Rural Small Business Technology Conference

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Presentation detailing what broadband can do for a business through having a website.

Presentation detailing what broadband can do for a business through having a website.

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Transcript

  • 1. Ideas and tools for building a business using the Internet
  • 2. Kelleigh Cole Governor’s Office of Economic Development Utah Broadband Project
  • 3. The Green Polka Dot Box sells natural and organic, non-GMO foods at wholesale prices, and delivers direct to doorstep. A family run company that began with 7 employees has now grown to approximately 30 and will continue to grow.
  • 4. • Approximately 21,000 small businesses in rural Utah • Approximately 30% of these business currently have a website. (7,000)
  • 5. A 7 day, 6 stage, race that travels through approximately 170 miles of beautiful Utah countryside. Starting at the North Rim of the Grand Canyon through to the finish line at the Grand Staircase National Monument in Utah.
  • 6. Matt Brown a local resident Official photographer for the Grand to Grand Ultra Race Last year he photographed 118 people with approximately 80 photos each
  • 7. • 97% of consumers search for local business online. • 78% of Internet users conduct product research online. • 40% of US smartphone owners compare prices on their mobile device. • 73% of mobile searches trigger additional action based on initial search.
  • 8.  73% of business people use their mobile devices to check email. Use email as a way to market your company.
  • 9. • Sold close to 4,000,000 brushes • Over 42,600,000 views on Youtube • 350,000 likes on Facebook
  • 10. • 132 pet adoptions in 2013 from a social media connection • 400,000 referrals from social media in the last year • 15,000 emails were added due to social media referrals.
  • 11. Social Media has a 100% higher lead-to-close rate than outbound marketing The Social Web Mobile Aggregation RSS Audio Virtual Worlds Publishing Micro Blogging Video Photo Sharing Gaming Search Conversation Apps Crowd Sourcing Social Networking Live Casting
  • 12. • 57% of businesses have acquired a customer through their company blog • Companies that blog get 97% more inbound links.
  • 13. • Sunrise Engineering provided design and construction engineering services for the City wide Pressurized Irrigation system for Salem City, Utah. Salem Irrigation System
  • 14. Accounting Software Planning Software or Tools Time Tracking Software Interdepartmental Communication
  • 15. Questions can be directed to: Kelleigh Cole 801-538-8831 kcole@utah.gov Utah Broadband Project Governor’s Office of Economic Development