In order to help you capitalise on your firm’s digital capabilities, the Turner Little team shares ten ways you can use your company website to communicate with consumers. Importance of website If you develop a company website, you can attract new business to your firm. Yet you must ensure the site engages consumers for it be effective. Before you set up a company website, outline its purpose e.g. gathering leads, and what you want visitors to do e.g. buy products from your company. This will allow you to determine how to target your website to your typical consumer market.

1. Ten Ways to Use Your Website to Communicate with Consumers
Inordertohelpyoucapitaliseonyourfirm’sdigital capabilities, the TurnerLittle teamsharestenways
you can use your company website to communicate with consumers.
Importance of website
If you develop a company website,you can attract new business to your firm. Yet you must ensure
the site engages consumers for it be effective. Before you set up a company website, outline its
purpose e.g.gatheringleads, andwhatyouwantvisitorstodoe.g. buy productsfromyour company.
This will allow you to determine how to target your website to your typical consumer market.
Ten communication tips
After this, you need to ensure that you company website can be utilised as a tool of customer
communication to maximise its effectiveness. Here are ten things you can do to achieve this aim:
1) State clear value proposition: You only have 10 seconds to engage a new customer when they
visityourwebsite.Youneedtostate a clearvalue propositiontohook theirinterest.We’dadvise
you to ensure yourdomain/home page makesitclear who youare, what you do and what steps
a visitorcan take to utilise yourservices,toshow themwhytheyshouldstaybeyond10seconds.
2) Developcoherentbrand:Youneedtobuildaconsistentbrandonyourwebsite tofoster trustand
memorability, so you ultimatelymake an impressionon consumers.Therefore, you should keep
the optics of your site e.g. tone, content, language, fonts and colours, consistent to develop a
brand consumers will trust.
3) Launch a blog: If yousetupa blogyoucan establishyourself asathoughtleaderinyourfield.This
will showvisitorsthatyou’re areliablesource of industryinformation,andpersuade themtokeep
visitingyourcompany’s website.Youmightalsowanttothinkaboutprovidinghigh-value content
e.g.case studiesand white papers,toturnyoursite intothe go-to-place forindustryknowledge.
4) Set up an about page: Most customersdon’t make theirmindsup afterseeingyourhome page.
Theywantto findoutmore aboutwhoyouare before theymake anyfinal decisions.Youneedto
provide them with an ‘about’ page on your website to show them who you are, and why they
should choose your firm.
5) Explainyour firms’operations:If youintroduce anew product,consumerswillwantto know how
useful it is, to determine whether they should buy it. Upload videos, infographics etc. to show
consumers how your firm operates. You should also upload your client portfolio and previous
consumer testimonials to illustrate your track record for success.
6) Add social buttons: Increasingly, consumers are turning to social media to research businesses,
so you need to ensure they can easily findyou on siteslike Facebook. We’dsuggest you feature
social media buttons prominentlyon every page your website to make it as easy as possible for
customers to click onto your social media profiles.
7) Include apresspage:Sayingyou’re anindustrythought-leaderwithatrackrecordforsuccessisn’t
enough.Youneedtoshowcustomersthatreliable sourcesof informationsuchasnewspaperssay

2. the same thing. If you include a regularly updated press page on your company website, you’ll
constantly illustrate to consumers why they’ll receive effective service with your firm.
8) Provide live chat: You might want to thinkabout providinglive chatserviceson your website so
consumerscanaddresstheirenquiriestoyourteampersonally.If youshow avisitorthatyoucare
enough to take time to address them, they’re more likely to become a customer. Live chat also
allows you to gather the customer feedback you need to improve your service.
9) AnswerFAQs: As yourcompanygrows,you’ll receivecertainquestionsoverandoveragain.Save
yourself time andanswerthem ina FAQs page on your website.Not onlywill thismake it easier
for customerstofindanswersfortheirquestionsbutincrease conversations,giving youideasfor
future blog/content topics.
10) Establish clear calls to action: Once you’ve hooked a visitor’s interest,you needto make it easy
for themtouse your services.If youestablishclear ‘callstoaction’ suchas “booka consultation,”
or “work with us”, you can link it them to appropriate pages e.g. sign up.
Turner Little
If you use these tips, you’ll be able to develop an effective company website which engages with
consumers to attract new revenue. Turner Little provides you with a range of internet services that
you can use to help build your company’s digital presence.
Turner Little was foundedin 1998 and it has since become a well-established UK based professional
Company Registration Agents, Registered Bank Intermediaries and Business Consultants, as well as
Trust providers.