Candies - new opportunities in social networks


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Candies - is a new instrument allowing you to be closer to your client in social networks and to provide additional value to him. Be simple, be effective, use candies.

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Candies - new opportunities in social networks

  1. 1. Our social community Vlontakte To set up our application go to Copyright © Appjets, 2011
  2. 2. What is “Candies”?A bit about types of“Candies”..Why having “Candies”is cool? Copyright © Appjets, 2011
  3. 3. What is “Candies” for you?“Candies” – is a unique project, which doesn’t has any direct analogue in theRussian internet segment.“Candies” – is an application, developed by our company Appjets in Russiansocial network Vkontakte. It’s designed to provide the effective interactionbetween companies and users of social networks.“Candies” – is a set of instruments, built into a social community to brake thelimits and expand the functionality of it: events, actions, group discounts,auctions, shop windows etc.“Candies” gives you:• Quick and effective growth of fans in your social community;• Awareness growth of your products, services, brands and events, advertised by means of our application;• Growth of the loyalty to you and to your company;• And the most important – sales growth. Copyright © Appjets, 2011
  4. 4. What is “Candies” for you?The key competitive advantage of “Candies”– viral motion built into ourapplication.What is a viral motion?It’s a hidden marketing instrument. The key point of it is that your user isinterested in doing a specific action to get the access to the informationhidden in “Candies”.What actions is doing your user?• Becomes a fan of your community;• “Likes” your candy;• Makes a post on the wall with the specified content you provided in settings (for example, tells his friends about your group discount);• Invites friends (the number you define in settings as well)That gives an effect of immediate distribution of information about youractions, coupons, discounts, and events through social network due to theactivities of YOUR USERS. Copyright © Appjets, 2011
  5. 5. A bit about types of“Candies” – Event! Here is your settings page On the settings page you download the information on chosen event, create images and point additional conditions to comply by a user. Save and launch a candy in your community. Copyright © Appjets, 2011
  6. 6. A bit about types of“Candies” – Group discount! Here is your settings page. On the settings page you choose: maximum and minimum number of participants; start and end date of your group discount. Save and launch a candy in your community. Copyright © Appjets, 2011
  7. 7. What is “Candies” for your user? Clicking on the banner your user is on the first candy page. He sees the prize. He wants a Harakiri set as a prize. He knows: to be one step closer to the set he needs to press “Tell your friends”. He presses in a tick. Copyright © Appjets, 2011
  8. 8. What is “Candies” for your user? Now your user is on the second candy page. He is one step closer to the prize. He has the first QR code. He is satisfied. He waits for new actions, where he could collect other keys and get Harakiri set as a prize. Copyright © Appjets, 2011
  9. 9. Why having “Candies” is cool?1. Direct contact with your user. Use the knowledge about the psychology of your user: impulse effects. You reduce the number of contact points with the client and influence on the decision making speed. Saw the action => wanted to participate => press “tell the friends” => got secret key.2. Comfort for your user. Is your potential client an active user of social networks? Don’t disappoint him to lose this pleasure. To tell more mobile access to social networks is usually free => you can reach additional effectiveness by integration your social community with mobile applications.3. Involvement of your user. Example: you launched a group discount with minimum amount of participants to be 100 people. User who want to get this discount is interested in activation of it => he helps you to reach necessary amount of people by viral motion. Copyright © Appjets, 2011
  10. 10. Our social community Vkontakte To set up our application go to write.. team@appjets.comTo call.. +7 (926) 163-19-47; +7 (916) 721-55-92To look for.. Copyright © Appjets, 2011