enable much more efficient completion of the
again), WordStream simplifies the tasks that are repetitive and mundane (though necessary) work as-
critical for long-term PPC and SEO success but can sociated with search, so your team can get more done
be time-consuming, difficult and tedious without the in less time.
proper search marketing tools.
• Value: Ongoing keyword expansion, increased rel-
evance, and more, better-qualified traffic: It all adds
up to higher click-through rates and Quality Scores
for a lower cost per action, adding value at every level
of your search marketing campaigns.
© 2009, WordStream, Inc. All rights reserved. WordStream technologies are protected by pending US patents. 1

2. “
A Search Engine Marketing Platform
”
Unlike generic keyword tools that we’ve tried
in the past, WordStream’s Keyword Discovery
Tool provided us with an exclusive database of
keywords highly specific to our business. It took
the guessing game out of the equation for us and
freed our time from having to dedicate hours a
day to the tedious task of coming up with new
and relevant keywords.
Chris Lemley
President, Sentry Auto Group
Figure 1: In WordStream, you can instantaneously view and ma-
nipulate data from all aspects of your search marketing campaigns.
Quickly and easily segment your keywords into a strategic hierar-
chy, create targeted ad groups and text ads, and post changes to • Continuous Keyword Discovery: WordStream
your PPC accounts in real time—all while WordStream performs does more than create a static list of keywords; it con-
what would otherwise require untold hours of labor in the back-
tinually tracks and stores new keywords every day,
ground.
so your database stays accurate and up-to-date as it
grows into the thousands or even millions.
Key Features
• Actionable Data: You can instantly group these
keywords into easy-to-visualize, manageable seg-
• Keyword Research and Discovery
ments to take immediate advantage of your keyword
research for SEO and PPC campaigns.
• Keyword Grouping and Organization
• Keyword Analytics and Goal Tracking
Keyword Grouping and Organization
• Negative Keyword Discovery
The ability to segment your extensive keyword list
into close-knit, semantically related groups is crucial
• PPC Text Ad Creation and Publishing
to the success of your search marketing efforts. The
WordStream solution helps you create profitable,
• Workflow Prioritization
traffic-driving ad groups with tools that automate the
tedious manual work involved in keyword grouping,
so you can organize keywords in a fraction of the time
Keyword Research and Discovery
and focus more attention on PPC strategy.
WordStream offers a unique means of identifying the
WordStream’s keyword grouping tools increase pro-
keywords you should be bidding on in your pay-per-
ductivity and relevance with three core features:
click marketing campaigns. Our solution utilizes ana-
lytical tools to parse your website’s log data and track
• Automatic Keyword Sorting: As WordStream
the keywords new visitors are using to reach your site.
imports an ongoing stream of new keywords into your
This provides you with three central benefits:
database, they’ll be automatically assigned to your
existing keyword groups as appropriate.
• Exclusivity: Because it’s based on your site’s
historical traffic data, your keyword database will be
wholly personalized, private and unique, complete
with a long tail of highly relevant, high-intent key-
words that your competitors won’t have access to.
© 2009, WordStream, Inc. All rights reserved. WordStream technologies are protected by pending US patents. 2

3. • Segmentation Suggestions: The Keyword Seg- Negative Keyword Discovery
menter Tool guides your decision making with smart
suggestions for groupings that will drive traffic and For optimized, high-performance PPC campaigns, it’s
conversions. not enough to find all the right keywords to bid on—
you need to make sure you’re not also bidding on the
• Infinite Nesting Capabilities: Create as many wrong keywords. Discovering those keywords in your
segmentations and subgroups as you choose; Word- ad groups that may seem relevant but are actually
Stream will keep you informed about which keyword worthless to you is called negative keyword discov-
and ad groups offer the most segmentation benefit. ery, and it’s critical if you want to reduce wasteful
PPC spending and maximize click-through rates and
Quality Scores. WordStream offers negative keyword
Keyword Analytics and Goal Tracking tools that enable efficient, continuous discovery and
elimination of keywords that are irrelevant to your
business and search marketing campaigns.
PPC Text Ad Creation and Publishing
In addition to helping you create and maintain op-
timized ad groups for Google AdWords campaigns,
WordStream provides suggestions for maximally rel-
evant ad text. Our ad text creating and editing tools
make it simple to author compelling, clickable ads
that benefit your PPC campaigns in several ways:
Figure 2: WordStream empowers your keyword database with
actionable analytics.
• Increased relevance to searchers: When your ad
is highly relevant to the search query, users are more
WordStream’s powerful, search-focused analytics
likely to click, and high CTRs contribute to high Qual-
tools enable marketers to quickly sift through vast
ity Scores.
numbers of keywords and instantly react to it. You
can sort by keyword, number of visits or completed
• Increased relevance to your ad group: Advertis-
goals or sales. You can also segment data by temporal
ing copy that relates to the other keywords in your ad
metrics and view by keyword group size (number of
group also has a positive impact on Quality Score and
keywords) and importance (amount of traffic driven)
lowers your cost per click.
to gain valuable workflow insights—with the power to
actually act on them. WordStream goes beyond a typi-
• Increased productivity: Author multiple effective
cal analytics tool by making data actionable. You can
text ads with minimal commitment of time and effort.
use the information to perform value-adding actions
that are meaningful to your business:
• Keyword grouping
• Ad group creation
• Text ad creation
Figure 3: Get Quality Score friendly ad text suggestions with intui-
• Landing page creation tive editorial tools that let you publish PPC campaign changes right
from your WordStream dashboard.
• And more
© 2009 WordStream, Inc. All rights reserved. WordStream technologies are protected by pending US patents. 3

4. WordStream also offers the ease and convenience of About WordStream, Inc.
publishing text ads and making other PPC adjust-
ments without logging into your AdWords account WordStream is an industry-leading provider of
through a separate interface. You can use one unified, keyword management and search engine marketing
integrated platform for all your keyword research, solutions. Our patented, innovative software helps
grouping and analytic needs as well as AdWords cam- customers worldwide to cost-effectively and consis-
paign management. tently meet their search marketing objectives. For
more information, visit us on the Web at
www.WordStream.com.
Workflow Prioritization
WordStream provides workflow prioritization tools Pricing
to help you determine where your search marketing
team’s time and energy are best spent for tangible WordStream is currently available for free trial, and
returns. These tools leverage your analytic data to is sold at a low, flat monthly service fee, not as a per-
provide an evolving to-do list of tasks ordered by centage of advertising spend.
relevance to your business goals. You’ll know exactly
when you need to segment keyword groups, create ad
groups, write Web copy, designate negative keywords System Requirements
and more to see fast PPC and SEO benefits. No other
search marketing tool on the market does that! WordStream is a hosted, Web-based application. The
only system requirements to run WordStream are a
Web browser that supports Flash 9.x (essentially any
Web browser).
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Corporate Headquarters
133 Federal St, 5th Floor
Boston, MA, 02110
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Even though my keyword inventory was constantly expanding, WordStream’s Keyword Segmentation Tool helped me
to easily manage my campaign by automatically organizing daily suggestions into meaningful ad groups. Otherwise, I’d
have to sort through thousands of keywords using an Excel spreadsheet and waste time importing and exporting data
across applications. There is no easier way to bring about this kind of order to thousands of keywords.
Ian Hughes
E-Commerce Marketing Manager, SC Publishing
© 2009, WordStream, Inc. All rights reserved. WordStream technologies are protected by pending US patents. 4