3. Why use Motorsport as part of your marketing mix
• To win more fans to buy your products and services
• Because it is measureable?
• To obtain TV exposure?
• To entertain your customers and network them with your prospects?
• To promote your brand to a new audience?
• To gain market share?
4. Trackside
Spectators
Total spectators in 2012
British Touring Car Championship
British GT Championship
British Superbike Championship
371,000
200,000
400,000 9 million TV Viewers
19 million TV Viewers
2 million TV Viewers
5. Trackside
SpectatorsBritish GT Spectators
British Touring Car Championship Spectators
British Superbike Championship Spectators
60% Male 40% Female
Dominated by ABC1 Demographic
Dominated by ABC1 Demographic
90% Male 10% Female
75% Male 25% Female
58% ABC1 Demographic
12. Entertain your
clients
Corporate hospitality
Drivers presentation and Q & A with your guests.
Hosted pit visits
Professional hosts
Network existing clients and prospects
Brilliant food and drink
Motivate employees
Reward clients and employees
15. Thank you
For more information contact:
Trevor Steggles
+44 1279 833933
+44 7768 060282
e-mail:- trevor@motorsport@work.com
Web: www.motorsport@work.com