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1115 wed  leven grigson updated
 

1115 wed leven grigson updated

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  • http://crappygraphs.com/user_graphs/?id=7370
  • http://crappygraphs.com/user_graphs/?id=7370
  • http://crappygraphs.com/user_graphs/?id=7370
  • http://crappygraphs.com/user_graphs/?id=7370

1115 wed  leven grigson updated 1115 wed leven grigson updated Presentation Transcript

  • Patron-Driven E-booksThe promise and the (potential) pitfalls Anna Grigson
  • Patron-driven e-booksaka patron-driven acquisition (PDA)aka demand-driven acquisition (DDA)
  • Patron-driven e-books• The problem: What’s going wrong with existing business models?• The promise: What do patron-driven e-books offer?• The pitch: Patron-driven business models• The practicalities: Implementing patron-driven e-books• The promise … and the pitfalls? Does PDA deliver?• Discussion …
  • Patron-driven e-books• The problem: What’s going wrong with existing business models?• The promise: What do patron-driven e-books offer?• The pitch: Patron-driven business models• The practicalities: Implementing patron-driven e-books• The promise … and the pitfalls? Does PDA deliver?• Discussion …
  • The problem £ User reads book Everyone happyLibrary pays Book made for book available Book not used Librarian unhappy
  • The problem Book available User happy User looks for book Book not available Everyone unhappy
  • The problem what what 40% library users ??? = waste has want = unsatisfied customers
  • Patron-driven e-books• The problem: What’s going wrong with existing business models?• The promise: What do patron-driven e-books offer?• The pitch• The practicalities• The promise … and the pitfalls?• Discussion …
  • The promise £ Book made available IF user reads book Usage triggers payment
  • The problem what what library users has want
  • The promise what library has = what users want
  • The promise what what 0% library users waste has want
  • The promise  Automatic processes save library staff time £ what what library users has want Users get ‘just in time’  Librarians get better value  Create a collection access to the content by removing the need for which is a better fit they want ‘just in case’ purchase to user needs
  • Patron-driven e-books• The problem• The promise• The pitch: Patron-driven business models• The practicalities• The promise … and the pitfalls?• Discussion …
  • Patron-driven e-books1. Purchase model2. Rental (or loan) model3. Capped pay-per-view4. Evidence based selection
  • The pitch: Purchase model
  • The pitch: Purchase modelStep 1: E-books made available to users Supplier platform Library catalogueLibrary sets selection criteria Supplier de-duplicates against• price • publisher e-books already owned by library• subject • language• date • readership
  • The pitch: Purchase modelStep 1: E-books made available to users Supplier platform Library catalogue £ Supplier activates Library adds selected books selected e-books on to catalogue and/or their platform discovery system
  • The pitch: Purchase modelStep 2: Users read e-books and trigger purchases Supplier platform Library catalogue £Some use for free Further use automatically triggers purchase• First user • Second user• Reading for a few minutes • Reading / viewing for 10+ minutes• Viewing a few pages • Printing or downloading
  • The pitch: Purchase modelStep 3 (optional): PDA stopped
  • The pitch: Purchase modelStep 3 (optional): PDA stopped Supplier platform Library catalogue Supplier stops access to Library deletes catalogue records any books not purchased for any books not purchased
  • The pitch: Purchase model• Collection of 100 books• List price £10 each Number Number Purchase Fee per Total cost of books of uses model book 100 books 0 0% £ 0 £0
  • The pitch: Purchase model• Collection of 100 books• List price £10 each Number Number Purchase Fee per Total cost of books of uses model book 100 books 0 0% £ 0 £0 20 books 1 0% £ 0 £0
  • The pitch: Purchase model• Collection of 100 books• List price £10 each Number Number Purchase Fee per Total cost of books of uses model book 100 books 0 0% £ 0 £0 20 books 1 0% £ 0 £0 10 books 2 100% £10 £100
