This presentation will share examples of graphic presentations of enrollment management information, demonstrating data visualization presentation and interactivity, while also illuminating the benefits of using data visualization to support and inform enrollment management practice. Admissions funnel frequencies are visualized as curves for enrollment management. Also includes cohort demographic profile comparisons.

1. Data Visualization for Enrollment
Management
Admissions Funnel Views
William O’Shea
Pacific University
20121109
Pacific Northwest Association for Institutional Research and
Planning 2012 Conference

2. Pacific University
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3. Project Goals
• Monitor admissions funnel
• Early description of incoming class
• High level assessment
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4. Technical Methods
• SAS
– Extract and clean transaction admissions data from SIS
(Datatel Colleague)
– Add demographic, financial, and academic information
– Reduce transactions to key admissions funnel status points
• Tableau
– Date alignment calculations
– Data visualizations
– Interactive elements to enable analysis and exploration
– Publish to web server
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5. Analytic Methods in Data Visualization
• Analytical Interaction
– Highlighting
– Filtering
– Zooming
• Analytical Techniques
– Reference lines
– Details on demand
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Few, Stephan (2009) Now you See It: Simple Visualization Techniques for Quantitative Analysis

6. Highlighting
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7. Filtering
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8. Zooming
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9. Reference Lines
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10. Details On Demand
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Graphs present simulated data for demonstration purposes.

11. Demonstration
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12. Results
• Well received and used
• Drew requests from other deans
• Complemented existing operational reports
• Informed conversation regarding changes in
freshmen profile
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13. Conclusion & Discussion
• Work in progress
• Growing enrollment management tool set
• Value to a visual approach
• Value to an interactive visual approach
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14. Now you’ve gone too far.
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15. Funnel Curves
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Graphs present simulated data for demonstration purposes.

16. Funnel Curves
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Graphs present simulated data for demonstration purposes.

17. Funnel Curves
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Graphs present simulated data for demonstration purposes.

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Graphs present simulated data for demonstration purposes.

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Graphs present simulated data for demonstration purposes.

20. 11/9/2012 PNAIRP 2012: Data Visualization for Enrollment Manangement 20
Graphs present simulated data for demonstration purposes.

21. 11/9/2012 PNAIRP 2012: Data Visualization for Enrollment Manangement 21
Graphs present simulated data for demonstration purposes.

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Graphs present simulated data for demonstration purposes.