What is the future of marketing roles? The rise of mobile devices, personalized marketing, and content marketing has definitely had had an impact in the way companies target their audiences. Consequently, CMOs are realizing the need for roles within their teams that adapt to these trends. The marketing department of yesterday can’t be successful in 2014. We consulted with a number of industry experts and summarized this guide on how today's marketers get the job done. http://www.uberflip.com Sources: - http://topliners.eloqua.com/community/know_it/blog/2014/03/28/modern-marketing-skills-competencies-definitions - http://www.slideshare.net/kaykas/modern-marketing-organizational-structure-kaykas-jascha-kaykaswolff - http://www.heinzmarketing.com/2013/11/3-marketing-automation-roles-hire-2014/ - http://www.marketingprofs.com/opinions/2014/24884/get-to-know-the-new-starring-roles-of-content-marketing - http://blog.hubspot.com/insiders/marketing-department-roles - http://contentmarketinginstitute.com/2013/04/essential-roles-content-marketing/ - http://marketingland.com/marketing-roles-rewards-featuring-adobe-insights-82485 - http://www.fastcodesign.com/3032719/ui-ux-who-does-what-a-designers-guide-to-the-tech-industry - http://chiefmartec.com/2014/01/81-big-firms-now-chief-marketing-technologist/

1. NOW HIRING:
9PEOPLE
YOU NEED

2. THAN THEY DID A FEW YEARS AGO

3. Recent trends such as

4. Recent trends such as

5. Recent trends such as

6. Recent trends such as

7. Recent trends such as

8. Recent trends such as
have influenced tactics and campaigns.

9. AND NEW MARKETING TACTICS
CALL FOR NEW ROLES.

10. the majority of marketers expect
their role to change in the next year.

11. As suggested by top organizations like
MarketingProfs, CMI, Eloqua, Forbes, and Heinz,
THESE ARE THE ROLES
THAT EVERY MARKETING
TEAM NEEDS TODAY.

12. Content Director
Responsible for the development and
management of content that buyers value —
from eBooks, to press kits, webinars,
infographics, and blog posts.
Main tasks:
ü Developing buyer-centered content
strategies.
ü Writing, editing, and updating original
content.
ü Curating third-party content.
ü Managing other content resources
(writers, designers, etc.).
ü Tracking ROI for content marketing efforts.

13. Brand Journalist
Copywriters and journalists can become
brand journalists, who are in charge of
using storytelling to attract targeted
audiences to a specific brand.
Main tasks:
ü Monitoring and researching industry
related information.
ü Crafting content and copy that aligns
with the company’s mission (e.g. blog
posts, infographics, presentations,
white papers, etc.).
ü Optimizing content for search engines
(SEO).

14. Community Manager
They oversee the online engagement that a
company generates on social media and
other online forums.
Main tasks:
ü Managing a brand’s social media
presence on social platforms (e.g.
Twitter, Facebook, LinkedIn).
ü Driving engagement and interactions
between a brand and its target
audience.
ü Monitoring interactions to ensure that
the community remains engaged.

15. Marketing Automation Manager
Supports the execution of integrated
marketing (inbound and outbound), and
manages lead nurturing campaigns. They’re
a key contact between sales and marketing.
Main tasks:
ü Developing, implementing, and
documenting strategy for lead
generation and nurturing.
ü Optimizing and data improvement.
ü Facilitating the conversion of
prospective customers into paid clients.

16. Data Analyst
Information is power and, without metrics
and KPIs, marketing teams can’t make
informed decisions that impact a company’s
ROI. That’s where data analysts come in.
Main tasks:
ü Tracking of brand metrics and KPIs.
ü Monitoring, measuring, and analyzing
the effectiveness of marketing
initiatives.
ü Providing insights for the optimization of
campaigns.

17. Marketing Technologist
This isn’t just an IT role. This is actually a
developer that also has marketing
experience. According to Gartner, 81% of big
firms already have a marketing technologist.
Main tasks:
ü Managing technological change inside
marketing organizations.
ü Facilitating projects that involve both
marketing and IT-related tasks.
ü Selecting and evaluating marketing
technologies (automation software,
analytics, etc.).
ü Use technology to enable business
growth.

18. Not all roles are completely new.
Marketing trends are also
impacting the most traditional
membersofamarketingteam.

19. Campaign Manager
Beyond traditional marketing efforts, in
2014 campaign managers must be aware
of the wide array of tools that can impact
their efforts, including automation,
native ads, CPC, mobile, social media,
content marketing, and analytics.

20. Event Manager
Although the core of their responsibilities
remains the same, event managers
should also be able to complement their
efforts with the latest tools. Social media,
webinar applications, and analytics are
just a few of the features that today’s
event managers incorporate into their
day-to-day tasks.

21. Graphic Designer
Design has become a rather vague term
for marketing teams. Once reserved for
people who merely knew about
aesthetics, color psychology, and pixels,
designers now are also in charge of the
overall feel and experience of software
products (apps, websites, web-apps).
Very specialized roles such as User
Experience Design and User Interaction
design are in high demand.

22. What additional roles
are you seeing emerge on
the marketing landscape?

23. ?

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25. ?

26. ?

27. Let us know
inthecomments!

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