This document discusses the codes and conventions of music videos. It identifies the main conventions as the style, camera work, editing techniques, sound, mise-en-scene elements like props, lighting and costumes, and notions of looking or stereotyping. Music videos can take the form of a performance, narrative, or mixture of both. An example music video analyzed is "Black Magic" by Little Mix, which uses a combination of performance and narrative elements to tell a story and convey its message through visuals.

1. Music videos: codes and conventions
The conventions of a music video vary depending on
genre of music. However, the general conventions
include:
• The Style
• The Camera
• The Editing Techniques
• The Sound (non diegetic and diegetic)
• Mise en Scene – props, lighting, costume – hair and
makeup, location/setting, and colours.
• Notions of looking - stereotyping

2. The Style
Music videos tend to be either:
• Performance
• Narrative
• A Mixture of the two

3. https://www.youtube.com/watch?v=Ob7vObnFUJc

4. https://www.youtube.com/watch?v=wdGZBRAwW74

5. https://www.youtube.com/watch?time_continue=1&v=R7UrFYvl5TE

6. ‘Black Magic’ by Little Mix
What kind of music video is Little Mix’s Black Magic and
how can you tell?
https://www.youtube.com/watch?v=MkElfR_NPBI
Black Magic is a performance music video/music video
with a narrative.
In the video, the main events that take place are…
This is/is not in chronological order because…
The message of this music video is…
I think this is/is not an effective music video because…