Jan- Christoph Zoels - Supporting sustainable lifestyles


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L'intervento che descrive il progetto “Low carbon lifestyles – enabling behavioral change” realizzato da Experientia e presentato a UXconference 2012

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Jan- Christoph Zoels - Supporting sustainable lifestyles

  1. Making sense of the worldEngaging people in sustainable living and planningJan-Christoph Zoels
  2. CASE STUDY 2010 —Low2No Low carbon living - Sitra/SRV. As part of a team made up Location of international engineering and planning firm Arup Jätkäsaari, Helsinki, Finland 23,000 m2 residential (London) and architectural firm Sauerbruch Hutton 6,000 m2 office & incubator (Berlin), Experientia won an international competition to 1,600 m2 retail and services develop a building block in the city of Helsinki, Finland, which will have low or no carbon emissions. Clients Sitra, Finnish Innovation Fund It has an integrated approach to energy efficiency, with high SRV, developer architectural, spatial and social values and constructed VVO, housing agency with sustainable materials, methods & operations. Time frame Jätkäsaari covers a plan area of 100 hectares of mixed-use 2009 Competition, 1st prize development and infrastructure and will house circa 16,000 2010–11 design phase 2014 Completion inhabitants and 6,000 new jobs. www.low2no.org Designed by Experientia 2
  3. An architectural rendering by Sauerbruch Hutton ofthe future low-to-no carbon district.
  4. CASE STUDY 2010 —Low2No Title Create value through innovative processes. Our approach Experientia is responsible for the workstream “Low carbon Ethnographic research User & stakeholder interviews lifestyles - enabling behavioral change”, designing energy Personas & scenarios demand management solutions such as advanced smart Concept design meters, mobile applications and services as well as designing Participatory design workshops and coordinating “mixed use” service offerings. Prototype development Strategic communications Participatory design processes with stakeholders, local entrepreneurs and future residents ensure the fit within the Our deliverables Finnish culture. Research analysis Behavioral change models Personas & scenarios Concept development Interactive prototypes Designed by Experientia 4
  5. WhyCASE STUDY 2010 — 40% carbon reduction in construction phase compared toLow2No Business As Usual (BAU). Ability to control 18-25% of the 67-year footprint Influence another 10%. Copyright Arup
  6. CASE STUDY 2010 —Low2No European Union Performance of Buildings Directive. 2020: new buildings in the EU will have to consume nearly zero energy and the energy will be to a very large extent from renewable sources. Public authorities - set an example by building, buying or renting such nearly zero energy building as of 31 December 2018. EU regulations on internal energy markets (25.06.09). “Implementing intelligent metering systems with a target of 80% of the population covered by 2020. The installation of smart meters allows consumers to be informed precisely of their consumption and promotes energy efficiency.” Designed by Experientia 6
  7. CASE STUDY 2010 —Low2No Why? Raising people’s quality of life, Increase quality of life Favor agency of individuals while reducing carbon emissions. Increase utility Enable responsiveness/control Provide transparent choices An analysis by Climate Change Capital suggests that Further social cohesion è building sales price increases by 8% Build sense of achievement è rental value rise by 16 to 20% Foster social status Expand aesthetic value Enabler: reduced costs Financial Times: Upfront costs remain the biggest barrier; 13.9.2010 pg 8
  8. CASE STUDY 2010 —Low2No Strategy and approach: Positive cycle of social Support low carbon lifestyle choices interaction, awareness and incentives Reliable information è Invite people into a positive behavioral cycle through Attractive services information-intensive social interactions and incentives. Convenient choices è Provide a multifaceted, easy and convenient set of Rewards and incentives sustainable consumption choices. Social approvals Sense of achievement Designed by Experientia 8
