L'uso delle personas nell'experience design

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Intervento di Francesca Tassistro a UXconference 2011 - Lugano, 29 ottobre

Intervento di Francesca Tassistro a UXconference 2011 - Lugano, 29 ottobre

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  • 1. L’USO DELLE PERSONASNELL’EXPERIENCE DESIGNUX CONFERENCE 2011Lugano, 29 ottobre Avanade Confidential – Do Not Copy, Forward or Circulate © Copyright 2011 Avanade Inc. All Rights Reserved.
  • 2. IL PAPA’DELLE PERSONAS Avanade Confidential – Do Not Copy, Forward or Circulate © Copyright 2011 Avanade Inc. All Rights Reserved.
  • 3. ALAN COOPER1983 USA PER LA PRIMA VOLTA UNO STRUMENTO MOLTO SIMILE ALLE PERSONAS Avanade Confidential – Do Not Copy, Forward or Circulate © Copyright 2011 Avanade Inc. All Rights Reserved.
  • 4. PLAN*ITE’ VENDUTO ALLACOMPUTER ASSOCIATESDIVENTA UN MODELLOPER TUTTI I SOFTWAREDI PROJECT MANAGEMENT
  • 5. 1992NASCE LACOOPER
  • 6. 1992NASCE LACOOPER
  • 7. 1 IL CONCEPIMENTO Avanade Confidential – Do Not Copy, Forward or Circulate © Copyright 2011 Avanade Inc. All Rights Reserved.
  • 8. NO Avanade Confidential – Do Not Copy, Forward or Circulate © Copyright 2011 Avanade Inc. All Rights Reserved.
  • 9. NO Avanade Confidential – Do Not Copy, Forward or Circulate © Copyright 2011 Avanade Inc. All Rights Reserved.
  • 10. SI Avanade Confidential – Do Not Copy, Forward or Circulate © Copyright 2011 Avanade Inc. All Rights Reserved.
  • 11. INTERVISTE USER DATIQUALI TEST TRAFFICORICERCHE? REPORT OSSERVAZIONE PARTECIPANTE SURVEY DI MERCATO
  • 12. 2 LA FASE EMBRIONALE Avanade Confidential – Do Not Copy, Forward or Circulate © Copyright 2011 Avanade Inc. All Rights Reserved.
  • 13. ARTE DISEGMENTA TROVARE ZIONE PATTERN NEI DATI
  • 14. INTERVISTE USER OSSERVAZIONE PARTECIPANTE TESTSEGM ENTA ZIONE SEGMENTAZIONE QUALITATIVA FONTE: 2007 MUDLER THE USER IS ALWAYS RIGHT
  • 15. INTERVISTE USER OSSERVAZIONE PARTECIPANTE TEST SEGM ENTA ZIONE DATI TRAFFICO SURVEYSEGMENTAZIONE QUALI-QUANTITATIVA USER IS ALWAYS RIGHT : 2007 M THE FONTE UDLER
  • 16. INTERVISTE USER OSSERVAZIONE PARTECIPANTE TEST DATITRAFFICO SURVEYSEGM ENTA ZIONE SEGMENTAZIONE QUANTITATIVAM : 2007 FONTE UDLER THE USER IS ALWAYS RIGHT
  • 17. 3 LA GESTAZIONE Avanade Confidential – Do Not Copy, Forward or Circulate © Copyright 2011 Avanade Inc. All Rights Reserved.
  • 18. QUANTESONO?
  • 19. QUALI MAS CHIO FEM MINACARATTERISTICHE? STATO PROFES FAMILIARE ETA’ SIONE
  • 20. CHEFACCIAHANNO? Avanade Confidential – Do Not Copy, Forward or Circulate © Copyright 2011 Avanade Inc. All Rights Reserved.
  • 21. QUALENOME?
  • 22. 4 LA NASCITA Avanade Confidential – Do Not Copy, Forward or Circulate © Copyright 2011 Avanade Inc. All Rights Reserved.
  • 23. COME SIPRESENTAALLANASCITA?
  • 24. PERSONASONE PAGE FONTE: 2007 MUDLER THE USER IS ALWAYS RIGHT
  • 25. REALQUOTES FONTE: 2010 PRUITT ADLIN ESSENTIAL PERSONA LIFECYCLE
  • 26. EXECUTIVESUMMARY FONTE: 2010 PRUITT ADLIN ESSENTIAL PERSONA LIFECYCLE
  • 27. POSTER COMPAR ATIVOFONTE: 2010 PRUITT ADLIN ESSENTIAL PERSONA LIFECYCLE
  • 28. ANNUNCIARELA NASCITA
  • 29. 5 LA MATURITA’ Avanade Confidential – Do Not Copy, Forward or Circulate © Copyright 2011 Avanade Inc. All Rights Reserved.
  • 30. BRUTTANOTIZIA Avanade Confidential – Do Not Copy, Forward or Circulate © Copyright 2011 Avanade Inc. All Rights Reserved.
  • 31. DOVEVANNOA VIVERE?
  • 32. SONODEIFANNULLONI? Avanade Confidential – Do Not Copy, Forward or Circulate © Copyright 2011 Avanade Inc. All Rights Reserved.
  • 33. ANALISI FIELDDISCOVERY ANALISI DESK
  • 34. BRAINSTORMING DEFINIZIONESTRATEGY REQUISITI& CONCEPT USER BENCHMARK JOURNEY
  • 35. INFORMATION VISUAL ARCHITECTURE DESIGNDESIGN CONTENT STRATEGY
  • 36. 6 LA PENSIONE
  • 37. SONO STATEDELLE BRAVEPERSONAS?
  • 38. COMECALCOLARE IL ROIDELLE PERSONASIN UN PROGETTO? OBIETTIVO DI BISOGNO DELLA SOLUZIONE DI METRICA BUSINESS PERSONAS DESIGN AUMENTARE LE COMPRO SOLO INSERIMENTO DEI PERCENTUALE DI VENDITE DEL 15% DOPO AVER PREZZI DEI AUMENTO DELLE CONFRONTATO I COMPETITOR A VENDITE DOPO PREZZI CON ALTRI FIANCO DI OGNI L’INTRODUZIONE NEGOZI PRODOTTO DELLA SOLUZIONE DI DESIGN
  • 39. FRANK LONG 2009 THE EFFECTIVENESS OF USING PERSONAS IN PRODUCT DESIGN
  • 40. PERAPPROFONDIRE Avanade Confidential – Do Not Copy, Forward or Circulate © Copyright 2011 Avanade Inc. All Rights Reserved.
  • 41. 2010 2007 2009 PRUITT MULDER LONG ADLIN THE USER IS ALWAYSESSENTIAL PERSONA RIGHT REAL OR IMAGINARY; THE EFFECTIVENESS OF USINGLIFECYCLE PERSONAS IN PRODUCT DESIGNMORGAN KAUFMAN CALIFORNIA: NEW RIDERS 2006 2003 1999 PRUITT COOPER COOPER ADLIN REINAMM THE INMATES ARE RUNNING THE THE ESSENTIALS OF INTERACTION ASYLUMTHE PERSONA LIFECYCLE DESIGN SAMS PUBLISHING MORGAN KAUFMAN WILEY
  • 42. DOMANDE ? Avanade Confidential – Do Not Copy, Forward or Circulate © Copyright 2011 Avanade Inc. All Rights Reserved.