In a word... nope! Don't kid yourself. One of the more profound observations made by the well know TV host, Dr. Phil is the fact that people don't think about you nearly as often as you might think! However, when it comes to personal visibility it's not really about those that know you well enough that they might be prone to think about you. It's about those that don't know you at all or all that well.

1. Tom
McCollum
is
a
visibility
&
personal
brand
thought
leader
and
highly
regarded
auto
industry
innovator
and
CEO.
Tom
recently
co-­‐founded
SCORESTRONG™,
a
new
First
Impression
Resource™
and
Personal
Brand
platform.
Surely People Know Who I Am!
Published by Tom McCollum 2013
In a word... nope! Don't kid yourself. One of the more profound
observations made by the well know TV host, Dr. Phil is the fact that people
don't think about you nearly as often as you might think! However, when it
comes to personal visibility it's not really about those that know you well
enough that they might be prone to think about you. It's about those that
don't know you at all or all that well.
It's this group that you must learn to nurture and develop. It's this group
that can produce unexpected but extraordinary opportunities.
Opportunities that you're likely missing out on and you don't even know it.
The funny thing is, the opportunity givers don't know they're missing you
anymore than you knew you were missing them. Let's bridge that gap,
huh?

2. Tom
McCollum
is
a
visibility
&
personal
brand
thought
leader
and
highly
regarded
auto
industry
innovator
and
CEO.
Tom
recently
co-­‐founded
SCORESTRONG™,
a
new
First
Impression
Resource™
and
Personal
Brand
platform.
You'll get around to it, you say? You'll start soon? You've been meaning to
do it? Bullshit. Personal visibility campaigns are just like diets and
exercise––we all dread getting started and we put it off as long as we can!
And yes, it is a lot of work. And no, it won't be as bad as you think in terms
of getting started––it never is. And just like every diet and every exercise
program, you'll be glad you did and it will be worth it. And once you finally
get started you'll want to build and build and build––that's a fact.
Face this fact: You're on an inexorable path to a relationship with
technology and it's not so much a matter of if you'll adapt or not. It's really
a matter of how far behind you'll choose to be before you get started. It can
either be a proactive decision to get engaged or if you wait long enough the
decision gets made for you––the latter being the drag-along option. Don't
get left behind!
Before you know it, your social resume will be complete and properly
displayed on a number of connectivity platforms. With these platforms
working together your visibility will be significantly enhanced, your name
will be showing up on the first page of the various search engines and if you
play your cards right––your name might just appear when someone
googles your profession or principal skill set... that would be the pinnacle of
personal branding and visibility! The visibility platforms at your disposal
like LinkedIn, AboutMe and Brand Yourself are significant and very
effective at telling your story in a compelling and meaningful way.
Establish a presence on all, perfect your social resume content and
optimize your visibility––the sooner the better.
Be assured of one very compelling fact: There are some important people
out there looking for the right person to match with their current
opportunities, so make sure they have the best odds and opportunity to
find you––you'll both be better for it.
It's time to start scheming, don't you think?