1. Enterprise Analytics
Jack Kiatmysack
Premier Support Account
Specialist

2. •Manage large customers within Northeast US
and Canada.
•Responsible for getting customers ready for
Salesforce releases, providing best practices for
Salesforce.com features and driving success
with customers that subscribe to Premier
Success.
•Administrator/developer, business
analyst, project manager and Sales Engineer at
a number of organizations from online media to
non-profit and consulting since 2006.
Jack Kiatmysack
•Certified Developer, Advanced
Premier Support Administrator, Service and Sales Cloud
Account Specialist Consultant.

3. Safe Harbor Statement
“Safe harbor” statement under the Private Securities Litigation Reform Act of 1995: This presentation and the oral
remarks that accompany it contain forward-looking statements the achievement of which involves risks, uncertainties
and assumptions. If any such risks or uncertainties materialize or if any of the assumptions proves incorrect, our
results could differ materially from the results expressed or implied by the forward-looking statements we make. All
statements other than statements of historical fact could be deemed forward-looking, including any statements
concerning new, planned or upgraded services or technology developments, any projections of subscriber
growth, earnings, revenues or other financial items and any statements regarding strategies or plans of management
for future operations, statements of belief and statements about future customer contracts or future customer use of
our services.
The risks and uncertainties referred to above include - but are not limited to - interruptions or delays in our service or
our Web hosting; our ability to complete and successfully release new and improved versions of our on-demand
platform and development environment; our new business model; problems integrating, launching or operating
services based on newly acquired businesses or technologies, breach of our security measures; possible fluctuations
in our operating results and rate of growth; the emerging market in which we operate; our relatively limited operating
history; our ability to hire, retain and motivate our employees and manage our growth; competition; our ability to
continue to release and gain customer acceptance of new and improved versions of our CRM service; unanticipated
changes in our effective tax rate; fluctuations in the number of shares outstanding; the price of such shares; foreign
currency exchange rates and interest rates.
Further information on these and other factors that could affect our financial results is included in the reports on Forms
10-K, 10-Q and 8-K and in other filings we make with the Securities and Exchange Commission from time to
time, including our Form 10-K for the fiscal year ended January 31, 2007. These documents are available on the SEC
Filings section of the Investor Information section of our website at www.salesforce.com/investor.
Any unreleased services or features referenced in this or other press releases or public statements are not currently
available and may not be delivered on time or at all. Customers who purchase our services should make purchase
decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not
intend to update these forward-looking statements, except as required by law.

4. Objectives: By the end of this session…
 Vision of Enterprise Analytics
 Power of Enterprise Reporting a.k.a. Joined Reports
 On-the-fly-Segmentation a.k.a. Bucket Fields
 Cross-Filters
 Be an Enterprise Analytic Guru with these tools

5. Why Enterprise Analytics? For PE, EE and UE
 Why did we develop/enhance this feature?
– Customer demand – IdeaExchange
– Move from production report to BI
– Sophisticated tools for building flexible, powerful
reports. You no longer need to spend hours in Excel or
third-party business intelligence apps to gain business
insight
– Lets business users create the reports they need to
gain decision-making insights against a deep and rich
set of business data
 How does this feature set us apart in the
industry?
– Only on-demand platform to have multiple queries
bound together.

6. On-the-fly-Segmentation a.k.a. Bucket Fields
 Companies will have the ability to categorize any
aspect of their business (e.g. customers, deals,
employees) on the fly
 Add up to five bucket fields per report, each with up to 20
buckets.
 Let‟s take a look:

7. Cross-Filters
 Companies will be able to cross filter and manipulate
report and analytics data based on any object.
 Create up to three cross filters per report.
 Add up to five subfilters for each cross filter.
 Let‟s take a look:

8. Power of Enterprise Reporting a.k.a. Joined
Reports
 Companies will be able to look across multiple pieces
of the business.
 You can create up to 5 "blocks" within a joined
report.
 Each "block" can have up to 5 of it's own filters.
 Let‟s take a look:

9. Analytics Bells and Whistles
 Dynamic Dashboard Filters increase
 Post your dashboard to Chatter
 Report Homepage Changes

10. Get the most out of your Salesforce Data
 http://www.salesforce.com/us/developer/docs/wor
kbook_analytics/workbook_analytics.pdf
 http://na1.salesforce.com/help/doc/en/salesforce_
spring12_release_notes.pdf

11. Summer „12 Sandbox preview
 The Sandbox Preview window for Summer „12 is scheduled to
begin May 11, 2012. If you would like your Sandbox organization to take
part in the Summer ‟12 Preview, your Sandbox will be upgraded on May
11, 2012. If you decide to stay on the current Spring ‟12 release, your
Sandbox will not be upgraded to Summer „12 until June 9, 2012. You
may need to take action by May 4, 2012 in order to sign-up for the
Summer ‟12 Preview.
What Do I Need to Do?
Plan for the Preview: From now until May 4, 2012, decide if you would
like your Sandbox to take part in the Summer ‟12 Preview. Follow the
steps below for each Sandbox org that you have.
 http://blogs.salesforce.com/product/2012/04/summer-12-sandbox-
preview-instructions.html

12. Q&A

13. Thank you!