2. TOPIC
A STUDY ON INVESTMENT PERSPECTIVE OF
INDIVIDUAL INVESTORS IN DURG, BHILAI AND
RAIPUR (CHHATTISGARH) WITH REFERENCE TO
INDIA INFOLINE
3. OBJECTIVE OF THE STUDY
1. To know the awareness of investors about Share market.
2. To find out the COMPETITIVE POSITION of India
Infoline.
3. To promote the sales of De-mat account of India Infoline.
4. To know the individual perceptions about share market.
5. To know the risk taking capacity of individual’s.
6. To know the sector wise interest of individual’s.
4. About INDIA INFOLINE
The IIFL (India Infoline) group, comprising the
holding company, India Infoline Ltd
(NSE: INDIAINFO, BSE: 532636) and Its
subsidiaries, Is one of the leading players in the
Indian financial services space.
5. Management team
Mr. Nirmal Jain
Chairman & Managing Director
Mr. R. Venkataraman
Executive Director
Mr. Nilesh Vikamsey
Independent Director,
Mr. Sat Pal Khattar
Non Executive Director,
Mr. Kranti Sinha
Independent Director
9. Awards and recognition
‘Best Broker, India’ by FinanceAsia.
The ‘Most improved brokerage, India’ in the
AsiaMoney polls.
‘Fastest Growing Equity Broking House - Large
firms’ by Dun & Bradstreet.
A forerunner in the field of equity research, IIFL’s
research is acknowledged by none other than Forbes
as ‘Best of the Web’ and ‘…a must read for investors
in Asia’.
10. PRESENCE
A network of over 2,500 business locations spread over
more than 500 cities and towns across India facilitates
the smooth acquisition and servicing of a large customer
base.
All IIFL offices are connected with the corporate office
in Mumbai.
11. RESEARCH METHODOLOGY
1. Research Methodology refers to search of knowledge;
one can also define research methodology as a
scientific and systematic search for required
information on a specific topic.
2. The word research methodology comes from the word
“advance learner ‘s dictionary meaning of research as
a careful investigation or inquiry especially through
research for new facts in my branch of knowledge for
example some author have define research
methodology as systematized effort to gain new
knowledge.
12. RESEARCH PLAN
PLACE OF STUDY: The study was conducted in
different places in Durg, Bhilai and Raipur (Chhattisgarh)
Research Instrument: The method used for data
collection was “questionnaire method”. The questionnaire
is a structured one with close ended and multiple choice.
Research Design: The Research design is purely
and simply the framework of plan for a study that guides
the collection and analysis of data. Descriptive Research
design was used for this research.
13. SAMPLE DESIGN
Sampling Technique: The technique adopted here is the
probability sampling, STRATIFIED sampling was
adopted
SAMPLE SIZE: For the present study respondents have
been selected from different places in Durg, Bhilai and
Raipur (Chhattisgarh). The sample was taken as 100
respondents.
SAMPLE UNIT; The unit comprises of the questionnaire of
24 set of questions
14. SAMPLING PLAN
A sample design is definite plan for obtaining an
overall analysis from a given population. It refers to
the technique or the procedure, the researcher would
adopt in selecting items to be included in the sample
research should select design which would be
reliable and appropriate for the study.
15. SOURCE OF DATA
Data collection is an actively in marketing research. The
design of the data collection method is the spine of
research design. The sources of data are classified in to
two types-
1) PRIMARY DATA
2) SECONDARY DATA
16. PRIMARY DATA
The primary data are fresh data collected directly from the
field and therefore consist of original information
gathered for the specific purpose. The information is
collected with the help of questionnaires a set of 24
questions.
17. SECONDARY DATA
The secondary data are the data, which the
investigator borrows from other who have collected it
for various other purposes. Therefore it may not
entirely be reliable. It is less expensive and involves
less expensive and involves less time and labor than
the collection of primary data.
Books ( BUSINESS RESEARCH METHODOLOGY BY C.R
KOTHARI)
WWW.MONEYCONTROL.COM, WWW.NSCINDIA.COM,
WIKIPEDIA
BLOOMBERG SOFTWARE
18. STRATIFIRD SAMPLING
If a population from which a sample is to be drawn does
not constitute homogeneous group.
stratified sampling technique is generally applied in order
to obtain a representative sample.
Under stratified sampling the population is divided into
several sub populations that are individually more
homogeneous than the total population.
20. DATA ANALYSIS
Age of the Respondent-
BELOW 25 YEARS
41%
ABOVE 25 YEARS TO
50 YEARS
54%
ABOVE 50 YEARS TO
75 YEARS
5%
ABOVE 75 YEARS
0%
BELOW 25 YEARS ABOVE 25 YEARS TO 50 YEARS ABOVE 50 YEARS TO 75 YEARS ABOVE 75 YEARS
21. Occupation of the Respondent-
SERVICE
54%
BUSINESS
41%
STUDENT
5%
SERVICE BUSINESS STUDENT
22. Where do you prefer to invest your money?
63
18
5 5
7
2
0
10
20
30
40
50
60
70
BANK
DEPOSIT
SHARE MUTUAL
FUND
REAL
ESTATE
INSURANCE OTHER
Series1
23. If yes, out of following, which intermediating
company would you go for?
KOTAK
SECURITIES
14%
SHARE KHAN
24%
INDIA INFOLINE
30%
RELIANCE MONEY
5%
ICICI
16%
NIRMAL BANK
11%
KOTAK SECURITIES SHARE KHAN INDIA INFOLINE
RELIANCE MONEY ICICI NIRMAL BANK
24. FINDINGS
Most of the people are not much aware of share market and its benefit.
Internet and Newspaper are the best tools to conduct a stock market
research before investing money into shares.
Factors like reputations of the company plays an important role while
finalize a stock company.
Stock market research is not essential for investing your money to earn
high returns.
ABOVE 25 YEARS TO 50 YEARS are the age group of most of the
people who are investing in share market.
Most of the people are investing in share market GREATER THAN
RS. 5000 TO RS. 15000.
For earning short term profit, people are investing in share market.
Young unmarried stage is the most suitable stage to invest in share
market.
25. LIMITATIONS
The project survey is carried out only in Durg, Bhilai and
Raipur region (Chhattisgarh)
The results are based only according to customer’s
response which may vary.
Sample size of survey to determine the position of the
firm is only 100; hence the level of significance may vary.
Lack of interest of respondents.
Time will be a major constraint.
Lack of availability of full information
26. SUGGESTIONS
A person can open only DEMAT ACCOUNT and TRADING ACCOUNT
through INDIA INFOLINE but through share broking house like ICIC
SECURITIES, SBI, HDFC SECURITIES, a person can open DEMAT
ACCOUNT, TRADING ACCOUNT as well as BANK ACCOUNT.
Most of the people are not much aware of share market and its benefit. So
INDIA INFOLINE can take general awareness of securities investment
plan to the customers.
INDIA INFOLINE should maintain the customer satisfactions.
The Company should increase Exposure. It is the good tool to capture the
market.
To increase awareness about Share Market and the name India Infoline
itself, the company should organize campaign. The campaign can be
weakly, monthly, yearly, it will give a good result to the company to
capture market in the competitive position.
