Simple	
  ways	
  to	
  highlight	
  your	
  
expertise	
  at	
  the	
  top	
  of	
  Google	
  
	
  
	
  
	
  

1.	
  

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Simple ways to highlight your expertise at the top of Google with Linkedin

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Simple ways to highlight your expertise at the top of Google with Linkedin

  1. 1. Simple  ways  to  highlight  your   expertise  at  the  top  of  Google         1.   Your  Linkedin  summary  is  not  only  seen  by  people  in   Linkedin.  It’s  seen  by  anyone  who  searches  for  you  online  too.   2. Linkedin  is  very   highly  rated  by   Google  in  SEO  terms.   4.   3.  So  if someone searches for you online, your Linked profile is often one of the 1st things to show up.     People will see your profile headline. 5.  So  write  a  profile   headline  that  gives   a  description  of   what  you  do  and   who  you  help,  not   one  that  just  states   your  job  title.     6.  Make  sure  your  headline  explains  what  you  do,  who  your  ideal   customers  are  and  the  types  of  problem  you  solve  for  them.     7.  By  including  keywords  in  your  headline   (and  profile  summary),  you’re  more  likely   to  show  up  in  Google  searches.   8.   It’s a simple way to start raising your profile as an expert in your field and building up a strong online presence.   Helping  you  get  more  leads  from  Linkedin  in  3  easy  steps   W:  tommallens.com   E:  tom@tommallens.com   T:  01926  678  920                      M:  07917  005  938                      @TomMallens  

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