5. Key themes among our most strategic clients
1 Identify your core target segments
TALENT SOLUTIONS
6. Narrow down your TG by business analysis
Business, HR & Talent Acquisition partnership is key to determine priorities
Implement the 80/20 rule
The talent that
matters to your
business
The talent that’s
hard to attract
today (vs peers)
Go Big with Proactive Branding Efforts
TALENT SOLUTIONS
7. Narrow down your TG by business analysis
Business, HR & Talent Acquisition partnership is key to determine priorities
Target Audience
TG1
TG2
TG3
Seniority
Function
Geo
Industry
Companies
Skills
TALENT SOLUTIONS
14. Key themes among our most strategic clients
1 Identify your core target segments
2 Build key brand themes to address those segments
3 Build quality content that resonates with your TG
TALENT SOLUTIONS
15. Building a content calendar
Career Content
Themes Growth
TG
Diversity Content
TG1
(Engine
ers in
India)
Banner Ads
Alumni
speaks
TG2
(Senior
Leaders
hip
across
Geos)
Video
testimonials
White
papers
TG3
(Alumni
in India)
Innovation Content
Contests
Banner
Ads
Targeted
Mailers
Blog
Posts
Industry
surveys
Groups
TALENT SOLUTIONS
18. Key themes among our most strategic clients
1 Identify your core target segments
2 Build key brand themes to address those segments
3 Build quality content that resonates with your TG
4 Adopt targeted channels to socialize your Employer Brand
TALENT SOLUTIONS
19. GTM channels for your Employer Brand
Targeting
Reach
Measure
Context
Call to
Action
WWU optimizes your Employer Brand for performance
TALENT SOLUTIONS
20. Step 3: craft your approach – right brand, right success
metrics
REAL
Strategic focus on labor segment
opportunities
CONSISTENT
PERSONAL
Richa Telang, Recruitment
Channels Manager - Greater
Asia, Intel
Challenge: Change employer brand perception.
Typically perceived as an hardware employer, create
awareness about software career opportunities at Intel
Approach: Create a software talent pool, drive
conversations and build relationships
BRAVE
Result: Access to an untapped and inaccessible pool of
quality software talent
talent.linkedin.com
TALENT SOLUTIONS
22. Measure
Begin with the end in mind
Sample goals for your talent brand program
• Increase offer acceptance rate by X%
• Reduce attrition by X%
• Improve employee survey ratings by X%
• Increase baseline familiarity with your talent brand in external surveys by X%
• Double the number of employees with an optimized social presence
• Increase Talent Brand Index score by X% relative to key talent competitors or
for high-priority functions/regions
TALENT SOLUTIONS
23. Measure
How Talent Brand Index works
Talent that is interested in you as an employer
Researching company and
career pages
Talent Brand
Engagement
264,362 members
Talent Brand
Reach
1,873,354 members
Following your company
Viewing jobs and applying
Talent that’s familiar with you as an employer
Viewing employee profiles
Connecting with your employees
TALENT SOLUTIONS
25. TBI highlighted in the annual report of SCB
Standard Chartered Bank mentioned the importance of LinkedIn
followers, TBI, and ‘Most In Demand Employer’ scores in their recent
annual report to investors. Here is a direct extract from their annual
report that was just published:
“We have also strengthened our presence on LinkedIn, almost
doubling our followers. We scored 22 per cent on the Talent Brand
Index, LinkedIn’s measure of the strength of an organization’s brand
as an employer. This was more than double that of our closest
peers. As a result of our strong employer brand, we were ranked as
the 11th ‘most in demand employer’ by Finance & Accounting
professionals across the globe, in LinkedIn’s inaugural Most
InDemand Employers index”
TALENT SOLUTIONS
26. Let’s now put our thinking caps on!
TALENT SOLUTIONS
