This document discusses a luxury brand entering the Indian market in 2003. It notes that the luxury goods market in India was $4 billion at the time but projected to grow to $30 billion, representing opportunities for the brand. The brand has a distinguished heritage but historically only sold a few units with a waiting list. It aims to target royals, rich businessmen, NRIs, CEOs, film actors, and "closet spenders" in India. Customer buying behaviors for luxury goods include desires for exclusivity, quality, status symbols, and self-indulgence. The document considers whether the luxury mall concept could work in India by associating the brand with talented people and triggering tastes for luxury lifestyles.