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Rs

  1. 1. 1 Universities play a marginal role in international TV news, but they are covered much more favorable than other protagonists, like, e.g., politicians. Universities profit especially from awards and prizes. Basis: 528,415 reports about protagonists (at least 5 seconds) on 20 international TV news programs Universities with low visibility on TV screens Coverage of universities in international TV news, May 2013-April 2014 Evaluation of universities with other types of protagonists Universities UN Political protagonists Business protagonists 0% 20% 40% 60% 80% 100% negative no clear tone positive Univer- sities 0,6% UN 0.9% Politics 38.2% Business 11.2% other 49.0%
  2. 2. 2 TV news has mostly lost sight of the MDGs. News selection focused on climate change, an issue which has received much more coverage some years ago. But climate-related topics dominated reporting in this field. Basis: 2,188 reports about the UN and its affiliates (at least 5 seconds) on 20 international TV news programs Climate change and AIDS most prominent Coverage of the UN in international TV news, May 2013-April 2014 Relevant topics related to the MDGs Climate change Climate conferences Research: Climate Weather Catastrophes AIDS Climate protection Food shortages Education Social situation of children Nuclear energy Social situation of women Development aid CO2 emissions Environment in general Discrimination against women AIDS: Prevention Rape/sexual Abuse Research: Environment Gender Equality Housing UN Millenium Development Goals AIDS: Medicines 0% 20% 40% 60% 80% 100% negative no clear tone positive Climate change Climate conferences Research: Climate Weather Catastrophes AIDS Climate protection Food shortages Education Social situation of children Nuclear energy Social situation of women Development aid CO2 emissions Environment in general Discrimination against women AIDS: Prevention Rape/sexual Abuse Research: Environment Gender Equality Housing UN Millenium Development Goals AIDS: Medicines 0 20 40 60 80 100
  3. 3. 3 As the media image of the UN is largely shaped by the great international conflicts and their impact on the civil population, the expertise of UN scientists did not show up very prominently in TV news. Basis: 2,188 reports about universities (at least 5 seconds) on 20 international TV news programs IPCC expert tops the list Coverage of the UN in international TV news, May 2013-April 2014 Academics named in UN coverage Pachauri, Rajendra Stocker, Thomas Sutton, Rowan Stott, Peter Plattmer, Gain-Kasper Qin, Dahe Opondo, Maggie Loomis, Dana Sellstrom, Ake Diffenbaugh, Noah 0 1 2 3 4 5 6 7 negative no clear tone positive
  4. 4. 4 While the media report in a positive way about research and science, universities face the same risks as other institutions, that evolve out of scandals and organizational problems. Some universities only got into the news because of a gun rampage. Basis: 2,188 reports about universities (at least 5 seconds) on 20 international TV news programs Pure science makes for good news Coverage of universities in international TV news, May 2013-April 2014 Topic structure – ton of coverage for different topic groups Science and technology Research PR/Image/Scandals Domestic security/crime Diseases/health Social issues Education policy Health policy Domestic policy Sports Accidents, catastrophies Personality HR Party politics Environment 0% 20% 40% 60% 80% 100% negative no clear tone positive Science and technology Research PR/Image/Scandals Domestic security/crime Diseases/health Social issues Education policy Health policy Domestic policy Sports Accidents, catastrophies Personality HR Party politics Environment 0% 2% 4% 6% 8% 10% Issues Organization
  5. 5. 5 In order to be attractive for TV journalists, science should either have a direct relevance to its public, like health issues, or provide interesting footage, which is the easiest for physics and space explorers. Basis: 2,188 reports about universities (at least 5 seconds) on 20 international TV news programs Health and physics dominated science reporting Coverage of universities in international TV news, May 2013-April 2014 Research topics and areas of research Reserach: Health/diseases Physics Organ transplants Biology Diseases, other Health reform Gene technology Cancer Health in general Climate change Research: Social issues Research: Climate/weather Mental health Interest rates 0% 20% 40% 60% 80% 100% negative no clear tone positive Reserach: Health/diseases Physics Organ transplants Biology Diseases, other Health reform Gene technology Cancer Health in general Climate change Research: Social issues Research: Climate/weather Mental health Interest rates Floods 0% 1% 2% 3% Science topics
  6. 6. 6 There is no clear pattern that explains the news selection with regard to universities. Some are present, because of the expertise of individual professors, while others profit from the local connection to the broadcasters. Basis: 2,188 reports about universities (at least 5 seconds) on 20 international TV news programs Swiss universities are best connected to their TV stations Coverage of universities in international TV news, May 2013-April 2014 Evaluation of protagonists ETH Zurich University of Zurich Harvard Yale Imperial College, London Oxford Bern IE Business School University of South Africa Walter Sisulu University LSE Münster Cambridge Duisburg-Essen Basel FU Berlin 0 20 40 60 80 100 negative no clear tone positive ETH Zurich Harvard Yale LSE Oxford Beijing Chicago Stanford Berkeley VU Brussels Al-Ashar, Cairo Kings College University Zurich Bern Cambridge 0 10 20 30 40 negative no clear tone positive Foreign news
  7. 7. 7 Although Italian and South African TV took a more critical stance towards universities, negativity was not excessive. The high share of neutral reports indicates that universities and their scientists are mostly quoted as expert on other issues. Basis: 2,188 reports about universities (at least 5 seconds) on 20 international TV news programs French and British news reported most neutrally Coverage of universities in international TV news, May 2013-April 2014 Evaluation of universities in different media markets France Germany Italy South Africa Spain Switzerland UK US 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% negative no clear tone positive

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