TrafficO2 ENG

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trafficO2 is a social innovation project about communities urban mobility. It’s a smartphone application that aims to reduce traffic and pollution by involving communities of citizens, local businesses and sponsors offering them a convenient deal: prizes for sustainable transportations.

Technology Business

Ultimate goal
An accessible and livable city is what we need to
guarantee freedom and healthiness for its citizens
Change the city!
slow, costly, complex

Why do people move?
get money spend money
traffic + time + money
Cities are not designed for cars

Change people habits about mobility
What’s the challenge
Offer!
Gifts in exchange for sustainable behaviors
Encourage !
Sustainability culture
Create!
Smart communities

Addressable market
1. Organize commuters
Organizational !
communities
Local Businesses
Sponsors
2
3
3. Social accounting
2. New customers
1
app

= Local Business
= Sponsor
Stations
Mobility systems
Move

Similar to TrafficO2 ENG

TrafficO2 is a social computing project about communities' urban mobility. It aims to create a fair deal: rewards for positive actions. Our idea is to influence citizens behaviour in order create an accessible and liveable city. For this reason, we designed a mobile app that allows users to move within the city through a local businesses network and reward them if they do it in a sustainable way. A dynamic platform for communities' mobility that creates a new vibrant urban structure by combining 3 entities: organizational communities and individuals, local businesses and sponsors.

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TrafficO2 ENG

2. Ultimate goal An accessible and livable city is what we need to guarantee freedom and healthiness for its citizens Change the city! slow, costly, complex

3. Why do people move? get money spend money traffic + time + money Cities are not designed for cars

4. Change people habits about mobility What’s the challenge Offer! Gifts in exchange for sustainable behaviors Encourage ! Sustainability culture Create! Smart communities

5. Addressable market 1. Organize commuters Organizational ! communities Local Businesses Sponsors 2 3 3. Social accounting 2. New customers 1 app

6. = Local Business = Sponsor Stations Mobility systems Move

7. Games Challenges Sharing Play

8. Rewards Discounts Lotteries Win

9. Results Social ROI! • Environmental awareness! Tons of CO2 saved, Kms travelled sustainably! • Personal awareness! € saved, calories burned, stress avoided! • Local economic development! Commercial network, responsible consumers Value Creation! • User routes and habits! Where they go? When? How? With whom?! • User taste and preferences! Favourite products and LBs, market surveys! • User engagement level! Brand reputation, shared values campaign, environmental commitment, positive exposure

10. Statistical data

11. Commercial data

12. UNIPA 100 PALERMO Our aims

13. The partners

14.

15. wepush.org

TrafficO2 ENG

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