Big data is defined as the technological paradigm that allows researchers to conduct an efficient analysis of vast quantities of data that is made available through the current practices.It is the collection of scientific and engineering methods and tools that help in making the best of massive amounts of available data. Big data addresses not only storage issues, but also issues related to accessibility, distribution, analysis, and effective visual presentation of data and analysis. More precisely, communication also entails understanding and monitoring the entire body of public and openly available communication such as messages and content that is publicly exchanged on social media.