The technologies that have been introduce in recent years at the level of production
1. The technologies that have been introduce in recent years at
the level of production, distribution and marketing
Years ago the process of filming, producing and playing films was a lengthy and arduous process
where film would have to be stored in your average 1-3 film reels which would be filmed on fixed
cameras meaning the majority of shots were motionless and the first motion used in cameras was
on a movingvehiclesandtheycouldn’t record colour until the early-nineteen hundreds when a Mr
Edward Turner3) producesthe first Technicolor film 1) which beforehand filmmakers manipulated
celluloid to create colour, usually to draw attention to a point of interest.
As well as this it was incredibly difficult the synchronize sound with the image being shown on
screenmeaningfilmslike “The FourHorsemenof the Apocalypse”(one of the highestgrossing silent
films ever) had to use title cards 2).
to give the audience an understanding to what the film is trying to convey which cannot be
explainedthroughmutedgesturesandmimes,anotherwaytoevoke the emotionof characterswith
a lack of sound.
The onlysound that was ever found in the earliest forms of movies was that of organs and pianos
that wouldbe usedas a “soundtrack” of ways that would use music to promote an emotion carried
out through the movie.
1) 2) 3)
2. Over 60 years later the way films were shot, produced and played has obviously changed a
significant amount throughout those years with a myriad of new qualities.
One of those qualitieswascamerawork as inthe earlyyears off the 1980 Sony was producing a new
productthat wouldrevolutionise the waywe made,contained and produced film for decades later,
it was called the digital camera which didn’t blast of in commercial success like You or Sony may
have thought but instead became a novelty of the time only used in select film but never fully
embraced until in the late 2000s when a commercial and critical hit by the name of Avatar won
awards for its mind blowing cinematography which caused a boom of the digital age by not only
embracing such a revolutionary system but also digital distribution as well.
By embracingthe ideaof digital distributionthe it made movie making a extensively easier process
due to the lack of physical riskthat came withthe ancient film tape and the even more ancient film
reel,thisallowed for more efficient transportation with cheaper cost on keeping the film material
safe as well as minimizing time required to move the film which allows access to more important
thing that the companies time can be invested in and furthermore due to the convergence of
technologiesaUSB storage device canbe usedona multitude of devicesto allow as much exposure
as possible.
