1. “Unleashing the Power
of Social Media”
Mark Ellis
sounddelivery

2. Who are you trying to reach?
Clients
Customers
New Customers
Funders
Donors
Staff
Volunteers
Media
Partners
Corporate Sector
People Who Don’t Know Who You Are
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Global Reach

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4. The Long Tail
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5. What’s changed?
1752 1916 1930’s 1970 2010
First newspaper Radio TV Computer
5 published

6. What’s changed?
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8. The old communication model
was a monologue.
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9. The new communication model
is a dialogue.
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10. What is social media?
People using tools
(like blogs and video)
& sites
(like Facebook and Flickr)
to share content
and have conversations online.
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11. Why
should we
care
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12. BECAUSE 2/3 OF THE GLOBAL INTERNET
POPULATION VISIT SOCIAL NETWORKS
Nielsen, Global Faces & Networked Places, 2009
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13. BECAUSE VISITING SOCIAL SITES IS NOW
THE 4TH MOST POPULAR ONLINE ACTIVITY
– AHEAD OF PERSONAL EMAIL
Nielsen, Global Faces & Networked Places, 2009
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14. But how do we
get started?
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15. Listen
Engage
Give generously
Have a strategy
Measure results
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16. Listen
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17. Immerse yourself in the
conversations.
Engage
(any or all of the above are a good place to start!)
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18. Give generously
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19. Have a strategy
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20. Measure results
facebook www.google.com/analytics twitter
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21. One Size Doesn’t Fit All
You are all unique
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23. These are the
tools that allow
you to do
something
Its up to you to
figure out what
the *something*
is!
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