fiama di wills STP presentation

1. Vivek kumar
PGDM2

2. Fiama Di Wills is an Indian personal care brand of ITC that
offers shampoos, conditioners, bathing bars and shower gels.
Following the successful launch of Fiama Di Wills Shampoos
and Shower Gels, ITC has now introduced Fiama Di Wills
Soaps which offer the benefit of gentle and effective care by
combining elements of nature and science.
Its owner my ITC limited, an Indian conglomerate as of 2012-
13, had an annual turnover of US$8.31 billion and a market
capitalization of US$45 billion.

3. Fiama Di Wills company Profile
Parent Company ITC
Category Personal Care brands-Hair Care & Skin Care
Sector FMCG
USP
The Fiama Di Wills range combines the goddess
of nature and the science, provide gentle and
effective care.

4. Fiama Di Wills (STP)
Segment Middle class men and women.
Target Group
Positioning
Young, modern, aware customers who are
confident of themselves and seek indulgences that
make them feel alive and beautiful
Fiama Di Wills Shampoos and Shower Gels, ITC has now
introduced Fiama Di Wills Soaps which offer the benefit of
gentle and effective care by combining elements of nature
and science.

6. Very
Affordable
Mild
Fragrance
Travel
Friendly
Great
packaging
Contains SLS
Leaves a whitish
cast behind
Fragrance does
not linger on
Dries out the
skin slightly