Facebook, Twitter, Instagram, Pinterest and YouTube are just some of the most popular social media platforms used across the globe. You can use these platforms and some other social sites to market, share or promote your copy for effective content marketing.

1. Facts About Social Media Platforms

2. These facts and statistics about social media platforms may
become helpful for businesses who aim to:
• Increase brand awareness
• Establish trust and credibility with their customers
• Share valuable content that will educate the online community
• Build relationships that will generate more leads
This information can also help them to understand:
• Who is using social media platforms
• Why and how each social media platform is used
• What proportion of the population is actively engaged in social
media platforms

3. In the UK..
• The number of people who use social media on their mobile
devices is increasing
• 38 million of the 64.1 million people in the country have active
social media accounts
• The number of active social media accounts has increased by 6%
from January 2014

4. Did you know that..
• Facebook has 1.4 billion active
users
• In Europe, over 223 million people
are on Facebook
• Facebook remains the default
social networking site for almost
all online UK adults – 96%

5. Did you know that..
• Twitter has 302 million active users
• 80% of Twitter users are on mobile
devices
• There are 500 million tweets sent
per day
• An average Twitter user follows
five or more businesses. 37% of
Twitter users will buy from a brand
they follow
Tweets with images receive 18% more clicks, 89% more
favorites and 150% more retweets.

6. Did you know that..
• Instagram has 300 million users
• 70 million photos and videos
are sent every day
• 50% of comments are posted in
the first 6 hours
• “@mentions” in captions
receive 56% more engagement

7. Did you know that..
• 70 million users are on Pinterest
• 75% of Pinterest usage occurs on
mobile devices
• 88% purchase a product they pinned
• 93% of pinners shopped online in the
past 6 months

8. Did you know that..
• YouTube is the second largest
social networking site
• YouTube is localised in 75
countries and available in 61
languages
• People watch hundreds of
millions of hours on YouTube
and generate billions of views
each day

9. Facebook, Twitter, Instagram, Pinterest and YouTube
are just some of the most popular social media
platforms used across the globe.
You can use these platforms and some other social
sites to market, share or promote your copy for
effective content marketing.

10. Sources
• http://www.factslides.com/s-Facebook
• https://www.linkedin.com/pulse/33-social-media-facts-statistics-you-should-know-2015-jeff-bullas
• http://www.rosemcgrory.co.uk/2015/01/06/uk-social-media-statistics-for-2015/
• http://socialmedialondon.co.uk/digital-social-mobile-statistics-2015/
• http://blog.hubspot.com/marketing/visual-content-marketing-strategy
• https://about.twitter.com/company
• http://www.businessinsider.com/google-active-users-2015-1
• http://sproutsocial.com/insights/5-instagram-stats/
• http://sproutsocial.com/insights/pinterest-statistics/
• http://www.aztekweb.com/blog/post/Should-You-Create-a-Branded-YouTube-Channel-For-Your-
Business.aspx
• https://www.youtube.com/yt/press/en-GB/statistics.html
• http://www.pewresearch.org/fact-tank/2015/02/12/5-facts-about-online-video-for-youtubes-10th-
birthday/