The document appears to be a presentation about destination marketing in South Tyrol. It discusses the importance of building networks and connecting relevant topics. It also talks about using different marketing channels like social media, blogs, and mobile applications to showcase South Tyrol's contrast of alpine and Mediterranean influences, as well as its culture and nature. Metrics shown include increasing numbers of photos and reviews of South Tyrol over time, demonstrating its growth in popularity and recognition.

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4. 2 Millionen Anfragen
für 5000 Sitzplätze
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6. bekannt begehrlich
Text
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7. Am Beispiel des Destinationsmarketings in Südtirol
Eine Marke verdient oder
verliert am Netzwerk - immer
Dr. Christoph Engl | Südtirol Marketing Gesellschaft
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9. In Zukunft wird es nicht mehr das
Hauptanliegen sein, an jeden Ort der
Erde zu reisen.
Das Hauptinteresse wird sein, ob es
sich lohnt, dort anzukommen.
Hermann Löns
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24. Welches Bild von uns sollen
wir den Kunden zeigen?
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25. Welches Bild sollen die
Kunden von uns haben?
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28. Gefühl sollen die
Welches
Kunden von uns haben?
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31. Südtirol wird
zum begehrtesten
Lebensraum
in Europa
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Die relevanten
Themen
vernetzen
1

33. GIORGIO ARMANI
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34. Südtirol
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46. Südtirol ist die
kontrastreiche
Symbiose aus alpin und
mediterran,
Spontaneität und
Verlässlichkeit,
Natur und Kultur
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Die richtigen
Menschen
verbinden
2

48. 1960 1990 2010
50 Jahre
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53. 38.000
Südtirol-Bilder
156.000
Südtirol-Bilder
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Reden -
zuhören
mehr
Weniger 3

58. “Exodus”, 1961
Ernest Goldmann
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59. “The Social Network”, 2011
Trent Reznor, Atticus Ross
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62. Google
Soziale
Kampagne 1 Netzwerke
Südtirol
Kampagne 2 Angebote Communities
Angebote
Kampagne 3
Angebote
Themenwelten
Unterkunft Shop
www. . . info
Angebote Artikel
Reiseberichte Ange Südtirol bewegt
(Blog-Stil) bote
Karten
Navigation
Themen Themen Themen
Welt 1 Welt 2 Welt ...
Culturonda ... ... Partner
Extranet
Mobile
Redaktionen Applikationen
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64. 45.000 Fans
1.200 followers
36.000
Bewertungen
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65. 4.000 täglich aktiv
80% Journalisten
Weiterempfehlung zu
100%:
94%
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66. Die einzig relevanten
Pluszahlen sind
jene, die eine Destination in
den Köpfen der Kunden
verankert hat
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73. Erg
eb
nis
na
455 posts ch
5T
age
250 Emails n
25 Leserbriefe
10 Anrufe
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74. Marketing ist ein
Kampf um die Wahrnehmung,
nicht der Wahrheit.
Jack Trout
Wednesday, June 1, 2011

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