Learn how to take advantage of all the latest Facebook developments and invite your fans into a journey of engagement.

1. the
facebook
journey of engagement

2. checking
facebook
a lot?

3. 79% of smartphone users check facebook
within 15 mins from waking up
... while 62% don’t even wait 15 minutes

4. …need more “engagement” data ?
 Smartphone users check Facebook 14
times a day
 Average daily mobile time is 30’

5. …still not convinced?
 46% check it when shopping
 48% at gym
 47% when preparing a meal
 50% while at a movie
Peak Facebook time is… just before bed

7. Facebook enables business to connect with
more people on more devices

8. Newsfeed is the most engaging part of
Facebook

10. Brand New:
Target Mobile Block
Reach a massive audience on people’s most personal device
500.000 Unique Greek Users In 3 days

11. Reach
the largest
and
most
engaged
community
of
real people
on the planet

12. They are interacting with each other

13. Facebook Users Like on Average 36.7 Pages
715% rise in 3 years!!!!

14. What are they sharing?
Source: Socialbakers, August 2012

15. Introducing the new Facebook Newsfeed

16. Size matters!

17. Goodbye clutter

18. Shorter captions

19. Choose feeds

20. Consistency across devices

21. New Facebook Newsfeed
Marketing Tips
 Publish more visual content
 Create image focused ads
 Keep your copy short
 Focus more on your evangelists
 Create more compelling content
 Integrate your FB &Pinterest strategies
 Influence users to check in
 Continue increasing Likes of your Page

22. Users leave…

23. through their Social Path…

24. follow them …

25. … and engage!

26. Social is not an objective

27. It’s about Advertising

28. Facebook Premium ads
The most impactful bundle to distribute your content
5-10x better performance
3X ROI for RHS of homepage* Desktop and mobile
than the rest of Facebook
+
* The source is from a variety of third party studies, including media mix models and various test/control approaches

29. It’s about Targeting

30. and an Always-On-Strategy

31. the Key to driving results
Prepare Test Scale
• Setting campaign's • Conduct a low cost test • Implement according to
goals strategy
• Follow test guidelines
• Identify and agree • Incrementally increase
on correct KPIs & • Optimize as needed spend while meeting
Benchmarks targets
• Set the test up
accurately to ensure
proper testing

33. The Samsung Success story

34. LAUNCH OF SAMSUNG GALAXY S III
Reached 7 million Fans in
just 6 months
Advertising
 Reach Block (3 days)
 Log out experience (6 days)
 Page Post Ads
 Sponsored Stories
 Mobile Clusters (i-phone users,
handsets 3+ years old)
 Mobile Target Block
 News Feed mobile
 Desktop Premium Ads
10 – point lift in 13 X return on $ 129M in sales
favorability advertising spend attributable to Facebook

35. Return on Engagement (ROE)
is the new
Return on Investment (ROI)

37. Kiss me good night, with LOX

38. Thank you,
Vanina Leka
Sales Director Thinkdigital GR, CY, AL
Tel. 210-802605, ext. 105
Email: vaninal@thinkdigital.net
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