  9. CASE STUDYExperientia 2010 —DesignLow2Noprocess Connectivity and citizen engagement Strategic interventions è Involve local entrepreneurs in developing a competitive Awareness and engagement ecosystem of products, services and initiatives Self assessment è Favour spontaneous participation in the decision making Community action process Cultural leadership è Support stakeholders in creating a synergic team and sharing a common business code è Engage local residents through collaborative and participative activities Designed by Experientia
  10. Create value through innovative processes. Designing low carbon lifestyles - enabling behavioral changeCASE STUDY 2010 —Low2No Decision making Open yard Creative workshop Mock-up Service prototype Blog Interviews Scenario workshop Experience prototype Guided tour Analysis User observation Planning for real Post-occupancy Cultural probe evaluation Definition > Concept > Design > Production info > Construction > Post-occupancy
  11. Tell them and they’ll forget;Demonstrate and they’ll remember;Involve them and they’ll understand”Geller, 1989
  12. Awareness Empowerment Ownership Public Inform Consult Involve Collaborate Empower participation goal Main features Promise to people Referencemethodologies * Designed by Experientia Increasing level of public impact Increasing level of public engagement
  13. CASE STUDY 2010 —Low2No Drivers of behavioral change. Environmental & life constraints Cultural framework è Heating & cooling conditions è Commitment of the public administration è Transport conditions è Continuous monitoring/maintenance programs è Light conditions è Incentives for healthy behaviors è Water and food supply è Continuous improvement programs Motivation and belief Architectural and interface affordances è Green values è Space usage conditions (shared/public/private) è Consumption behaviors è Tracking of/feedback on energy/water/food consumption models è Transport behaviors è Situation awareness of the habits and behaviors of è Knowledge and awareness other consumers (community of peers) Social pressure and constraints è Degree of acceptance of green values è Degree of awareness on the evolution of pollution conditions è Degree of knowledge of behavioral impact on climate
  14. CASE STUDY 2010 —Low2No Title Facilitating and enabling behavioral change. Engagement and Awareness Community actions è Make behavioral change easier and convenient è Utilize social reputation as behavioral enforcer è Present meaningful and contextual information è Co-monitor to effect policy change è Enable choices è Share common values è Create tools for evaluation è Create a pool of shared knowledge è Facilitate cognitive, emotional and sensorial è Enable support networks appraisal Self assessment Leading by example è Translate understanding into actions è Facilitate open dialogue between public/private è Set targets to make information measurable è Make backstory transparent and actionable è Create public incentives to sustain change è Simulate impact or alternatives è Model behaviors è Provide immediate feedback è Provide feedback loops to constantly refine è Reward to create and sustain change processes and policies Designed by Experientia 15
  15. Scenario and persona based approach.CASE STUDY 2010 —Low2No
  16. CASE STUDY 2010 —Low2No Title 50 behavioral change solutions. Experientia designed fifty initial ideas for tools and services that could facilitate behavioral change in Jätkäsaari. These included: • technological solutions, such as • public installations, such as smart meters, dynamic pricing systems, artworks catalyzing energy and data on cost and peak usage; consumption reduction; • participatory solutions, such as • business initiatives to encourage games, competitions, workshops and private and public entities to get websites; involved. Designed by Experientia 18
  17. 2010 —Low2No Commercial, mobility and social services complement the behavioral change intervention.
