Consumer Habits Survey Summary - Global

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  • Again, top categories for men and women were both movies and sports, with men weighted more toward them.
  • Again, top categories for men and women were both movies and sports, with men weighted more toward them.
  • Again, top categories for men and women were both movies and sports, with men weighted more toward them.
  • Again, top categories for men and women were both movies and sports, with men weighted more toward them.
  • Again, top categories for men and women were both movies and sports, with men weighted more toward them.
  • Consumer Habits Survey Summary - Global

    1. 1. Consumer Habits & Lifestyles Survey
    2. 2. Survey Questions1. When you are considering an important purchase what do you do?Look up information on my phone right away OR Wait until I get to my computer to research OR Askmy friends for their opinions OR Go to the store2. Have you ever been criticized by your friends for using your phone when you are withthem?No - they are all on their phones too OR Yes - they think I am rude OR Sometimes, if I’m too obvious3. Have you ever been ashamed to let people see your phone?Yes, it’s too old OR Yes, it’s not a cool model OR No, I have a cooler phone than my friends OR No, Idon’t care about that4. The first thing that people notice about me most is:What type of phone I have OR How cool my clothing is OR My watch OR My car5. Gender:Male OR Female6. Age<18 OR 18-25 OR 26-35 OR 36-55 OR 55<
    3. 3. Global Results
    4. 4. Overview – Global Gender 19%Target: All Users, Global MaleStart Date: February 23rd FemaleEnd Date: February 27thDuration: 4 Days/96 Hours 81%Responses: 121,708 UniqueLength: 6 Questions, 22 ChoicesResponse Rate: 30,427/Day Age 3% <18 9% 24% 18-25 26-35 25% 36-55 56< 39%
    5. 5. Top Countries 2% 2% 1% India 2% Canada 2% Saudi Arabia2% Pakistan 4% United States 4% Indonesia 40% United Kingdom 5% Mexico Philippines 5% Nigeria Malaysia 5% Brazil United Arab Emirates 6% Bangladesh 10% Costa Rica 10%
    6. 6. When you are considering an important GLOBALpurchase, what do you do? females 21% global 48% 16% 15% 15% 13% 10% 62% males 14% 12% 9% 65%
    7. 7. When you are considering an important GLOBALpurchase, what do you do? Under 18 18 - 25 26 - 35 7% 6% 17% 18% 5% 15% 14% 56% 56% 82% 12% 12% 36 - 55 Over 55 Look up information on 20% my phone right away 25% Wait until I get to my computer to research 51% Ask my friends for their 15% 53% opinions 11% 12% 13% Go to the store
    8. 8. Top 15 countries most likely to use their phones for purchase decisions1. Costa Rica 77% 6. Philippines 65% 11. US 60% 2. Malaysia 67% 7. Pakistan 65% 12. Canada 59% 3. UK 67% 8. Bangladesh 63% 13. Brazil 58% 4. India 66% 9. Indonesia 63% 14. Saudi Arabia 50%5. South Africa 66% 10. Nigeria 63% 15. Mexico 46% % of survey respondents who answered that they would “Look up information on my phone right away “
    9. 9. Have your friends ever criticized you GLOBALfor using your phone around them? females 27% 41% global 19% 32% 23% 58% males 17% 21% 62%
    10. 10. Have your friends ever criticized you GLOBALfor using your phone around them? Under 18 18 - 25 26 - 35 8% 21% 22% 12% 53% 51% 26% 80% 27% 36 - 55 Over 55 23% 24% No, they’re on their phones also 50% 46% Yes, they think I’m rude Sometimes, if I am too obvious 27% 30%
    11. 11. Have you ever been ashamed GLOBALto let people see your phone? females 30% 31% global 18% 21% 23% 48%15% males 14% 21% 14% 53% 12%
    12. 12. Have you ever been ashamed GLOBALto let people see your phone? Under 18 18 - 25 26 - 35 10% 6% 28% 26% 38% 40%6% 78% 16% 17% 18% 17% 36 - 55 Over 55 22% 27% 39% Yes, it’s too old 48% Yes, it’s not a cool model 14% No, I have a cooler phone 16% 16% No, I don’t care about that 18%
    13. 13. The first thing that people GLOBALnotice about me most is: females 16% 38% global 20% 12% 26% 13% 56% 19% males 10% 12% 17% 61%
    14. 14. The first thing that people GLOBALnotice about me most is: Under 18 18 - 25 26 - 35 4% 5% 12% 14% 9% 15% 48% 17% 49% 82% 25% 20% 36 - 55 Over 55 17% 20% What type of phone I have 46% 48% 17% How cool my clothes are 17% My watch 20% 15% My car
    15. 15. Thank You / Judith Coley jcoley [at] vuclip.comVuclip / 1551 McCarthy Boulevard, Suite 213 Milpitas, CA 95035

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