PS4 Design Guidelines 2 Backgrounds Layouts and Figures
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PS4 Design Guidelines 2 Backgrounds Layouts and Figures
- 2. The not font stuff
- 3. Backgrounds, Layouts & Graphs Backgrounds Layouts Graphs
- 4. Empty Space
- 5. Empty Space & Contrast
- 6. Transparency and Colour Blocks
- 7. No Fill Colour Blocks
- 9. MS Word 2010
- 12. Enlarge
- 14. <<colour>>
- 15. Layout
- 16. Centre
- 17. Padding
- 18. “White” Space
- 19. “White” Space
- 20. Text Hierarchy
- 21. Multiple Images
- 23. Infographics
- 25. 5 UK VENUE SPEAKING TOUR DRAFT BUDGET CITY A CITY B CITY C CITY D CITY E TOTAL % of Budget VENUE £474.00 £600.00 £652.50 £650.00 £650.00 £3,579.50 48% AV COSTS £450.00 £387.00 £900.00 £250.00 £700.00 £2,687.00 35% GREEN ROOM £0.00 £0.00 £112.00 £0.00 £0.00 £112.00 1% GREEN ROOM CATERING £57.75 £65.00 £88.00 £25.00 £30.00 £265.75 3% TRAVEL £650.00 9% ACCOMMODATION £320.00 4% TOTAL EVENT COSTS £7,614.25 Yawn …
- 26. DRAFT BUDGET UK SPEAKING TOUR 48% 35% 1% 3% 9% 4% VENUE AV COSTS GREEN ROOM GREEN ROOM CATERING TRAVEL ACCOMMODATION Yeah
- 28. Last slide!
Editor's Notes
- Why backgrounds, shapes, and layouts matter Backgrounds allow you to take a blank canvas (i.e. your new document type) and set the stage for your design. An effective background, whether it’s an image or thoughtful manipulation of white space, will allow you to create a balanced design with visual appeal and harmony.
- BACKGROUNDS take a blank canvas and set the stage for your design. An effective background, whether it's an image or thoughtful manipulation of white space, will create visual appeal and harmony. LAYOUT DESIGN draws upon an understanding of alignment, white space, and hierarchy. A sound grasp of these principles will allow you to create beautiful compositions of graphics and text. GRAPHS We all have to use them and discuss them but how to keep them simple.
- Consider the empty space Photographic images can serve as the perfect background for your design. By selecting an image that has limited elements, you can lay text on top that fills the empty spaces in your photos.
- Utilize contrast Images with bold backgrounds can provide an excellent backdrop for text. In this example, the white text looks crisp and clean against the rich blue background.
- For heavily textured images, add a block of solid colour to provide a clear backdrop for your text. Make sure to use a colour that’s in the image to bring cohesion to the overall design. In these examples, we’ve used the deep pink from the raspberries and the green of the tall grass, and have also added some transparency to the blocks to allow for some of the texture of the photos to show through.
- Choose a photo that is relevant to your message and contains appropriate colours for your design. By adjusting the sharpness of the image you can create a rich background while also ensuring that the text that’s laid on top remains sharp and isn’t overpowered by the detail of the background. In these examples, the autumn leaves provide a festive and warm backdrop for “Thanksgiving Harvest” and in “Nature Hour,” the veins of the leaves offer a smooth but still visible texture.
- In the right click <<format picture>> menu, choose <<picture correction>> and slide the bar to soft to blur or choose a preset. Or click on the image and choose <<picture tools>> in the top menu bar. Then click on the “sun” <<picture corrections>> tab. Play around – what happens but keep it simple and consistent!
- You can resize images
- You can crop images using the crop tool in <<picture tools>> and you can crop to a shape if it takes your fancy, good for textures and flatter colours but not so great for faces. It is rather disconcerting to see a face trapped in a shape! Again, as always, put some happy music on and play around, see what happens.
- You can resize a photo to enlarge a specific texture or pattern that’s contained in the image. In this example, the desert photo has been enlarged so that the rippling sand can act as an interesting though neutral background for the text. Of course you are going to need a big enough image – so anything around 1MB is ok to start with (little thumbnails won’t work). Use the advanced search option in Google images search top right hand menu (looks like a cog), then choose large images and advance search. The advanced search options are quite simple except transparent images – these are images that have been ”cut out” – very useful but maybe too tempting!
- By de- saturating your images, you can create contrast by overlaying bright and bold text.
- Again in the right click <<format picture>> menu, choose <<picture colour>> and slide the bars around. Or click on the image and choose <<picture tools>> in the top menu bar. Then click on the “mountain” <<picture colour>> tab. Play around – what happens but keep it simple and consistent!
- There are many ways you can arrange your text and shapes but one way to create a clean and focused design is by centring those elements. In these examples, one’s attention is drawn immediately to the centre of the page, which is where the important text elements live.
- Padding is the margin space that’s applied around elements of your design. You should use consistent padding around objects to frame and draw attention to them; this will help maintain balance and consistency in your design.
- White space is any area within a design that’s free from text, images, or embellishments. As you can see from the examples it doesn’t have to be “white”. Understanding how to leverage the white space in your design is an incredibly powerful tool as it can add emphasis and improve legibility.
- People sometimes assume the white space is always white, but that’s not the case. Any space within your design that’s free from text or visuals is considered white space. Using a vivid, coloured background can be a great way to create lots of space around your text, like a quote, allowing it to stand out on the page.
- In your layout, use text hierarchy to dictate what the viewer’s eye will view first, second, and last. Your most important text (like in this example, “Milk”) should be the most dominant element on the page, followed by secondary titles (“and cookies”), and body text (the recipe found on the milk bottle).
- A layout can be comprised of multiple images which have been resized to create contrast and bring emphasis to a specific area of the page. In this example, there are four background images but the dark block in the centre, immediately captures your attention.
- Infographics – the next big thing! Keep it simple Show the top line figures Diagrams, pie charts, bar charts should be used, as long as they look professional – clients love a chart! Refer to leave behind
- Integrating infographics into your design can provide a visually interesting way to present otherwise dry statistical information. Studies have shown that the brain is capable of processing visuals 60,000x faster than text and that 90% of information transmitted to the brain is visual. (Sources: 3M Corporation and Zabisco) These are compelling reasons to consider adding infographics to your data-driven designs. You don’t have to use an expensive creator tool, just simplify the information and use block shapes. Look at the Harp Social slides …
- Try not to get hung up on charts, though. sometimes it’s the numbers that are important …
- Sometimes it’s the relationship between numbers that is important not the number itself – but you should have the numbers to hand for the question and answer session!
- Infographics can also serve to present complex information and relative data points in a way that can be quickly and clearly understood. In this example the same circular graphic but with varying degrees of solid-coloured segmentation to represent the High School’s increasing graduation rates. The increasing graduation rates over time is represented in an obvious and impactful way, reinforcing the actual percentages which are found inside the circles.