  18. 2010 —Low2No
  19. CASE STUDY 2010 —Low2No Services: The Food Hub. A “Food Hub”, offering services related to the purchase, consumption and sharing of food, an ethical and sustainable alternative to the products commonly offered in the Finnish market. è Purchase: a sales point and open market to buy biological and seasonal products provided by a network of local producers (Community Supported Agriculture scheme); è Consumption: a 0-miles restaurant, with catering services and a cafeteria providing biological products; è Sharing: cooking courses, a meeting room for cooking lessons and informal work meetings, and a green house. Designed by Experientia 22
  20. CASE STUDY 2010 —Low2No Services: Eco-laundry. Uses highly efficient practices and detergents with a low environmental impact. It provides: è a support service for reusable diapers for individuals and the daycares in the region; è services and lessons in sewing, washing and caring of textiles; è home delivery for individuals and businesses in the area. Designed by Experientia 23
  21. CASE STUDY 2010 —Low2No Services: communal sauna. An eco-friendly response to the presence of a private electric sauna in most Finnish homes. The sauna will be a traditional, wood-fueled sauna, providing spaces for families, friends and small work groups. Communal areas will be furnished with fires and wood logs, with catering provided by the Food Hub. The heat generated by the sauna will be reused to heat local greenhouses. Designed by Experientia 24
  22. CASE STUDY 2010 —Low2No Live & work. In collaboration with various stakeholders Experientia conceptualized incubator, live&work and office facilities. A living lab arrangement will test resulting outcomes. The co-working/incubator space will serve three needs: è incubating start-ups related to Sitra’s innovation programs; è hosting micro start-ups selected by venture funds or external innovation programs; è desk-sharing of professionals from the “public”. Designed by Experientia 25
  23. CASE STUDY 2010 —Low2No Advanced smart meters. The Low2No concept prototype is a holistic, people-centered, advanced smart meter. We have envisioned an empowering smart meter that tracks personal carbon footprint, offers handy tips to reduce it and connects people to a like-minded community. User requirements: è Provide contextual realtime feedback è Analyze personal consumption (energy, water, waste, etc.) è Incentivize reduced consumption through social reward systems è Integrate controls - holistic approach è Design intuitive and meaningful interface controls Designed by Experientia 26
  24. CASE STUDY 2010 —Low2No Check, Compare, Act. We identified core tasks a smart meter must enable: è Check personal energy consumption information, People need clear, quickly understandable information, raising awareness and understanding of real-time visualized in a way that makes sense to them. consumption; è Compare personal consumption with peers, Ability to compare behaviors, products, past behaviors, goals, patterns and trends, services, etc. to averages and comparisons between similar offerings; and goals. è Act to control consumption, through interactions Build from short-term to long-term changes. offering personalized real-time tips and the ability to program and modify household settings. Designed by Experientia 27
  25. CASE STUDY 2010 —Low2No Fast changing smart metering landscape. Nest learning thermostat ”NEST learns from your è Large scale role-outs in US, Europe, Asia temperature adjustments, programs itself to keep you è Efficiency gains for energy providers, less impact on end comfortable, and guides you to users. Why? energy savings. You can control the thermostat from è New entrants into market: Navetas, Intel, Belkin, GE, anywhere using a smartphone, tablet or laptop, and Nest Nest, etc. never stops learning, even as your life and the seasons è Market exit: Google Powermeter, Microsoft Home. Why? change.” è Emergent technologies: energy disaggregation, behavioral learning apps è Extensive market research Designed by Experientia 28
  26. CASE STUDY 2010 —Low2No Insights to improve end user experience. è People use circa 1min a day to monitor energy consumption è Realtime feedback is effective: 5-15% energy reduction (Oxford Uni, Uni of Otago) è Provide motivation to reduce consumption: positive feedback cycle, show top 5 - 9 appliances, tips for energy consumption, goal setting tools è Simplicity of data comparison: less than 7 data points è Influence of display medium impact on customer actions: in-home displays 28%, web portal 9% (Fraunhofer USA) è Connect energy consumption to everyday life: open API, measurable results, continued engagement, social network integration è Engage people in installation process Designed by Experientia 29
  27. CASE STUDY 2010 —Low2No
  28. CASE STUDY 2010 —Low2No Developing applications for smart phones can drive the impact further. As the device is more personal both in terms of data and emotion, the way in which people interact with the Smart System can be made more spontaneous and enjoyable. Designed by Experientia 38
  29. CASE STUDY 2010 —Low2No Award-winning service design. Experientias service platform design for Low2No won the prestigious Italian National Prize for Innovation in Services, 2011. The Low2No service platform will contribute to making sustainability an integral part of the daily activities and lives of the residents and workers of the area. Experientia worked with carefully selected local entrepreneurs to design multiple businesses with a good fit with the soul and mission of the zone. Designed by Experientia 40
  30. ExperientiaTorino (HQ)Via Cesare Battisti 1510123 TorinoItaliaT +39 011 812 9687F +39 011 813 4121info@experientia.comwww.experientia.com