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How to make better presentations
- 1. How to Make Better Presentations RICK WEBSTER EHD – TALENT & ORGANIZATIONAL DEVELOPMENT
- 2. Table of Contents PLANNING ORGANIZATION & STRUCTURE FORMAT PREPARATION DELIVERY REFERENCES
- 3. Planning Determine the purpose for your presentation inform instruct inspire / motivate activate / stimulate persuade (Lucente-Cole, 2004; Westside Toastmasters 2014)
- 4. Planning Know your audience attitude (friendly, neutral, uninterested, hostile) age gender background education and experience hierarchy voluntary vs. mandatory participation size of audience (Guffey & Loewy, 2011; Lucente-Cole, 2004)
- 5. Organization & Structure Develop a compelling beginning that . . . . . . captures the audience‘s attention . . . establishes your credibility . . . previews what your presentation is about (Berg, 2005; Guffey & Loewy, 2011; Messmer, 2003)
- 6. Organization & Structure Create a body that contains the main points 2 – 4 main points are sufficient Keep visual material simple Minimize use of number Interpret data Create a logical order (chronological, geographical, topical, etc.) (Berg, 2005; Guffey & Loewy, 2011; Messmer, 2003)
- 7. Organization & Structure Design an effective closing Summarize your main points Leave audience with a memorable take- away (Berg, 2005; Guffey & Loewy, 2011; Messmer, 2003)
- 8. Format Use bold colors (green, blue, purple) as your primary colors Use light text on dark backgrounds or dark text on light backgrounds Avoid excessive use of colors Minimize use of text 6 x 6 rule: 6 bullet points per slide, maximum 6 words per bullet point Use text formatting options (bold, italics, underscoring) sparingly (Guffey & Loewy, 2011)
- 9. Preparation Rehearse your presentation ahead of time Anticipate questions and practice possible responses Preparation enhances confidence Arrive early Familiarize yourself with the venue and equipment (Messmer, 2003)
- 10. Delivery Use a conversational, interactive style Maintain a slow and deliberate pace Use pauses Engage with your audience Provide handouts (Berg, 2005; Messmer, 2003)
- 11. The success of your presentation will be judged not by the knowledge you send but by what the listener receives. Lily Walters, Author and Speaker
- 12. References Berg, K. (2005). The art of effective presentations and speeches. Public Relations Tactics, 12(2), 28. Guffey, M., & Loewy, D. (2011). Business communication: Process and product (7th Ed.). Independence, KY: Cengage Learning Lucente-Cole G. (2004). Delivering an effective presentation. Public Relations Quarterly, 49(4), 42. Messmer, M. (2003). Well said: How to give an effective presentation. Strategic Finance, 85(2), 15-16. Westside Toastmaters. (2024). The 6 main purposes of presentations. Retrieved from http://westsidetoastmasters.com/resources/ powerspeak/lib0026.html