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Marketing & finance: Where do they meet?
1. Marketing & Finance Where do they meet? (Presented to BBA students at Imperial College of Business Studies on Nov 04, 2010) By: Usamah Iyyaz Billah Head of Marketing Sharp Edged Solutions
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8. Monthly Financial Review It is also the job of the Marketer to review the financial performance of the brands every month and recommend crucial decisions, accordingly. Consider the following: Gross Sales Revenue Less Discounts & Replacements Net Sales Revenue Cost of Sales Raw Material Packaging Material Direct Labor Overheads Transportation Gross Profit Trade Marketing Consumer Marketing HR & administrative expenses Net profit (before taxation) Co ordination with Purchase & Procurement departments Co ordination with R&D + Purchase & Procurement departments Co ordination with Sales & QAD departments Co ordination with Finance department for Price Changes Co ordination with Sales department 100% Marketing Responsibility
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