Kick-off lecture at the course for sustainable entrepreneurship at the Delft Center for Entrepreneurship. Talking about vision, architecture and building a sustainable business.

1. SBG_100420

5. ‘Towards a Future Habitat’
designing the conditions of life

6. Presentation
Intro
1 Vision
2 Mission
3 Ambition

7. 4 p’s:
People
Planet
Profit
Politics

8. Vision
Contemporary architectural practices lack a coherent
strategic approach that considers current global changes
within the discourse of design.
What we need now is a radically updated vision that grasps
individual potential together and actively confronts
contemporary social cultural issues. We embrace
collaboration as a collective tool to implement an integrated
design process that provides a coherent framework in
developing a sustainable habitat.

9. Mission
We are an interdisciplinary and internationally engaged
practice that pro-actively engages in contemporary design
discourse; designing the conditions of life. It is specialized
in the field of architectural and urban (research)-projects.
It will reverse the traditional architecture practice that re-
actively follows market trends, towards a pro-active,
socially responsible entrepreneurship that defines it's own
unique market. It is trend setting through integrated
collaborative design processes involving an engaged multi-
disciplinary network.

10. Ambition
The ambition is to change the contemporary design
discourse; as a tool to establish social cultural shifts across
the globe.

11. 1 Why?
Vision
Contemporary architectural practices lack a coherent strategic approach that
considers current global changes within the discourse of design.

12. Vi • sion |ˈvi zh ən|
noun
The ability to think about or plan the future with imagination or wisdom.
A mental image of what the future will or could be like.
IMAGINATION, creativity, inventiveness, innovation, inspiration, intuition, perception, insight, foresight,
prescience

13. The world is changing.

14. Financial systems/ _prosperity

16. we can

17. Social/ cultural values _people

22. Political processes _politics

25. Environmental conditions _planet

31. Ar • chi • tect |ˈärkiˌtekt|
noun
A person who is responsible for inventing or realizing a particular idea or project

32. Role of the architect
“ I then saw only three possible roles for
architects;
- we could conserve our
historical role as translators of,
and form-givers to, the political
and economic priorities of
existing society.
- we could function
as critics and commentators,
acting as intellectuals who reveal
the contradictions of

34. Where to engage?

35. living standards

36. recognition and appreciation

37. satisfaction

42. Recent visions in architecture

62. 2 What?
Mission
We are an interdisciplinary and internationally engaged practice that pro-actively
engages in contemporary design discourse; designing the conditions of life. It is
specialized in the field of architectural and urban (research)-projects. It will
reverse the traditional architecture practice that re-actively follows market trends,
towards a pro-active, socially responsible entrepreneurship that defines it's own
unique market and is trend setting.

63. BlackBox
‘Only that which is alive and changing stays fresh
and contemporary.’

72. Omega
Point
‘Earth has evolved from geosphere to biosphere
and is poised to enter noosphere, or sphere of
thought, which will culminate in the Omega Point
of maximum global complexity and
consciousness.’

75. c
NATUURLIJKE BRONNEN
WASTE
DIRECT PRODUCTS
j v! !
WASTE
INDIRECT PRODUCTS
+ ENERGY
!! # WASTE
LEISURE
CONSUMPTION
" !
+ ENERGY
CONSUMPTION
CONSUMPTION

87. Système
International
SI |ˈɛs ˈaɪ|
abbreviation
• the international system of units of
measurement. [ORIGIN: from French Système
International.]

105. 3 How?
Ambition
The ambition is to change the contemporary design discourse; as a tool to
establish social cultural shifts across the globe.

106. - research
- debate
"to be inspired, stay in touch, get involved, inspire us... ".
- implementation

107. Context vs. Nontext

109. Workshop:
Creating a multi-disciplinary platform/ mindmap.
Challenging you to reflect on civilization; sharing
ideas of a possible crack and progressive setback in
cycli to generate a continuum.
Opbouw workshops
misschien omschrijven
aan de hand van wat ik
in die uitnodigingen
geschreven heb?
Workshop 1: uitnodiging

110. Workshop 1

111. Workshop 2

112. natuurwetenschappen
ESSAY GROENE AMSTERDAMMER
BAUHAUS
MANIFEST
SOCIALE WETENSCHAPPEN
FILOSOFIE
CREATIVE INDUSTRIE
ARCHITEC-
TUUR
KUNST
KUNST
GESCHIE
GESCHIE
DENIS
DENIS
WEEKENDJE POLDERVISIE
UTRECHT MUSEUMNACHT
(workshop 1) THEATER
WORKSHOP II
MAGAZINE
MODE
WEBSITE
POLITIEK
EFFICIENTE LEVENSVORM
FESTVIAL
ONT.HULP KAPITALISME
HANDEL/ECONOMIE

116. Strategy 2.0

136. end

137. martijn de geus
Vision Included
stadhuisplein 9
3012 ar rotterdam
the netherlands
+31 6 205 39 592
martijn@visionincluded.com
visionincluded.com
twitter.com/visionincluded
architzer.com/
linkedin.com/in/mdegeus