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Our social community Vlontakte
      http://vkontakte.ru/candycandyshop
         To set up our application go to
http://vkontakte.ru/app2481628_164561?ref=9



                                    Copyright © Appjets, 2011
What is “Candies”?

A bit about types of
“Candies”..

Why having “Candies”
is cool?

                       Copyright © Appjets, 2011
What is “Candies” for you?

“Candies” – is a unique project, which doesn’t has any direct analogue in the
Russian internet segment.
“Candies” – is an application, developed by our company Appjets in Russian
social network Vkontakte. It’s designed to provide the effective interaction
between companies and users of social networks.
“Candies” – is a set of instruments, built into a social community to brake the
limits and expand the functionality of it: events, actions, group discounts,
auctions, shop windows etc.
“Candies” gives you:
• Quick and effective growth of fans in your social community;
• Awareness growth of your products, services, brands and events,
   advertised by means of our application;
• Growth of the loyalty to you and to your company;
• And the most important – sales growth.

                                                    Copyright © Appjets, 2011
What is “Candies” for you?

The key competitive advantage of “Candies”– viral motion built into our
application.
What is a viral motion?
It’s a hidden marketing instrument. The key point of it is that your user is
interested in doing a specific action to get the access to the information
hidden in “Candies”.
What actions is doing your user?
• Becomes a fan of your community;
• “Likes” your candy;
• Makes a post on the wall with the specified content you provided in
    settings (for example, tells his friends about your group discount);
• Invites friends (the number you define in settings as well)
That gives an effect of immediate distribution of information about your
actions, coupons, discounts, and events through social network due to the
activities of YOUR USERS.
                                                    Copyright © Appjets, 2011
A bit about types of
“Candies” – Event!

                        Here is your settings page


                         On the settings page you
                       download the information on
                       chosen event, create images
                           and point additional
                        conditions to comply by a
                                   user.
                        Save and launch a candy in
                             your community.



                           Copyright © Appjets, 2011
A bit about types of
“Candies” – Group discount!

                              Here is your settings page.



                                On the settings page you
                                 choose: maximum and
                                  minimum number of
                               participants; start and end
                              date of your group discount.
                               Save and launch a candy in
                                    your community.



                                 Copyright © Appjets, 2011
What is “Candies” for your
          user?

                             Clicking on the banner your user
                                 is on the first candy page.

                                   He sees the prize.
                               He wants a Harakiri set as a
                                          prize.
                             He knows: to be one step closer
                              to the set he needs to press
                                   “Tell your friends”.
                                  He presses in a tick.




                                    Copyright © Appjets, 2011
What is “Candies” for your
          user?

                             Now your user is on the second
                                     candy page.

                               He is one step closer to the
                                           prize.
                                He has the first QR code.
                                      He is satisfied.
                                He waits for new actions,
                              where he could collect other
                              keys and get Harakiri set as a
                                           prize.




                                   Copyright © Appjets, 2011
Why having “Candies” is
           cool?
1. Direct contact with your user. Use the knowledge about the psychology
   of your user: impulse effects. You reduce the number of contact points
   with the client and influence on the decision making speed. Saw the
   action => wanted to participate => press “tell the friends” => got secret
   key.
2. Comfort for your user. Is your potential client an active user of social
   networks? Don’t disappoint him to lose this pleasure. To tell more mobile
   access to social networks is usually free => you can reach additional
   effectiveness by integration your social community with mobile
   applications.
3. Involvement of your user. Example: you launched a group discount with
   minimum amount of participants to be 100 people. User who want to get
   this discount is interested in activation of it => he helps you to reach
   necessary amount of people by viral motion.

                                                  Copyright © Appjets, 2011
Our social community Vkontakte
      http://vkontakte.ru/candycandyshop
         To set up our application go to
http://vkontakte.ru/app2481628_164561?ref=9



To write.. team@appjets.com
To call.. +7 (926) 163-19-47; +7 (916) 721-55-92
To look for.. www.appjets.com


                                               Copyright © Appjets, 2011

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Candies - new opportunities in social networks

  • 1. Our social community Vlontakte http://vkontakte.ru/candycandyshop To set up our application go to http://vkontakte.ru/app2481628_164561?ref=9 Copyright © Appjets, 2011
  • 2. What is “Candies”? A bit about types of “Candies”.. Why having “Candies” is cool? Copyright © Appjets, 2011
  • 3. What is “Candies” for you? “Candies” – is a unique project, which doesn’t has any direct analogue in the Russian internet segment. “Candies” – is an application, developed by our company Appjets in Russian social network Vkontakte. It’s designed to provide the effective interaction between companies and users of social networks. “Candies” – is a set of instruments, built into a social community to brake the limits and expand the functionality of it: events, actions, group discounts, auctions, shop windows etc. “Candies” gives you: • Quick and effective growth of fans in your social community; • Awareness growth of your products, services, brands and events, advertised by means of our application; • Growth of the loyalty to you and to your company; • And the most important – sales growth. Copyright © Appjets, 2011
  • 4. What is “Candies” for you? The key competitive advantage of “Candies”– viral motion built into our application. What is a viral motion? It’s a hidden marketing instrument. The key point of it is that your user is interested in doing a specific action to get the access to the information hidden in “Candies”. What actions is doing your user? • Becomes a fan of your community; • “Likes” your candy; • Makes a post on the wall with the specified content you provided in settings (for example, tells his friends about your group discount); • Invites friends (the number you define in settings as well) That gives an effect of immediate distribution of information about your actions, coupons, discounts, and events through social network due to the activities of YOUR USERS. Copyright © Appjets, 2011
  • 5. A bit about types of “Candies” – Event! Here is your settings page On the settings page you download the information on chosen event, create images and point additional conditions to comply by a user. Save and launch a candy in your community. Copyright © Appjets, 2011
  • 6. A bit about types of “Candies” – Group discount! Here is your settings page. On the settings page you choose: maximum and minimum number of participants; start and end date of your group discount. Save and launch a candy in your community. Copyright © Appjets, 2011
  • 7. What is “Candies” for your user? Clicking on the banner your user is on the first candy page. He sees the prize. He wants a Harakiri set as a prize. He knows: to be one step closer to the set he needs to press “Tell your friends”. He presses in a tick. Copyright © Appjets, 2011
  • 8. What is “Candies” for your user? Now your user is on the second candy page. He is one step closer to the prize. He has the first QR code. He is satisfied. He waits for new actions, where he could collect other keys and get Harakiri set as a prize. Copyright © Appjets, 2011
  • 9. Why having “Candies” is cool? 1. Direct contact with your user. Use the knowledge about the psychology of your user: impulse effects. You reduce the number of contact points with the client and influence on the decision making speed. Saw the action => wanted to participate => press “tell the friends” => got secret key. 2. Comfort for your user. Is your potential client an active user of social networks? Don’t disappoint him to lose this pleasure. To tell more mobile access to social networks is usually free => you can reach additional effectiveness by integration your social community with mobile applications. 3. Involvement of your user. Example: you launched a group discount with minimum amount of participants to be 100 people. User who want to get this discount is interested in activation of it => he helps you to reach necessary amount of people by viral motion. Copyright © Appjets, 2011
  • 10. Our social community Vkontakte http://vkontakte.ru/candycandyshop To set up our application go to http://vkontakte.ru/app2481628_164561?ref=9 To write.. team@appjets.com To call.. +7 (926) 163-19-47; +7 (916) 721-55-92 To look for.. www.appjets.com Copyright © Appjets, 2011