HANDOUT: Social Media Marketing for Profit. Set your Social Media Marketing campaigns on the right path to succeed as a business tool. Many people jump right into Facebook, Twitter, YouTube and LinkedIn without a clear plan. They fail to produce the results they want. Learning and applying the "Seven Foundation Principles of Social Media Marketing" (c) will assure you succeed. The principles will help you answer the core Social questions "WHY should I do it" and "WHO should I be connected with?".
Explain that social at times means casual. However, in the context of business and marketing, it is truly professional. But at the same time personable because it IS social and people want to Like Know and Trust us. Web 2.0 is simply what is now happening on the web. Many of us don’t realize it. But that’s what has been happening The business focus of all this is how do we capitalize on this new movement?
Dunbar Number: Theoretical cognitive limit to the number of people with whom one can maintain stable social relationships 1990 Dr. Robin Dunbar Popularized by Malcolm Gladwell, in his bestselling 2003 business management book, “The Tipping Point” Has been used by the gaming industry Strength of Weak Ties: Mark Grannovetter In marketing or politics, the weak ties enable reaching populations and audiences that are not accessible via strong ties Also used by Gladwell in “The Tipping Point”
The relationship marketing success formula The objective of our Word-of-Web and Word-of-Mouth activities should help progress through the all important Liking, Knowing, Trusting relationship elements to ultimately drive us to the Results we desire.
The relationship marketing success formula The objective of our Word-of-Web and Word-of-Mouth activities should help progress through the all important Liking, Knowing, Trusting relationship elements to ultimately drive us to the Results we desire.
The relationship marketing success formula The objective of our Word-of-Web and Word-of-Mouth activities should help progress through the all important Liking, Knowing, Trusting relationship elements to ultimately drive us to the Results we desire.
The relationship marketing success formula The objective of our Word-of-Web and Word-of-Mouth activities should help progress through the all important Liking, Knowing, Trusting relationship elements to ultimately drive us to the Results we desire.