The Power Of Social Media 2010-01

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The Power Of Social Media 2010-01

  1. 1. “Unleashing the Power of Social Media” Mark Ellis sounddelivery
  2. 2. Who are you trying to reach? Clients Customers New Customers Funders Donors Staff Volunteers Media Partners Corporate Sector People Who Don’t Know Who You Are 2 Global Reach
  3. 3. 3
  4. 4. The Long Tail 4
  5. 5. What’s changed? 1752 1916 1930’s 1970 2010 First newspaper Radio TV Computer 5 published
  6. 6. What’s changed? 6
  7. 7. 7
  8. 8. The old communication model was a monologue. 8
  9. 9. The new communication model is a dialogue. 9
  10. 10. What is social media? People using tools (like blogs and video) & sites (like Facebook and Flickr) to share content and have conversations online. 10
  11. 11. Why should we care 11
  12. 12. BECAUSE 2/3 OF THE GLOBAL INTERNET POPULATION VISIT SOCIAL NETWORKS Nielsen, Global Faces & Networked Places, 2009 12
  13. 13. BECAUSE VISITING SOCIAL SITES IS NOW THE 4TH MOST POPULAR ONLINE ACTIVITY – AHEAD OF PERSONAL EMAIL Nielsen, Global Faces & Networked Places, 2009 13
  14. 14. But how do we get started? 14
  15. 15. Listen Engage Give generously Have a strategy Measure results 15
  16. 16. Listen 16
  17. 17. Immerse yourself in the conversations. Engage (any or all of the above are a good place to start!) 17
  18. 18. Give generously 18
  19. 19. Have a strategy 19
  20. 20. Measure results facebook www.google.com/analytics twitter 20
  21. 21. One Size Doesn’t Fit All You are all unique 21
  22. 22. 22
  23. 23. These are the tools that allow you to do something Its up to you to figure out what the *something* is! 23

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