  • The pitch: Purchase model• Collection of 100 books• List price £10 each Number Number Purchase Fee per Total cost of books of uses model book 100 books 0 0% £ 0 £0 20 books 1 0% £ 0 £0 10 books 2 100% £10 £100 5 books 3 0% £ 0 £0
  • The pitch: Purchase model• Collection of 100 books• List price £10 each Number Number Purchase Fee per Total cost of books of uses model book 100 books 0 0% £ 0 £0 20 books 1 0% £ 0 £0 10 books 2 100% £10 £100 5 books 3 0% £ 0 £0 10 books £10 £100
  • The pitch: Rental model coming soon
  • The pitch: Rental modelStep 1: Library + Supplier set up collection to offer to users Same as purchase model
  • The pitch: Rental modelStep 2: Users read e-books and trigger purchases Supplier Library £ £ First user triggers Second user triggers temporary loan at purchase at full price % of full price
  • The pitch: Rental modelStep 3 [optional]: Any books not purchased are withdrawn Same as purchase model
  • The pitch: Rental model• Collection of 100 books• List price £10 each Number Number Rental Fee per Total cost of books of uses model book 100 books 0 0% £0 £0
  • The pitch: Rental model• Collection of 100 books• List price £10 each Number Number Rental Fee per Total cost of books of uses model book 100 books 0 0% £0 £0 20 books 1 10% £1 £20
  • The pitch: Rental model• Collection of 100 books• List price £10 each Number Number Rental Fee per Total cost of books of uses model book 100 books 0 0% £0 £0 20 books 1 10% £1 £20 10 books 2 100% £ 10 £100
  • The pitch: Rental model• Collection of 100 books• List price £10 each Number Number Rental Fee per Total cost of books of uses model book 100 books 0 0% £0 £0 20 books 1 10% £1 £20 10 books 2 100% £10 £100 10 books £11 £120
  • The pitch: Rental model Number of uses Purchase model Rental model Cost per book £10 £11 Total spend £100 £120 But not a like-for-like comparison • Definition of ‘use’ may differ, so may get more use of a rental e-book before triggering a payment • Rental models often allow the library to choose how many rentals are made before a book is purchased
  • The pitch: Rental model• Collection of 100 books• List price £10 each• Purchasing on 3rd use Number Number Rental Fee per Total cost of books of uses model book 100 books 0 0% £0 £0 20 books 1 10% £1 £20
  • The pitch: Rental model• Collection of 100 books• List price £10 each• Purchasing on 3rd use Number Number Rental Fee per Total cost of books of uses model book 100 books 0 0% £0 £0 20 books 1 10% £1 £20 10 books 2 10% £1 £10
  • The pitch: Rental model• Collection of 100 books• List price £10 each• Purchasing on 3rd use Number Number Rental Fee per Total cost of books of uses model book 100 books 0 0% £0 £0 20 books 1 10% £1 £20 10 books 2 10% £1 £10 5 books 3 100% £ 10 £50
  • The pitch: Rental model• Collection of 100 books• List price £10 each• Purchasing on 3rd use Number Number Rental Fee per Total cost of books of uses model book 100 books 0 0% £0 £0 20 books 1 10% £1 £20 10 books 2 10% £1 £10 5 books 3 100% £ 10 £50 5 books £ 12 £80
  • The pitch: Purchase vs rental model Books Books Cost Total viewed owned per book costs Purchase 20 10 £10 £100 Rental x 2 20 10 £11 £120 Rental x 3 20 5 £12 £ 80
  • The pitch: Purchase vs rental model Books Books Cost Total viewed owned per book costs Purchase 20 10 £10 £100 Rental x 2 20 10 £11 £120 Rental x 3 20 5 £12 £ 80 Rental x 4 20 2 £13 £ 55
  • Comparing costs Books Total Purchase Rental Rental owned costs costs costs costs % Purchase 10 £100 £100 £0 0% Rental x 2 10 £120 £110 £10 8% Rental x 3 5 £ 80 £ 60 £20 25% Rental x 4 2 £ 55 £ 26 £29 53%
  • The pitch: Capped pay-per-view modelStep 1: Collection made available Supplier Library
  • The pitch: Capped pay-per-view modelStep 2: Users read e-books and trigger purchases Supplier Library £ £  £ £ Each user triggers If payments add up If payments don’t reach small payment per to full price of book, full price of book, book is page / download book is purchased withdrawn at end of deal
