Do Mobile Wallets Need To Band Together? - Aurimas Bakas presentation at MPE 2015 conference (http://www.merchantpaymentsecosystem.com).

1. Case Study:
Do Mobile
Wallets Need
to Band
Together?
Aurimas Bakas
CEO, Founder
@WoraPay
www.worapay.com

2. CASE STUDY
MERCHANTS
WHAT COULD PUSH THEM
REALLY USE MOBILE
PAYMENT SOLUTIONS?
MOBILE PAYMENT PROVIDERS
WHAT NEEDS TO HAPPEN IN
ORDER TO SPEED UP THEIR
GROWTH?

3. LITHUANIA
WORD’S 2ND FASTEST UPLOAD INTERNET*
1ST GMS PENETRATION IN EUROPE*
DENSEST NETWORK OF PUBLIC
INTERNET ACCESS POINTS IN EUROPE*
* Invest Lithuania

4. MOBILE PAYMENTS POPPING UP

5. MWALLET TASKS
INFRASTRUCTURE
B2B
USERS
B2C
CAN BOTH BE DONE EQUALLY WELL?

6. FRAGMENTED MARKET
MWALLET X MWALLET Y MWALLET Z

7. UNIFIED NETWORK

8. MWALLET NETWORK
MERCHANT ACQUIRING
BRANDED MWALLET IS
CONNECTED TO WORAPAY
MERCHANT BASE ACROSS
THE GLOBE
NETWORK DEVELOPER
EXCHANGE OF
MERCHANTS BY ENABLING
VARIOUS MWALLETS IN
MULTIPLE COUNTRIES.

9. ABOUT
worapay.com
Customer Issuer bank Processing compCard network Acquirer bank Merchant
Plastic Card Network Payment Chain
Mobile Acquiring Network Payment Chain
Issuer bank MerchantCustomer Acquirer bank

10. 2014 VS 2015
worapay.com
WoraPay
operates
in 2014

11. 2014 VS 2015
worapay.com
WoraPay
operates
in 2015

12. REAL EFFICIENCIES, ADDITIONAL SALES
15% MORE SALES
DURING THE
GAME

13. REAL EFFICIENCIES, ADDITIONAL SALES
ENTERTAINMENT ARENA
• EACH CHAIR IS A POINT OF SALES
• ORDER BROUGHT TO THE CHAIR OR TAKEN IN A SEPARATE LINE
15% MORE SALES
DURING THE
GAME

14. REAL EFFICIENCIES, ADDITIONAL SALES
15K EUR LESS
HARDWARE
INVESTMENTS PER
STATION

15. REAL EFFICIENCIES, ADDITIONAL SALES
PETROL STATION
• SELF SERVICE SCENARIO WITH NO HARDWARE INVESTMENTS
• PAYMENT AND LOYALTY FEATURES ON MWALLETS
15K EUR LESS
HARDWARE
INVESTMENTS PER
STATION

16. REAL EFFICIENCIES, ADDITIONAL SALES
20% FEWER
WAITERS
REQUIRED

17. REAL EFFICIENCIES, ADDITIONAL SALES
RESTAURANT
• RESOURCES SAVED AT THE PEAK TIME OR MORE TABLES SERVED
• NO NEED TO WAIT FOR A WAITER
20% FEWER
WAITERS
REQUIRED

18. KEY TAKEAWAYS
 Market fragmentation slows down mobile
payment adoption
 Unification of mobile payment methods will
increase user awareness
 Real efficiencies required to merchants
 Users must be engaged
 WoraPay network unites 5 banks/mobile wallets
and 250 merchants in the CEE and moving to
the Western European countries.

19. THANK YOU
Aurimas Bakas
ab@worapay.com
00 370 650 72202