  • The pitch: Capped pay-per-view model Don’t pay for item until proven high demand (unlike purchase model) Don’t pay more than 100% of list price (unlike rental model) Could spend 90% of purchase price but still not own a book
  • The pitch: Evidence Based SelectionStep 1: Collection made available Supplier Library £Collection made available Library pays agreed feefor agreed period in advance
  • The pitch: Evidence Based SelectionStep 2: Users read books Supplier Library   Users have unlimited Librarians can see which access to whole collection, titles are being used with no cost per view
  • The pitch: Evidence Based SelectionStep 3: At end of year … EITHER Supplier Library   £ Library pays another Users continue to have Library continues to fee access to collection for monitor usage a further year
  • The pitch: Evidence Based SelectionStep 3: At end of year … OR Supplier Library   £ Library reviews usage Books chosen do not Access to other books and choose which books have to match those with is switched off to keep, up to value of highest usage fee paid at start
  • The pitch: Evidence-based selection
  • Patron-driven e-books• The problem• The promise• The pitch• The practicalities: Implementing patron-driven e-books• The promise … and the pitfalls?• Discussion …
  • The practicalities1. Choosing a model • Chose rental model • Set aside £10,000 funding • Aimed to run pilot for one term, possibly two
  • The practicalities2. Selecting the books • Excluded books costing more than £250 • Excluded some languages • Included all subjects • Excluded non-academic publishers  Finding criteria to exclude ‘unsuitable’ books was difficult
  • The practicalities
  • The practicalities2. Selecting the books • Excluded books costing more than £250 • Excluded some languages • Included all subjects • Excluded non-academic publishers  Finding criteria to exclude ‘unsuitable’ books was difficult  De-duplicating against existing e-books was difficult = 120,000 books
  • The practicalities3. Loading the records • Loaded into catalogue in batches of 10,000 • Delay in transfer from library catalogue to discovery system • Not activated in link resolver
  • The practicalities4. Setting the thresholds • Set to purchase on 4th loan • Each user limited to 3 loans per day • Length of loan limited to 1 day • No mediation • No publicity
  • The practicalities5. Running the pilot • First use within 30 minutes of adding records to catalogue • First purchase within few days • All funds used within six weeks • PDA stopped
  • Patron-driven e-books• The problem• The promise• The pitch• The practicalities• The promise … and the pitfalls? Does PDA deliver?• Discussion …
  • The promise and the pitfalls what what library users has want Users get ‘just in time’  Create a collection access to the content which is a better fit they want to user needs
  • The promise and the pitfalls Number of titles viewed Number of titles viewed for free 565 900 Number of titles loaned or purchased
  • The promise and the pitfalls what what 40% library users = waste has want
  • The promise and the pitfalls £ Librarians get better value by removing the need for ‘just in case’ purchase
  • The promise and the pitfalls Loan vs purchase spend 30% purchases 70% loans
  • The promise and the pitfalls High spending on loans = failure?
  • Patron-driven e-books 4% 4% Loans and purchases Number of titles with 1 loan 15% Number of titles with 2 loans 77% Number of titles with 3 loans Number of titles purchased
  • The promise and the pitfalls I want to buy high use books Purchase model buys too much here?
  • The promise and the pitfalls I want to buy high use books Rental model spends too much here?
  • The promise and the pitfalls High spending on loans = success?
  • The promise and the pitfalls I want to buy high use books I’m happy to pay to rent low use material
  • The promise and the pitfalls I’m happy to just rent …
  • Patron-driven e-books £ funding still available? book still available?
  • Patron-driven e-books• The problem• The promise• The pitch• The practicalities• The promise … and the pitfalls?• Discussion …
  • Anna Grigson anna.grigson@rhul.ac.ukGraphics from fotalia.comGraphs from crappygraphs.com